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HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network?   |
Entrepreneur
October 2005
Catherine Seda |
Team Players Get more wins -- and more sales -- from your affiliate program by stacking your roster with internet-marketing pros. |
Entrepreneur
February 2005
Melissa Campanelli |
Sharing the Wealth Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that. |
InternetNews
August 15, 2005
Susan Kuchinskas |
A Better Link Between Merchants, Affiliates LinkShare launches new software platform designed to help merchants keep track of their affiliates and prevent fraud. |
Search Engine Watch
February 3, 2000 |
AltaVista Opens Affiliate Program, NOT Its Source Code AltaVista has launched a new program that allows affiliates to place search boxes on their sites and get paid 3 cents US per use. |
Search Engine Watch
March 23, 2004
Anne Kennedy |
Affiliate Programs: Moneymakers or Brandbusters? Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. |
Search Engine Watch
October 10, 2008
Elisabeth Osmeloski |
The New Era of Travel Affiliate Marketing As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. |
InternetNews
December 22, 2003
Janis Mara |
Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates. |
InternetNews
March 18, 2008 |
eBay Casts Off ValueClick For Affiliate Network eBay has set up its own affiliate network to encourage Web sites to drive traffic to its eBay and Half.com Web sites, reducing its reliance on ValueClick's network. |
Search Engine Watch
May 22, 2009
Frank Watson |
The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. |
InternetNews
March 11, 2004
Erin Joyce |
Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve. |
InternetNews
October 19, 2004
Susan Kuchinskas |
Buy.com Makes Buy Online retailer Buy.com has acquired Metails, a site that combines affiliate marketing with social networking. |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
The Motley Fool
June 13, 2011
Rick Aristotle Munarriz |
Does Amazon Need Its Affiliates? Amazon Associates bows out of two more states that are proposing e-fairness legislation. |
The Motley Fool
July 12, 2011
Rick Aristotle Munarriz |
Amazon's New Fault Line The leading online retailer is backing a petition for a referendum that would let voters in California decide on a controversial taxing issue that became part of the state's budget last month. |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
InternetNews
October 28, 2005
Brian Livingston |
Commission Junction Hires Web Detectives E-commerce affiliate network Commission Junction is gearing up a campaign that uses automated searches of the Web to catch dishonest participants. |
The Motley Fool
September 2, 2011
Evan Niu |
Can Amazon Bargain Its Way Out of Paying Taxes? The company makes an offer of 7,000 full-time jobs. Will California accept? |
The Motley Fool
March 21, 2011
Rich Duprey |
Sears Won't Tax Amazon's Patience The broad-based retailer won't gain much from the e-commerce giant's tax woes. |
The Motley Fool
June 19, 2009
Rick Aristotle Munarriz |
Why Does North Carolina Hate Amazon? Another state is turning to directly taxing Internet retailers to offset a budget shortfall. |
InternetNews
November 14, 2007
Kenneth Corbin |
New York's About-Face on E-Commerce Taxation New York governor rescinds new a policy that could have meant the end of the tax-free Internet consumers have come to know and love. |
The Motley Fool
December 17, 2009
Rick Aristotle Munarriz |
Amazon Leans on Google Amazon.com empowers its base of affiliate marketers with nearly seamless Blogger.com integration. |
The Motley Fool
March 9, 2010
Rick Aristotle Munarriz |
Amazon's Battle Against the Tax Collector Amazon's affiliate program bows out of Colorado. |
The Motley Fool
July 1, 2009
Rick Aristotle Munarriz |
Amazon Crosses Off 2 More States Two more states are turning to directly taxing Internet retailers to offset a budget shortfall. |
InternetNews
May 11, 2005
Roy Mark |
Adware Called Too Cozy With Spyware The Center for Democracy and Technology says complex relationships allow responsible parties to dodge liability even if Congress passes an anti-spyware bill. |
InternetNews
December 16, 2005
Erin Joyce |
Sprint Nextel Buys Another Affiliate Acquisition of Enterprise Communications brings another lawsuit-filing affiliate into the Sprint Nextel fold. |
HBS Working Knowledge
October 6, 2003
Carla Tishler |
The Growth of the Social Enterprise To branch or affiliate? Different organizational structures have different strategic implications for nonprofit expansion, say Harvard's Jane Wei-Skillern and Duke-based colleague Beth Battle Anderson. |
The Motley Fool
June 6, 2005
Matt Thurmond |
How TV Turns Viewers Into Dollars When you go channel-surfing, someone's getting paid. Once established in their markets, networks and affiliate stations can rake in the advertising dollars. |
The Motley Fool
August 31, 2005
Dave Mock |
Sprint Nextel, Savvy Dealmaker The cell phone conglomerate buys its way out of litigation risk. Given the company's deft moves in the mergers-and-acquisition arena, affiliate shareholders counting on a premium buyout will likely be disappointed. |
InternetNews
July 23, 2009 |
Amazon Q2: Still King of the E-Commerce Jungle? Can high-flying online e-tailer Amazon continue to beat the Street as it pushes beyond its core business? |
The Motley Fool
March 10, 2011
Aditi Baid |
Competitors Embrace What Amazon Snubs Competitors are taking advantage of Amazon's long-standing battle against sales tax. |
