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Entrepreneur
October 2005
Catherine Seda |
Team Players Get more wins -- and more sales -- from your affiliate program by stacking your roster with internet-marketing pros.   |
InternetNews
March 11, 2004
Erin Joyce |
Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve. |
InternetNews
August 15, 2005
Susan Kuchinskas |
A Better Link Between Merchants, Affiliates LinkShare launches new software platform designed to help merchants keep track of their affiliates and prevent fraud. |
Search Engine Watch
October 10, 2008
Elisabeth Osmeloski |
The New Era of Travel Affiliate Marketing As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. |
Inc.
February 2004
Ellen Neuborne |
Taming the Beast Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. |
Entrepreneur
February 2005
Melissa Campanelli |
Sharing the Wealth Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that. |
HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network? |
Search Engine Watch
May 22, 2009
Frank Watson |
The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. |
Search Engine Watch
February 3, 2000 |
AltaVista Opens Affiliate Program, NOT Its Source Code AltaVista has launched a new program that allows affiliates to place search boxes on their sites and get paid 3 cents US per use. |
Bank Technology News
January 2002
Maria Bruno |
Citibank's c2it Service Offers Bounty A commission-based advertising system is the way of the future, proponents say... |
Search Engine Watch
April 22, 2004
Chris Sherman |
Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising. |
InternetNews
December 22, 2003
Janis Mara |
Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates. |
InternetNews
March 18, 2008 |
eBay Casts Off ValueClick For Affiliate Network eBay has set up its own affiliate network to encourage Web sites to drive traffic to its eBay and Half.com Web sites, reducing its reliance on ValueClick's network. |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
Search Engine Watch
May 10, 2005
Grant Crowell |
Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
InternetNews
October 19, 2004
Susan Kuchinskas |
Buy.com Makes Buy Online retailer Buy.com has acquired Metails, a site that combines affiliate marketing with social networking. |
Fast Company
January 2001
Scott Kirsner |
The New Lure of Internet Marketing Web sites need customers -- they just can't spend to get them. The result: marketing schemes in which companies don't pay until customers do. Welcome to the Kickback Economy... |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
The Motley Fool
June 13, 2011
Rick Aristotle Munarriz |
Does Amazon Need Its Affiliates? Amazon Associates bows out of two more states that are proposing e-fairness legislation. |
HBS Working Knowledge
October 6, 2003
Carla Tishler |
The Growth of the Social Enterprise To branch or affiliate? Different organizational structures have different strategic implications for nonprofit expansion, say Harvard's Jane Wei-Skillern and Duke-based colleague Beth Battle Anderson. |
InternetNews
October 28, 2005
Brian Livingston |
Commission Junction Hires Web Detectives E-commerce affiliate network Commission Junction is gearing up a campaign that uses automated searches of the Web to catch dishonest participants. |
The Motley Fool
July 5, 2006
Rick Aristotle Munarriz |
Taking Out Google New contextual marketing networks are aiming for Google. |
The Motley Fool
July 1, 2009
Rick Aristotle Munarriz |
Amazon Crosses Off 2 More States Two more states are turning to directly taxing Internet retailers to offset a budget shortfall. |
The Motley Fool
December 17, 2009
Rick Aristotle Munarriz |
Amazon Leans on Google Amazon.com empowers its base of affiliate marketers with nearly seamless Blogger.com integration. |
The Motley Fool
March 21, 2011
Rich Duprey |
Sears Won't Tax Amazon's Patience The broad-based retailer won't gain much from the e-commerce giant's tax woes. |
The Motley Fool
July 12, 2011
Rick Aristotle Munarriz |
Amazon's New Fault Line The leading online retailer is backing a petition for a referendum that would let voters in California decide on a controversial taxing issue that became part of the state's budget last month. |
