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CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites.   |
CRM
December 2015
Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. |
Search Engine Watch
November 3, 2010
Simon Heseltine |
Social Media in the NFL Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
PHONE+
January 21, 2010
Khali Henderson |
Using Twitter for B-to-B Marketing Social media market expert Amanda Vega provided information on how companies can utilize Twitter for business-to-business marketing. |
The Motley Fool
October 19, 2010
Selena Maranjian |
7 Companies Building Business by Tweeting Social networking for fun and profit. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
Entrepreneur
December 2009
Jason Ankeny |
How Twitter is Revolutionizing Business The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
AskMen.com
Chris Illuminati |
How To: Use Twitter Starting from the beginning, here are a few easy steps to get you "tweeting" in no time. |
CRM
August 10, 2010
Juan Martinez |
The Missing Piece(s) of Social Media A panel of executives from industry-leading social media platform vendors answer questions about what businesses need to know about social CRM. |
CRM
December 14, 2011
Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Commercial Investment Real Estate
Jan/Feb 2010
Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution? |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
CRM
June 2011
Leonard Klie |
Peer Power Online communities foster customer loyalty by doing what traditional contact centers cannot. More companies are adopting social community platforms as a form of customer service and are garnering more tangible results. |
CFO
February 1, 2012
David Rosenbaum |
Who's Out There? CFOs can't ignore social media. But what's the ROI? |
Fast Company
Rebecca Greenfield |
The Latest Twitter Hack: Talking To Yourself As the service grew and progressed, Twitter's founders realized that conversationality was the site's biggest asset. |
Entrepreneur
January 2010
Gwen Moran |
Franchises Go Social Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage. |
Search Engine Watch
March 30, 2009
Ron Jones |
Twitter 101, Part 1 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
August 12, 2015
Tiago Paiva |
Tweet Your Way to Better Customer Support The micro blogging platform is a quick, cost-effective way to reach many, spot trends, and show transparency. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
InternetNews
October 20, 2009 |
Facebook Groups Gets Facelift Tweak aims for improved accessibility, but is Facebook planning something more? |
CRM
March 2011 |
The 2011 Rising Stars Whether these four companies will keep ascending and ultimately join the leaderboard remains an open question. By focusing on where customer service is headed, they are on the right track. |
CRM
October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application. |
AskMen.com
Matt King |
Sports And Twitter Which approach is best for the sports universe? Should players focus more on playing the game than crafting the perfect 140-character trash tweet, or should teams try to tap Twitter's full potential to engage their fan base. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
CRM
August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
Search Engine Watch
December 17, 2010
Frank Watson |
Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results. |
Search Engine Watch
April 6, 2009
Ron Jones |
Twitter 101, Part 2 Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
CRM
June 1, 2009
Jessica Tsai |
On the Scene: Users Converge Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
Insurance & Technology
November 18, 2009
Nathan Conz |
Progressive Details Twitter Strategy Progressive has leveraged micro-blogging site Twitter to foster customer engagement and improve customer service. |
CRM
February 28, 2014
Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
CRM
August 20, 2014
Maria Minsker |
CRM Evolution 2014 Day Three: As Social Engagement Strategies Mature, New Challenges Arise The sports industry uses social media to connect with fans during slow periods. |
Inc.
March 1, 2010
Max Chafkin |
How to Get Customers on Facebook and Twitter Using social networking sites for sales lead generation |
CIO
October 27, 2010
Kristin Burnham |
The Four Biggest Mistakes Businesses Make on Twitter Is your business suffering from Twitter neglect? Get your brand back on track by recognizing these four common errors and revitalizing your social strategy. |
CFO
September 1, 2009
Vincent Ryan |
Heard on the Tweet Consumers have embraced Twitter and other social networking sites, but is that reason enough for companies to follow suit? |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Searcher
September 2010
David Mattison |
The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries. |
AFP eWire
September 21, 2010 |
Four Easy Steps to Social Media Success Here are four simple steps for developing a social media program at your nonprofit, taken from a white paper by the organization NPower. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
