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Entrepreneur
June 2009
Sara Wilson |
Get Thee to a PR Firm These entrepreneurs knew it was time to hire a PR firm when...   |
Inc.
April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |
Pharmaceutical Executive
June 1, 2006
Paul Kidwell |
Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players. |
Search Engine Watch
June 12, 2008
Justilien Gaspard |
Think Links from New Sites Have Little Value? Think Again Look for undervalued, or unnoticed, sites that have a high likelihood of rising in popularity. |
Search Engine Watch
April 11, 2011
Nichola Stott |
PR Is Not A White Hat SEO Technique Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. |
Investment Advisor
August 2006
Dan Sullivan |
Why Would Great People Want to Work for You? For financial advisors and others, most marketing efforts involve finding the right clients, but to do so, you need the right staff members to attract and retain those clients. Here are the five qualities of a "great" entrepreneurial organization. |
HBS Working Knowledge
November 29, 2006
Sarah Jane Gilbert |
Rich or Royal: What Do Founders Want? Entrepreneurs are often motivated by the potential of money and control, but very few ever achieve both. |
Entrepreneur
February 2004
Rieva Lesonsky |
Thinking Pink? Think Again The scoop about one of the nation's, if not the world's, most important and influential markets: women. |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Entrepreneur
February 2009
Nichole L. Torres |
How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage. |
The Motley Fool
January 26, 2004
Dave Marino-Nachison |
Wal-Mart Fights Back The retailer's fight to defend its name is a microcosm of today's media environment. |
Entrepreneur
March 2006
Robert Kiyosaki |
Asking For It The ability to raise money is the best skill an entrepreneur can have. Collecting for a good cause may be the training your company needs. |
Inc.
May 2005
Stephanie Clifford |
The Next Great Retail Idea: PR? A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations. PR Store is a storefront marketing and PR firm for small businesses. |
Inc.
March 1, 2007 |
LeanLogistics This Holland, Michigan, company sells supply-chain management software to the transportation industry. |
Entrepreneur
January 2004
Gwen Moran |
Marketing Buzz Get what you pay for with pay-for-placement PR. |
Search Engine Watch
November 18, 2010
Justilien Gaspard |
Create a Newsworthy Event for Links and Brand Building Want to create a newsworthy event that could give your company an edge on the competition? Here are some things to consider. |
Financial Advisor
March 2007
Tracey Longo |
Can You Afford PR? Here's some insight from industry experts on the media bang financial advisors should get for their marketing buck. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Entrepreneur
July 2009
Robert Kiyosaki |
You Can Rebuild It Sometimes you just have to melt down and start over. |
Search Engine Watch
July 13, 2010
Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality. |
Search Engine Watch
February 18, 2011
Lisa Buyer |
Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Commercial Investment Real Estate
May/Jun 2005
Brian Iannarone |
Top Appraisal Tips Appraisals rarely make or break commercial real estate deals, but they can delay them. These 5 steps help streamline the appraisal process. |
Entrepreneur
July 2005
Karen E. Spaeder |
Cause to Celebrate Some PR firms strive to make a difference by promoting causes as well as products. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
AskMen.com
Armando Gomez |
PR: Is It The Job For You? The mandate of those in public relations is to make other people look good; it's about relating information to the media and sparking their interest. |
Inc.
March 2004
Adam Hanft |
How I Did It With Howard Rubenstein Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
January 18, 2006
Rich Duprey |
Berkshire Walks the Wire Warren Buffett buys Business Wire for an undisclosed amount. Investors may wonder why, but Buffet knows the business is an industry leader, makes money, and has potential for growth. |
Entrepreneur
April 2005
Catherine Seda |
Get the Word Out You don't have to entrust your announcements to snail mail anymore -- the internet makes sending press releases easy and effective. And some services are even free! |
Entrepreneur
June 2007
Geoff Williams |
Name Fame How some entrepreneurs handle sharing their handles. |
InternetNews
October 30, 2009 |
Tech Reporters Talk Tough Event focuses on the tech media and the controversial embargo process. |
Entrepreneur
October 2008
John Jantsch |
Gaining The Lead 3 areas you can't afford to ignore when it comes to the all-important lead. |
Entrepreneur
May 2007
Robert Kiyosaki |
Sell Swell You can snag the investors, employees and customers you need if you know how to sell. |
The Motley Fool
November 10, 2006
Seth Jayson |
World's Worst Corporate PR This microcap biotech, whose stock has crashed from $3 a share to $0.90 over the past year, shows revenues of zero. There's little going on here except PR. And it's bad PR at that. But unfortunately, even bad PR can dupe investors. |
Entrepreneur
February 2006
Kim T. Gordon |
Riding the Airwaves Do you want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? A radio tour can help you spread your message coast to coast without spending a fortune. |
Entrepreneur
May 2007
Nichole L. Torres |
I Am Woman An empowering day was had by all at the 2007 Women in Charge conference. |
Search Engine Watch
October 30, 2006
Greg Jarboe |
The 100th Birthday of the Press Release The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. |
