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Entrepreneur
October 2005
Catherine Seda |
Team Players Get more wins -- and more sales -- from your affiliate program by stacking your roster with internet-marketing pros.   |
Search Engine Watch
May 22, 2009
Frank Watson |
The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. |
Search Engine Watch
March 23, 2004
Anne Kennedy |
Affiliate Programs: Moneymakers or Brandbusters? Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. |
Inc.
February 2004
Ellen Neuborne |
Taming the Beast Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. |
Entrepreneur
February 2005
Melissa Campanelli |
Sharing the Wealth Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that. |
Search Engine Watch
February 3, 2000 |
AltaVista Opens Affiliate Program, NOT Its Source Code AltaVista has launched a new program that allows affiliates to place search boxes on their sites and get paid 3 cents US per use. |
Search Engine Watch
September 14, 2010
Kevin Gibbons |
10 Top Online Travel Marketing Tips Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. |
HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network? |
InternetNews
August 15, 2005
Susan Kuchinskas |
A Better Link Between Merchants, Affiliates LinkShare launches new software platform designed to help merchants keep track of their affiliates and prevent fraud. |
InternetNews
December 22, 2003
Janis Mara |
Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates. |
Search Engine Watch
April 6, 2010
Eric Enge |
Competition Defines Your SEO Strategy Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. |
InternetNews
March 11, 2004
Erin Joyce |
Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve. |
InternetNews
October 19, 2004
Susan Kuchinskas |
Buy.com Makes Buy Online retailer Buy.com has acquired Metails, a site that combines affiliate marketing with social networking. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
InternetNews
March 18, 2008 |
eBay Casts Off ValueClick For Affiliate Network eBay has set up its own affiliate network to encourage Web sites to drive traffic to its eBay and Half.com Web sites, reducing its reliance on ValueClick's network. |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
The Motley Fool
June 6, 2005
Matt Thurmond |
How TV Turns Viewers Into Dollars When you go channel-surfing, someone's getting paid. Once established in their markets, networks and affiliate stations can rake in the advertising dollars. |
Search Engine Watch
June 2, 2010
Gareth Owen |
Who Does Your SEO Team Speak to? Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns. |
Entrepreneur
May 2010
Jennifer Wang |
Aisle of Discontent Biz travelers never had it better. So why are they still so cranky? |
The Motley Fool
May 10, 2010
Andy Cross |
Media Junkie Food: Scripps Satisfies (Fool TV) Attention, foodies, travel buffs, and home fixer-uppers: If you're looking to invest in a media company you know and love, take a look at Scripps. |
InternetNews
July 6, 2009
Stuart J. Johnston |
Datacenter Fire Grounds Bing's Travel Site A fire and subsequent power outage in Seattle over the holiday brought down Microsoft's Bing Travel and other sites. |
Search Engine Watch
July 17, 2008
Ron Jones |
SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar. |
Search Engine Watch
July 3, 2008
Ron Jones |
SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. |
InsideFlyer
September 2010 |
A Hotel Recovery Without Leisure Travelers? Three key performance metrics reported by Smith Travel Research finally revealed positive signs for the upscale, upper-upscale and luxury segments of the U.S. hotel industry. |
The Motley Fool
September 14, 2011
Rick Aristotle Munarriz |
Google Finally Takes Off The leading search engine finally shows its travel swagger. |
The Motley Fool
January 3, 2011
Rick Aristotle Munarriz |
Nobody Wins This Dot-Com War It's getting hard to get a true feel for comparison travel. |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
The Motley Fool
December 17, 2009
Rick Aristotle Munarriz |
Amazon Leans on Google Amazon.com empowers its base of affiliate marketers with nearly seamless Blogger.com integration. |
The Motley Fool
July 1, 2009
Rick Aristotle Munarriz |
Amazon Crosses Off 2 More States Two more states are turning to directly taxing Internet retailers to offset a budget shortfall. |
Bank Systems & Technology
April 6, 2010
Penny Crosman |
J.P. Morgan Collaborates With IBM To Offer T&E Solution J.P. Morgan corporate card meets IBM travel and expense software, with card transactions automatically populating expense reports. |
The Motley Fool
June 13, 2011
Rick Aristotle Munarriz |
Does Amazon Need Its Affiliates? Amazon Associates bows out of two more states that are proposing e-fairness legislation. |
The Motley Fool
January 17, 2012
Subhadeep Ghose |
Google Takes a Bite Out of the Travel Pie Google faces flak as it barges into online travel scenario |
The Motley Fool
March 9, 2010
Rick Aristotle Munarriz |
Amazon's Battle Against the Tax Collector Amazon's affiliate program bows out of Colorado. |
HBS Working Knowledge
October 6, 2003
Carla Tishler |
The Growth of the Social Enterprise To branch or affiliate? Different organizational structures have different strategic implications for nonprofit expansion, say Harvard's Jane Wei-Skillern and Duke-based colleague Beth Battle Anderson. |
The Motley Fool
May 11, 2010
Rick Aristotle Munarriz |
Throw This Stock Away The "name your own price" travel portal posted mixed results yesterday. |
The Motley Fool
May 21, 2010
Rick Aristotle Munarriz |
China's Many Routes to Riches The Eastern giant's travel industry continues to soar. Travel portal eLong -- a Beijing-based subsidiary of Expedia -- posts healthy quarterly results. |
CFO
October 1, 2010
David McCann |
Round-Trip Cost Control As travel-expense management systems become integrated with booking systems, companies can finally see what they're spending, and reduce it. |
CRM
March 2012
Leonard Klie |
Being Hospitable Means Being Social Hotel chains open communities to communicate with guests. |
InternetNews
October 28, 2005
Brian Livingston |
Commission Junction Hires Web Detectives E-commerce affiliate network Commission Junction is gearing up a campaign that uses automated searches of the Web to catch dishonest participants. |
The Motley Fool
June 19, 2009
Dayana Yochim |
How to Save $240 on Vacation Airfare Get to your summer getaway for less with these tips. |
U.S. CPSC
December 18, 2009 |
Fall Hazard Prompts NHTSA, CPSC and Dorel Juvenile Group to Announce Recall of Infant Car Seat/Carriers When used as an infant carrier, the child restraint handle to the seat can loosen and come off, posing a fall hazard to infants. |
The Motley Fool
May 12, 2010
Rick Aristotle Munarriz |
Make Money by Traveling Through China Ctrip and Home Inns combine to paint a cheery picture of China's travel industry. |
The Motley Fool
August 31, 2005
Dave Mock |
Sprint Nextel, Savvy Dealmaker The cell phone conglomerate buys its way out of litigation risk. Given the company's deft moves in the mergers-and-acquisition arena, affiliate shareholders counting on a premium buyout will likely be disappointed. |
