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Search Engine Watch October 19, 2010 Ryan DeShazer	Social Media + Search Marketing = B2B Marketing Success B2B marketers are increasingly using social and search together. Here's how to quantify those efforts and how the two will become even more closely aligned in the months and years ahead.
Search Engine Watch June 1, 2010 Ryan DeShazer	Dissecting the Real Challenges to B2B Search Investigating four of B2B search's biggest challenges and how to overcome them.
Search Engine Watch May 4, 2010 Ryan DeShazer	4 Steps to B2B SEO Accountability There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives.
Search Engine Watch March 4, 2011 Derek Edmond	5 Steps for Crafting an Effective B2B SEO Blogging Strategy Organizational methods that will help B2B companies achieve success with their blogging strategies.
Search Engine Watch January 7, 2011 Derek Edmond	B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Search Engine Watch January 5, 2011 John Lee	What You Can Expect From the World of PPC in 2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year.
CRM November 14, 2014 Samantha Stallard	5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal.
Search Engine Watch January 23, 2007 Kevin Newcomb	Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
Search Engine Watch April 1, 2011 Derek Edmond	4 Content Strategies for B2B Corporate Blogging Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve marketing goals, and build links for SEO campaigns.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch March 15, 2011 Alex Cohen	3 Tips to Use Paid Search for a Complex Sale Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
Search Engine Watch August 24, 2006 Greg Jarboe	Search Marketing Works for B2B, Too Most people assume search marketing works only to reach consumers, but it's actually quite effective for businesses wishing to connect with other businesses, as well.
Search Engine Watch April 28, 2011 Stephen Cobb	Designing Websites to Increase Traffic and Conversion Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!" helps you do just that.
Search Engine Watch November 29, 2006 Greg Sterling	Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
CRM August 31, 2012 Adam Blitzer	Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind.
Search Engine Watch February 11, 2011 Roger Barnette	The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often.
Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch July 27, 2010 Ryan DeShazer	Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.
Search Engine Watch March 8, 2007 Elisabeth Osmeloski	The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search.
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
Search Engine Watch November 8, 2005 Catherine Seda	Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch January 30, 2007 Bryan Eisenberg	Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch February 23, 2011 John Lynch	Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch December 6, 2010 Kaila Strong	B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
Search Engine Watch September 28, 2004 Patricia Hursh	Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
Search Engine Watch November 16, 2010 Ryan DeShazer	Making Social Search Work Today Get ahead of the curve with social search by using the tools and data available to you to identify trends. Capitalize on those trends by optimizing content, bidding on keywords, sharing news, liking the views of others, and tweeting or re-tweeting timely industry news.
Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Search Engine Watch May 6, 2010 Marty Weintraub	Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.
Search Engine Watch September 8, 2005 Patricia Hursh	Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit?
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch February 21, 2006 Shari Thurow	News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
Search Engine Watch February 4, 2011 Derek Edmond	5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations.
Search Engine Watch September 30, 2010 Melissa Mackey	Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch January 16, 2007 Greg Jarboe	In the Third Week of New Year's, My SearchDay Gave to Me: Four conferences, three key trends, two hyperlinks, and a ranking in the top three. Some of the events, trends, challenges and opportunities that will shape the search engine industry in the coming year.
Search Engine Watch February 12, 2009 David Szetela	One PPC Landing Page, Infinite Faces Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points.
Search Engine Watch April 29, 2011 Derek Edmond	How to Establish a B2B Social Media Benchmarking Plan Some ways you can develop performance measurements for social media initiatives that tie into the search engine marketing needs of your clients. Also: tips on establishing metrics aligned to your Internet marketing objectives.
CRM October 13, 2015	SmartSearchMarketing Launches Lead Generation Service The new offering combines search ad campaigns with landing page testing.
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock	3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.
Search Engine Watch November 13, 2008 David Szetela	The Good, the Bad and the Ugly: Click-Through and Conversion Rates What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable.
Search Engine Watch April 6, 2011 Andy Atkins-Kruger	How to Test International Search Marketing Opportunities at Low Cost Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories.