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Fast Company
November 2010
Mark Borden |
The New Faces of Social Media From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.   |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
BusinessWeek
July 15, 2010
Felix Gillette |
For Job Growth, Look to Social Media As customers make or break brands online, companies rush to hire social media directors, and figure out what they do. |
CFO
February 1, 2011
David McCann |
Social-Media Frenzy Amid the chatter, companies are beginning to achieve tangible benefits from social media. |
Search Engine Watch
December 17, 2010
Frank Watson |
Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results. |
Search Engine Watch
May 19, 2010
Simon Heseltine |
Can Facebook Drive Great Traffic to Websites? Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Search Engine Watch
April 12, 2010
Bas van den Beld |
How to Gain Traffic Using Twitter, YouTube Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources. |
Fast Company
John Paul Titlow |
Twitter's Buy Button Makes It Easier Than Ever To Shop From A Tweet The next time you spot a pair of rad sneakers or a handmade iPhone case on Twitter, it may be dangerously easy to have it shipped to your door. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
September 28, 2009
Liana Evans |
What Is Your 'R' for ROI in Social Media? Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. |
Searcher
September 2010
David Mattison |
The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries. |
Search Engine Watch
February 4, 2011
Derek Edmond |
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
InternetNews
January 5, 2009
Richard Adhikari |
Phishers Hit Twitter Users Obama, Britney Spears and Bill O'Reilly among reported victims of phony Twitter messages that also included an iPhone scam. |
InternetNews
October 15, 2009 |
Social Media is Ford's Marketing Fiesta Ford exec lauds the carmaker's effective -- if controversial -- foray into social media marketing. |
Fast Company
November 2008
Caroline Waxler |
Abusing Social Media How companies abuse technology's latest tools and embarrass themselves. |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
Search Engine Watch
July 28, 2009
Eric Enge |
Invest Time in Twitter Now for Long-Term Rewards Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. |
CRM
June 2011
Leonard Klie |
Don't Forget the "C" in Social CRM Listening to customers should precede any foray into social media, the former leader of @ComcastCares advises |
InternetNews
June 16, 2009
Alex Goldman |
Could Twitter Top Google? Twitter can deliver more traffic and better traffic than any search engine, at least according to backer and venture capitalist Fred Wilson. |
IndustryWeek
August 18, 2010 |
Letters From The Forums: Ford Gets Help from U.S. for Exports Readers' Mail: Ford Gets Help from U.S. for Exports... |
Search Engine Watch
August 10, 2009
Erik Qualman |
Social Media: Fad or Revolution? Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution. |
BusinessWeek
August 6, 2009
Robert D. Hof |
Betting on the Real-Time Web No one knows how the microblogging site Twitter and similar online social networks will make money, but investors see a new Web revolution. |
Fast Company
Daniel Taroy |
Twitter's Year In Review Puts Jobs (And Boy Bands) At The Top Of Its Lists Twitter revisits the most significant tweets, hashtags, and new users of the last 12 months, along with the moments that "had the biggest impact across the world." |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
AFP eWire
April 16, 2014 |
Top Ten (Week of April 16, 2014): 5 Unusual Direct Mail Techniques to Try A Little Networking Can Go a Long Way... If You Can't Support the Cause, Don't Take the Job... Three Ways to Deepen Donor Engagement... |
Job Journal
July 18, 2010
Selena Dehne |
Think Before You Tweet Does your trail of tweets on Twitter sing your praises or strike some sour notes? |
