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InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth.   |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
Inc.
August 2005
Kasey Wehrum |
And Now a Syllable from Our Sponsor A new ad campaign for a breath freshener features a one-second TV commercial. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
InternetNews
November 30, 2005
Tim Gray |
Firm Forecasts Online Ad Boom Internet video advertising spending is expected to nearly triple over the next two years, spurred on by increased broadband use throughout the United States, and encouraged by recent content deals with big media companies, according to a new survey. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
November 2, 2006
Nicholas Carlson |
Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
Registered Rep.
June 1, 2005
Kristen French |
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
The Motley Fool
November 3, 2011
Sean Williams |
AOL Crooned, but Did Anyone Listen? An earnings beat hides yet another abysmal quarter. |
Managed Care
August 2001 |
Controversy Swirls Over Unregulated RU-486 Print Ads The National Abortion Federation, a professional association representing abortion providers in the U.S. and Canada, predicts that its advertising campaign for mifepristone that began last month will reach more than 70 percent of women under age 50... |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
