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Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.   |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Salon.com
January 29, 2001
Jennifer Block |
Gimme a V-I-C-T-I-M! A new ad campaign against domestic violence uses a yearbook motif to put battered women in their place... |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
Salon.com
December 15, 2000
Stephanie Zacharek |
"What Women Want" Mel Gibson in pantyhose for starters -- but some would just rather have fewer insulting movies like this one... |
HBS Working Knowledge
January 29, 2013
Kim Girard |
Creating the Perfect Super Bowl Ad Professor Thales S. Teixeira says ad viewers lose purchasing interest when TV ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
The Motley Fool
April 16, 2010
Rick Steier |
Nike Stands by Its Tiger Nike's new commercial parlays a message from Tiger Woods deceased father into PR gold. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
ifeminists
March 22, 2007
Glenn Sacks |
Father Knows Best The advertising industry has reacted to the recent protest of Arnold Worldwide's TV commercials with great hostility. Arnold is being opposed because of its track record of denigrating men and fathers, particularly in its recent Fidelity TV commercials. |
Fast Company
November 17, 2011
Anya Kamenetz |
The Case For Girls Most would-be parents prefer boys, not girls. Is part of the trouble, dare we say, a branding problem - one that advertising could solve? |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
InternetNews
June 11, 2007
Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Reason
February 2001
Cathy Young |
Where the Boys Are Is America shortchanging male children? |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
BusinessWeek
May 21, 2009
Tom Lowry |
Pandora: Unleashing Mobile Phone Ads Kraft, Nike, and others are getting results advertising on Pandora's mobile music service. Is cell-phone marketing finally taking off? |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
| Knowledge@Wharton |
That Ad is So Entertaining... But Can It Sell? Who Knows An entertaining commercial on a prime-time television show might be a good way to build a brand's image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast. |
Search Engine Watch
September 22, 2004
Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
PC World
June 19, 2007
Stephen Manes |
Web Ads: A Cat-and-Mouse Game Overrun by ads? New software is better at exterminating them. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
AskMen.com
Teena Apeles |
The Science of Desirability What traits do men really desire in women? Is it the come-hither look that holds your gaze? An hourglass figure that captures your attention? |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
