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CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list   |
Fast Company
November 2010
Mark Borden |
The New Faces of Social Media From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore. |
InternetNews
October 15, 2009 |
Social Media is Ford's Marketing Fiesta Ford exec lauds the carmaker's effective -- if controversial -- foray into social media marketing. |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
BusinessWeek
July 15, 2010
Felix Gillette |
For Job Growth, Look to Social Media As customers make or break brands online, companies rush to hire social media directors, and figure out what they do. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
Search Engine Watch
August 31, 2009
Liana Evans |
Can Social Media Be Measured? There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
IndustryWeek
September 14, 2011 |
Fueling Auto R&D With Social Media Social media has 'widened the aperture' for automakers to view consumers' insights and product ideas. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
CRM
May 18, 2012
Ted Murphy |
The Future of Social Media Sponsorship In today's environment, a presence is not enough - engagement is needed too. |
InternetNews
December 18, 2009 |
YouTube Gets More Social With Facebook First the video sharing site released the top videos of 2009 and now it's offering tighter integration with Facebook. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Fast Company
November 2010
Robert Safian |
Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media Today's viral-marketing efforts tend to be sophisticated, and yet there's still a seat-of-the-pants vibe about the whole area. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
The Motley Fool
January 8, 2010
Tim Beyers |
Ford Takes Twitter for a Ride Ford plans to add a method for speaking Twitter tweets to drivers via Sync, an in-car digital automation and entertainment system it co-developed with Microsoft. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Wired
October 20, 2008
Paul Boutin |
Twitter, Flickr, Facebook Make Blogs Look So 2004 Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug. |
CFO
May 1, 2011
Sarah Johnson |
Bottom-Lining the Buzz Why companies should monitor their presence on social-media sites. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
Wired
January 19, 2009
Evan Ratliff |
The Wired Presidency: Can Obama Really Reboot the White House? Turning his innovative campaign and transition into Government 2.0 won't be easy. |
Search Engine Watch
November 16, 2009
Erik Qualman |
Social Media Success Stories What is the ROI of social media? Consider these success stories before activating your calculator. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
Search Engine Watch
October 20, 2010
Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? |
InternetNews
July 22, 2009
Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
The Motley Fool
December 9, 2009
Rick Aristotle Munarriz |
Dell Milks the Twitter Cash Cow $6.5 million in revenue is nothing to sneeze at. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
CRM
June 1, 2009
Lauren McKay |
Strategy and Social Media: Everything's Social (Now) You may not know what you're doing - but your customers do. If the time to act is now - does that mean it's too late to plan? |
CFO
February 1, 2012
David Rosenbaum |
Who's Out There? CFOs can't ignore social media. But what's the ROI? |
CRM
July 2013
Kelly Liyakasa |
Mobility Drives Multichannel Video Strategies The personal nature of the platform requires new customer engagement tactics. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
InternetNews
November 20, 2009 |
Facebook Becoming Online Video Hub New analysis from Nielsen points to growing popularity of social sites as video destinations. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
Search Engine Watch
August 12, 2010
John Lynch |
SEO for Start-ups: Build Authority Offsite How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. |
Search Engine Watch
May 9, 2011
Greg Jarboe |
How to Make Money on YouTube Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. |
Registered Rep.
July 6, 2012
Lauren Barack |
Lights, Camera, Action: YouTube Made Them Video Stars Financial advisors are tuning up their video skills and using YouTube to build branding, net clients and sell newsletters. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Fast Company
David Lumb |
Watch Your Back, Facebook: Twitter's Testing Video Autoplay Too Don't be startled by the cacophony suddenly emanating from your Twitter feed: The company started testing video autoplay yesterday, according to Advertising Age |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
CRM
April 1, 2011
Scott Swope |
Social Media Interaction a Challenge for Web 2.0 Sites Too How companies can reap the benefits of social media. |
Search Engine Watch
April 26, 2011
Manny Rivas |
How to Find Active YouTube Community Members Ways to locate active YouTube members who are a part of your target audience using YouTube comment search. |
The Motley Fool
March 28, 2011
Anders Bylund |
No Camera? You Can Still Post YouTube Videos! Who needs a camera when there are so many animation tools available for free? Google has a stranglehold on the personal video market and is only gripping it a little tighter today. |
