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Search Engine Watch
March 23, 2004
Anne Kennedy |
Affiliate Programs: Moneymakers or Brandbusters? Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image.   |
Search Engine Watch
February 3, 2000 |
AltaVista Opens Affiliate Program, NOT Its Source Code AltaVista has launched a new program that allows affiliates to place search boxes on their sites and get paid 3 cents US per use. |
Inc.
February 2004
Ellen Neuborne |
Taming the Beast Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. |
HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network? |
InternetNews
August 15, 2005
Susan Kuchinskas |
A Better Link Between Merchants, Affiliates LinkShare launches new software platform designed to help merchants keep track of their affiliates and prevent fraud. |
Search Engine Watch
October 10, 2008
Elisabeth Osmeloski |
The New Era of Travel Affiliate Marketing As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. |
InternetNews
March 11, 2004
Erin Joyce |
Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve. |
InternetNews
December 22, 2003
Janis Mara |
Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates. |
Search Engine Watch
May 22, 2009
Frank Watson |
The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. |
Entrepreneur
February 2005
Melissa Campanelli |
Sharing the Wealth Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that. |
The Motley Fool
December 17, 2009
Rick Aristotle Munarriz |
Amazon Leans on Google Amazon.com empowers its base of affiliate marketers with nearly seamless Blogger.com integration. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
InternetNews
March 18, 2008 |
eBay Casts Off ValueClick For Affiliate Network eBay has set up its own affiliate network to encourage Web sites to drive traffic to its eBay and Half.com Web sites, reducing its reliance on ValueClick's network. |
The Motley Fool
May 19, 2005
Rick Aristotle Munarriz |
Death of Affiliate Marketing? Many companies, including Amazon.com may suffer as paid search's popularity continues to grow. |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
InternetNews
October 28, 2005
Brian Livingston |
Commission Junction Hires Web Detectives E-commerce affiliate network Commission Junction is gearing up a campaign that uses automated searches of the Web to catch dishonest participants. |
The Motley Fool
June 6, 2005
Matt Thurmond |
How TV Turns Viewers Into Dollars When you go channel-surfing, someone's getting paid. Once established in their markets, networks and affiliate stations can rake in the advertising dollars. |
HBS Working Knowledge
October 6, 2003
Carla Tishler |
The Growth of the Social Enterprise To branch or affiliate? Different organizational structures have different strategic implications for nonprofit expansion, say Harvard's Jane Wei-Skillern and Duke-based colleague Beth Battle Anderson. |
The Motley Fool
March 21, 2011
Rich Duprey |
Sears Won't Tax Amazon's Patience The broad-based retailer won't gain much from the e-commerce giant's tax woes. |
InternetNews
October 19, 2004
Susan Kuchinskas |
Buy.com Makes Buy Online retailer Buy.com has acquired Metails, a site that combines affiliate marketing with social networking. |
The Motley Fool
July 6, 2011
Chris Hill |
Microsoft and Google Doing the Hulu Dance Today's podcast: Microsoft has a deal in place to provide English search results for Baidu... In the wake of a new tax law, Amazon.com and Overstock.com have cut ties with thousands of California-based affiliates... more... |
Search Engine Watch
June 2, 2010
Gareth Owen |
Who Does Your SEO Team Speak to? Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns. |
The Motley Fool
June 13, 2011
Rick Aristotle Munarriz |
Does Amazon Need Its Affiliates? Amazon Associates bows out of two more states that are proposing e-fairness legislation. |
InternetNews
May 11, 2005
Roy Mark |
Adware Called Too Cozy With Spyware The Center for Democracy and Technology says complex relationships allow responsible parties to dodge liability even if Congress passes an anti-spyware bill. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
July 1, 2009
Rick Aristotle Munarriz |
Amazon Crosses Off 2 More States Two more states are turning to directly taxing Internet retailers to offset a budget shortfall. |
Search Engine Watch
May 5, 2010
Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
The Motley Fool
September 22, 2009
Rick Aristotle Munarriz |
Google Outbids Yahoo! on eBay One of the problems with this summer's deal to let Microsoft handle Yahoo!'s paid-search business is that third-party affiliates may see this as the perfect time to switch to market leader Google. |
InternetNews
December 16, 2005
Erin Joyce |
Sprint Nextel Buys Another Affiliate Acquisition of Enterprise Communications brings another lawsuit-filing affiliate into the Sprint Nextel fold. |
Inc.
September 1, 2009
Joel Spolsky |
Joel Spolsky: Setting the Right Priorities Strong problem-solving skills are important in business. Knowing which problems you absolutely must solve is even more important. |
PC Magazine
February 8, 2008
Larry Seltzer |
Porno Pop-ups How would you like to have sexually explicit content pop up over the Web site you're viewing? |
The Motley Fool
August 31, 2005
Dave Mock |
Sprint Nextel, Savvy Dealmaker The cell phone conglomerate buys its way out of litigation risk. Given the company's deft moves in the mergers-and-acquisition arena, affiliate shareholders counting on a premium buyout will likely be disappointed. |
The Motley Fool
March 10, 2011
Aditi Baid |
Competitors Embrace What Amazon Snubs Competitors are taking advantage of Amazon's long-standing battle against sales tax. |
The Motley Fool
July 12, 2011
Rick Aristotle Munarriz |
Amazon's New Fault Line The leading online retailer is backing a petition for a referendum that would let voters in California decide on a controversial taxing issue that became part of the state's budget last month. |
The Motley Fool
June 19, 2009
Rick Aristotle Munarriz |
Why Does North Carolina Hate Amazon? Another state is turning to directly taxing Internet retailers to offset a budget shortfall. |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
Search Engine Watch
September 27, 2010
John Greer |
6 Ways to Make Your Website Faster, More Flexible The SEO and e-commerce landscape is always changing. Reacting to those changes is a significant competitive advantage. |
BusinessWeek
June 7, 2004
Laura D'Andrea Tyson |
Why The Trade Deficit May Not Loom So Large Sales by foreign units of U.S. companies brighten the outlook. |
The Motley Fool
January 30, 2008
Rick Aristotle Munarriz |
Heads You Win, Tailwinds Yahoo! Loses Yahoo! shares fall to depths not seen in five years after a disappointing earnings report. |
Search Engine Watch
July 30, 2010
Frank Watson |
Impact of Legal U.S. Online Gambling on Search and the Web The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. |
