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BusinessWeek
July 15, 2010
Felix Gillette |
For Job Growth, Look to Social Media As customers make or break brands online, companies rush to hire social media directors, and figure out what they do.   |
U.S. Banker
August 2010
Jennifer Mendelsohn |
How to Get Started in Social Media Most banks have yet to interact with customers using social networks, but interest is growing. The challenge is figuring out the best approach. |
Bank Director
2nd Quarter 2011
Naomi Snyder |
Social Anxiety Banks have been wary of the social media revolution. Their customers are giving them little choice but to embrace the cacophonic world of tweets, blogs and Facebook. |
ONLINE
Nov/Dec 2009
David Stuart |
Social Media Metrics Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. |
Commercial Investment Real Estate
Jan/Feb 2010
Rosfelder & LaMantia |
Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution? |
Financial Planning
December 1, 2009
Chris Hall |
Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
CFO
September 1, 2009
Vincent Ryan |
Heard on the Tweet Consumers have embraced Twitter and other social networking sites, but is that reason enough for companies to follow suit? |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
InternetNews
July 22, 2009
Michelle Megna |
Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
Entrepreneur
January 2010
Gwen Moran |
Franchises Go Social Can your franchise benefit from social media? Find out how the best franchises used this medium to their advantage. |
IEEE Spectrum
October 2007
Paul McFedries |
All A-Twitter The major buzz in microblogging centers around Twitter, a site that combines social networking and microblogging. |
InternetNews
June 20, 2005
Susan Kuchinskas |
Dark Blogs and Voices in the Wilderness Businesses like the buzz of blogging, but trying to market through blogs can be counter-productive. Internal blogs can sometimes be more productive. |
Search Engine Watch
September 8, 2010
Kevin Gibbons |
5 Ways to Create an Online Buzz Top tips for building an online buzz when you've launched something new and want to boost sales. |
Information Today
February 22, 2010
David Mattison |
Google Gets Stung by Its Own Buzz The week of Feb. 9, 2010, may go down as one of the worst in Google's corporate history in terms of product launches and public reaction. |
Job Journal
October 31, 2010
Peggy Klaus |
Social NOTworking Blogs, Facebook, LinkedIn, Twitter, and MySpace have quickly become valuable tools when it comes to effectively promoting ourselves and our products. Conversely, these very same tools can become weapons of destruction to any bragging and branding campaign. |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
Entrepreneur
December 2009
Jason Ankeny |
How Twitter is Revolutionizing Business The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation. |
Search Engine Watch
August 10, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. |
Search Engine Watch
May 26, 2009
Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation. |
National Defense
July 2009
David J. Albritton |
Defense Industry Must Embrace Social Media Defense contractors are recognizing the value of engaging in social media. |
InternetNews
February 11, 2009
Richard Adhikari |
Spammers Hijack Facebook Group of 1.5 Million Facebook site is taken over by get-rich-quick and other familiar spam. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Fast Company
November 2013
McGirt & LaPorte |
Inside Twitter's Vision For A TV-Powered, Profitable Future Twitter's head of TV, Fred Graver, has a clear goal: Make sure that all the people who enjoy television take to Twitter to enjoy it even more. |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
Bank Systems & Technology
March 30, 2007
J. Nicholas Hoover |
Adoption of Web 2.0 Is Taking Off, But Some Firms Are Still Reluctant Business technologists are concerned about security, return on investment and their staffs' skill in implementing and integrating new Web tools. While some financial services companies are plunging into Enterprise 2.0, it still is an emerging technology. |
IEEE Spectrum
June 2011
Bob Garfield |
The Revolution Will Not Be Monetized Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
January 2013
Judith Aquino |
Cracking the Social Media Code To help businesses get better results, social media experts Chris Brogan and Julien Smith combined their experiences and insights in their new book, The Impact Equation: Are You Making Things Happen or Just Making Noise? |
Search Engine Watch
March 24, 2010
Kevin Gibbons |
Should You Worry About Real-time Search? Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right? |
Financial Advisor
March 2010
Joel P. Bruckenstein |
Beware The Pitfalls The advantages of social media for advisors are being trumpeted loudly, but the risks are heard less. |
CRM
September 2010
Lauren McKay |
The Hospitality Suite Hotels are finding a home away from home in social media, and boosting the customer experience in the process. |
Search Engine Watch
July 6, 2009
Ron Jones |
Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. |
CRM
October 2009
Jessica Tsai |
Required Reading: In Us We Trust Chris Brogan, co-author of the new Trust Agents, explains why there's no better relationship than one built on trust. |
BusinessWeek
August 6, 2009
Robert D. Hof |
Betting on the Real-Time Web No one knows how the microblogging site Twitter and similar online social networks will make money, but investors see a new Web revolution. |
Financial Advisor
July 2010
Andrew Gluck |
A New Era With broker-dealers now starting to embrace social media, advisors have many more ways to market their firms. |
Commercial Investment Real Estate
May/Jun 2015
Sarah Hoban |
How Social Are You? Facebook, Twitter, and other platforms can help tell your story and build connections. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
U.S. Banker
September 2010
George F. Colony |
Hey, CEOs, Be More Social Social media is fast gaining influence in the business world, but there s one demographic almost completely untouched: chief executives. |
CRM
June 1, 2009 |
Social Media from A to Z An alphabetical glossary of what you need to know about social media. |
Entrepreneur
May 2010
Gwen Moran |
Be a Follower Must-add tweeps to any business owner's Twitter feed. |
InternetNews
December 10, 2008
David Miller |
What Keeps Twitter Chirping Along Complaints aside, Twitter is becoming indispensable not just for navel gazers but for companies looking to sell a product and keep in touch with customers. |
InternetNews
March 20, 2009
Alex Goldman |
ThinkMobile: Twitter Ecosystem Growing Up While some companies are making money with Twitter services, it's not clear how big the opportunity is going forward. |
Fast Company
November 2010
Ellen McGirt |
I Want My Twitter TV! Why everyone - CNN, MTV, Conan, and even Google - is tweeting about the future of interactive entertainment. |
