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CFO
February 1, 2011
David McCann |
Social-Media Frenzy Amid the chatter, companies are beginning to achieve tangible benefits from social media.   |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. |
Bank Director
2nd Quarter 2011
Naomi Snyder |
Social Anxiety Banks have been wary of the social media revolution. Their customers are giving them little choice but to embrace the cacophonic world of tweets, blogs and Facebook. |
Fast Company
November 2010
Mark Borden |
The New Faces of Social Media From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore. |
BusinessWeek
December 3, 2009
Stephen Baker |
Beware Social Media Snake Oil Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools |
Commercial Investment Real Estate
Jan/Feb 2010
Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution? |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Entrepreneur
December 2009
Jason Ankeny |
How Twitter is Revolutionizing Business The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
InternetNews
October 15, 2009 |
Social Media is Ford's Marketing Fiesta Ford exec lauds the carmaker's effective -- if controversial -- foray into social media marketing. |
InsideFlyer
May 2011 |
Frequent Flyers Flock to Social Media Here's a look at how online communities are changing the face of travel loyalty programs. |
CRM
December 2015
Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
Inc.
March 1, 2010
Max Chafkin |
How to Get Customers on Facebook and Twitter Using social networking sites for sales lead generation |
Commercial Investment Real Estate
May/Jun 2015
Sarah Hoban |
How Social Are You? Facebook, Twitter, and other platforms can help tell your story and build connections. |
Entrepreneur
January 2010
Gwen Moran |
Franchises Go Social Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
U.S. Banker
August 2010
Jennifer Mendelsohn |
How to Get Started in Social Media Most banks have yet to interact with customers using social networks, but interest is growing. The challenge is figuring out the best approach. |
CRM
August 12, 2015
Tiago Paiva |
Tweet Your Way to Better Customer Support The micro blogging platform is a quick, cost-effective way to reach many, spot trends, and show transparency. |
PHONE+
January 21, 2010
Khali Henderson |
Using Twitter for B-to-B Marketing Social media market expert Amanda Vega provided information on how companies can utilize Twitter for business-to-business marketing. |
CRM
February 2014
Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
AskMen.com
Chris Illuminati |
How To: Use Twitter Starting from the beginning, here are a few easy steps to get you "tweeting" in no time. |
Search Engine Watch
March 30, 2009
Ron Jones |
Twitter 101, Part 1 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. |
Fast Company
November 2013
McGirt & LaPorte |
Inside Twitter's Vision For A TV-Powered, Profitable Future Twitter's head of TV, Fred Graver, has a clear goal: Make sure that all the people who enjoy television take to Twitter to enjoy it even more. |
IndustryWeek
September 14, 2011 |
Fueling Auto R&D With Social Media Social media has 'widened the aperture' for automakers to view consumers' insights and product ideas. |
CRM
June 2011
Koa Beck |
Socially Graceful CRM? Why the old rules of etiquette no longer apply |
IEEE Spectrum
October 2007
Paul McFedries |
All A-Twitter The major buzz in microblogging centers around Twitter, a site that combines social networking and microblogging. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
Search Engine Watch
May 1, 2009
Gregg Stewart |
Should Local Marketers Get Twitterpated? The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. |
Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
Search Engine Watch
October 20, 2010
Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? |
Search Engine Watch
November 16, 2009
Erik Qualman |
Social Media Success Stories What is the ROI of social media? Consider these success stories before activating your calculator. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
ONLINE
Nov/Dec 2009
David Stuart |
Social Media Metrics Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. |
CRM
October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
HBS Working Knowledge
March 19, 2014
Carmen Nobel |
A Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the landscape of "open source branding," wherein consumers not only discuss and disseminate branded content, they also create it. |
CIO
September 29, 2014
Kim S. Nash |
How Social Media Can Influence High-Stakes Business Decisions Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to. |
Job Journal
December 13, 2009
John Challenger |
Social Networking as a Job-Search Tool Tweet with Care It is estimated that over half of US adults online are now utilizing social networking sites. The rapid increase in use by business professionals and company recruiters has made participation in these online marketplaces essential for serious jobseekers. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
Pharmaceutical Executive
September 1, 2011 |
Pharma and Social Media: Ready to Make Nice? The time is right for industry to overcome its social media phobia once and for all. |
ONLINE
Jul/Aug 2010
Bonson & Flores |
Social Media Metrics and Corporate Transparency The concept of corporate dialogue in a web-dominated world presents information professionals with a new situation regarding corporate information. Social media encourages corporate transparency |
InternetNews
June 12, 2009
Mike Elgan |
Is Twitter Dead? Who Killed It? Statistics about Twitter usage show a far different picture than the media hype suggests. Why did Twitter jump the shark? |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
CRM
October 2014
Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
CRM
May 2, 2012 |
C3 Customer Contact Channels Partners with Social Dynamx for Social Media Customer Care Needs C3 becomes first with advanced capabilities to manage social media conversations. |
InternetNews
December 10, 2008
David Miller |
What Keeps Twitter Chirping Along Complaints aside, Twitter is becoming indispensable not just for navel gazers but for companies looking to sell a product and keep in touch with customers. |
Search Engine Watch
November 19, 2010
Frank Watson |
Can Twitter Help Sell Cars and Other Big Ticket Items? There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter. |
Fast Company
Kevin Zawacki |
Why Introverts Are The Best Networkers On Twitter For Kali Hawlk and the legions of other introverts who dread those after-hour cocktail parties, Twitter has proved a consummate replacement. |
