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CIO
July 23, 2014
Tom Kaneshige |
CIO-CMO Marriage Strained, But Can Be Saved Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there's still a ways to go for the marriage to become a happy union.   |
CRM
February 2012
Robert Wollan |
CMOs in a Changing Marketplace Strategies for success in today's -- and tomorrow's -- business landscape. |
CIO
November 18, 2013
Minda Zetlin |
CIOs and CMOs: Feuding in the C-Suite Survey finds that CIOs and marketing chiefs don't see eye-to-eye on much at all. |
CRM
June 20, 2014
Sarah Sluis |
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. |
CIO
February 21, 2013
Adam Dennison |
Why CMOs Won't Control Your IT Budget CIOs are partnering with their marketing chiefs more than ever, but they're not waiting around for marching orders. Getting to know the customer is job one for them, too. |
CIO
August 26, 2014 |
Calling a Truce in CIO-CMO Budget Battles Although tech spending power is expanding for CMOs, CIO magazine's publisher, Adam Dennison, sees the major influence over IT budgets staying in the hands of CIOs. |
CRM
March 2013
Carolyn Baird |
CMOs and CIOs: The New Power Team It's understandable that marketing and IT could be at cross purposes. But we also heard from CMOs who said they wouldn't be enjoying their success today if it weren't for their CIO -- and vice versa. |
CIO
September 28, 2012 |
Hey CIOs! Show Your CMO the Love The CIO-CMO relationship gap still persists, and IDG Enterprise's CEO Michael Friedenberg reiterates why a closer partnership is critical to both execs as well as the business. |
CIO
April 1, 2003
Lorraine Cosgrove Ware |
What You Have to Say - Survey Results A year after our first "State of the CIO" survey, more than 500 IT leaders tell us they're spending more time on alignment and less time on staffing and new technologies. And, needless to say, they're still wrestling with scarce resources. |
CIO
March 15, 2003
Chris Lofgren |
The Importance of Being Influential Schneider National's CEO says IT is too important to business today for the CIO to be seen but not heard. |
CIO
August 20, 2010
Thomas Wailgum |
The New New CIO Role: Big Changes Ahead It's make-or-break transformation time for CIOs. Those who can only take orders are being ousted. Those who seek to become true strategic business leaders should concentrate on four key areas. |
CIO
June 8, 2012
Minda Zetlin |
Why Marketing Goes Rogue IT Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations. |
HBS Working Knowledge
June 13, 2005
Jonathan Byrnes |
New CIO Role: Change Warrior Effective CIOs can move the rest of the company to do things differently. |
CIO
January 13, 2010
Johnson & Levien |
CIO's December 2009 Economic Impact Survey Results Exclusive survey of heads of IT suggests budgets are continuing to stabilize and large companies, at least, are opening their checkbooks |
CIO
December 17, 2009
Maryfran Johnson |
Alignment 2010 What's in store for 2010 business/IT alignment. |
CIO
July 27, 2009 |
Download Vendor Relations Playbook Excerpt This 10-page excerpt provides a look into best practices from more than 20 mid-market company CIOs, and perspectives from IT vendors. |
CIO
November 19, 2010
Maryfran Johnson |
Why CIOs Should Friend CMOs The CMO is still a ways off your radar screen. With the rise in the influence of social media on your business, it's time to get better acquainted. |
CRM
July 1, 2004
Jason Compton |
Tracking Marketing Performance The CMO Council recently conducted a survey of hundreds of top-ranking marketers to better gauge the industry's understanding and use of marketing performance management tools. |
CIO
January 15, 2003
Julie Hanson |
Think Like a CFO Leave it to an IS professor to state it definitively: The trend of focusing IT spending on capital projects and not integrating that spending into set budgets is over. That makes it even more important for CIOs to know how to think like a CFO. |
CIO
July 15, 2005
Edward Prewitt |
Ones To Watch With our new Ones to Watch award, we honor a stellar group of future CIOs. Each honoree demonstrated vision, influence and execution. |
Insurance & Technology
October 20, 2009
Anthony O'Donnell |
IT Departments Challenged in a Year of Crisis and Learning In driving senior technology executives to do more with less, the financial crisis clarified the capabilities that distinguish the most successful insurance CIOs in a rapidly changing business environment. |
CIO
March 1, 2002
Kaplan & Prewitt |
The Future - The State of the CIO Four experts agree: The job is changing, with strategic planning becoming ever more central to the CIO role... |
CIO
January 1, 2014
Adam Dennison |
Follow the Money: CIOs Have Nothing to Fear From CMOs Our publisher doesn't buy the notion that CMO budgets for IT will outstrip those of CIOs in the coming years, citing new State of the CIO research to prove it. |
CIO
July 28, 2009 |
Mid-Market CIO Wish List for Vendors Although relationships between mid-market CIOs and their IT vendors have generally improved, there is still a significant disconnect between what CIOs want and what their vendors deliver. Top requests include tailoring offerings and better communication. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
Insurance & Technology
May 7, 2009
Michael A. Costonis et al. |
Survival Skills: Insurance CIOs Must Adapt to Changing Market Accenture consultants identify the traits that high-performance insurance CIOs must exhibit as they adapt their skill sets and evolve a new IT strategy in response to post-crisis challenges. |
CIO
March 1, 2003
Edward Prewitt |
Management Disconnect Why CIOs can't talk with their CEO |
CIO
September 28, 2010
Martha Heller |
Taking on IT Leadership in a New World CIOs must serve internal - even technical - needs while focusing on external value if they are to be the IT leaders their businesses need. |
CIO
June 24, 2009 |
How to Save Your Strategic Rights The CIO of Santander Consumer USA convinced the business to keep him on the IT strategic team. |
Fast Company
June 1, 2007
Ellen McGirt |
The Most Dangerous Job in Business The chief marketing officer, or its org-chart equivalent, may be the riskiest job in the American C-suite. |
CIO
August 28, 2013
Adam Dennison |
New Role for the CIO: Chief Process Officer? CIO's Publisher wonders why all the burdens of IT process-creating and policy-making for new technologies must fall on the CIO's shoulders. Should vendors be stepping up to help? |
CIO
October 12, 2009
Simone Levien |
IBM's "The New Voice of the CIO" Survey Reveals Innovative CIOs Survey Results show how CIOs are spending their time and what they're doing to maintain and increase competitive advantage. |
Search Engine Watch
September 20, 2007
John Tawadros |
Searching for Options: Integration Spells Sweet Success Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts. |
CIO
June 26, 2013
Adam Dennison |
Enterprise Startups Draw CIO Attention As venture-capital firms focus more on customer-facing technologies, CIOs are placing bets on emerging enterprise IT players. |
CIO
January 28, 2010 |
Download Smarter Ways for Vendors to Reach CIOs A best-practices field guide and public teleconference exploring the problems of, and solutions for, IT vendors cold-contacting CIOs to win new business. |
Insurance & Technology
October 5, 2006
Barry Rabkin |
What Makes a Successful CIO? The CIOs who are most successful in the insurance industry are strong leaders and good businesspeople. |
CIO
December 18, 2009 |
Develop Your External Leadership Skills A collection of essays from CIO Executive Council members on understanding and developing the external-facing leadership competencies of "customer focus," "commercial orientation" and "market knowledge." |
CIO
February 23, 2009
Elana Varon |
Technology and Your Company's New Business Model If your company is reinventing itself, IT plays a role. But CEOs set the agenda for change, says Innosight Chairman Mark Johnson. |
CIO
February 12, 2009
Carolyn Johnson |
IT Budget & Staffing Survey Shows Bleak Year Ahead for CIOs, IT Staffs A recent CIO magazine survey sees dwindling IT budgets and hiring freezes in 2009. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CIO
November 14, 2012 |
CIOs Give Vendors Low Marks on Partnership A new index from the CIO Executive Council rates IT suppliers on 20 characteristics of truly strategic partners |
CIO
September 1, 2005
Gary Beach |
How to Sell As CIOs are tasked with helping to grow the business, they need to become adept at selling IT. So here's some advice for CIOs embarking on that challenge. |
CIO
June 15, 2003
Todd Datz |
6 Habits of Highly Effective CIOs For top CIOs, alignment is not a goal. It's a way of life. A list of tactics that you should adopt as your own. |
CIO
December 15, 2009
Kim S. Nash |
What CIOs Get Wrong About Emerging Technology Clayton Christensen, professor at Harvard Business School and expert on disruptive innovation, talks about how new technologies such as cloud computing mean big changes for the CIO role and why they still don't get alignment. |
IndustryWeek
December 16, 2010 |
Marketing Could Be Your Demand Chain's Weakest Link Marketing executives admit they don't always understand their role within the demand chain cycle. |
CRM
April 2012
Judith Aquino |
Banks Are Rethinking Their Outreach Strategies The need for better communication is leading bank marketers to up their game. |
Wall Street & Technology
April 26, 2007 |
Renaissance Men: Today's CIOs Continue to Expand Their Reach Deeper Into Core Businesses Today's CIOs continue to expand their reach deeper into their companies' core businesses, expanding their responsibilities beyond IT and transforming the CIO role into strategic driver. |
CIO
August 30, 2012
Maryfran Johnson |
Why Some CIOs Earn the Big Bucks CIOs can earn big time bonuses when their businesses meet financial goals. Our editor in chief weighs in on our exclusive research into CIO pay. |
CIO
May 31, 2012
Michael Friedenberg |
CIOs Need a Wakeup Call Many CIOs think they're more relevant than ever before, but their CEOs often disagree. IDG Enterprise's own CEO is calling for CIOs to figure out how to better include innovation in their job descriptions |
CIO
February 23, 2010 |
Battling Lack of IT Understanding CIOs debate the causes of business misconceptions of IT and how to educate stakeholders. |
