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Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Search Engine Watch July 9, 2010 Dan Yomtobian	Remarketing: Online's Misunderstood Conversion Tool Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch November 24, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing.
Search Engine Watch January 18, 2011 Alex Cohen	The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
CRM December 16, 2015 Sam Del Rowe	True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior.
Search Engine Watch June 1, 2010 Ryan DeShazer	Dissecting the Real Challenges to B2B Search Investigating four of B2B search's biggest challenges and how to overcome them.
Search Engine Watch January 26, 2011 Marc Poirier	Retargeting: An Introduction to a New Opportunity What retargeting is, why you should care, and what you can do to start offering it to your clients.
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
CRM October 13, 2015	SmartSearchMarketing Launches Lead Generation Service The new offering combines search ad campaigns with landing page testing.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
Search Engine Watch May 21, 2010 Alex Cohen	Why Google Wants to Eliminate Bidding In Exchange for Your Profits How Google is removing CPC and bidding from paid search and the implications of these changes.
CRM October 2013 Maria Minsker	Digital Advertising Gets Personal How to improve customer engagement with real-time marketing.
Search Engine Watch October 13, 2010 Joseph Kerschbaum	Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
Search Engine Watch March 23, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
Search Engine Watch June 22, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
Search Engine Watch January 28, 2009 Eric Enge	Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions.
CRM December 5, 2014 Peter Isaacson	Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal.
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
Search Engine Watch July 16, 2010 Frank Watson	Paid Search Success Needs Great E-mail Marketing When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Search Engine Watch June 29, 2010 Eric Enge	A Call for Call Tracking There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools.
Search Engine Watch February 14, 2007 John Tawadros	Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data.
Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
Search Engine Watch March 17, 2009 Carrie Hill	Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.
Search Engine Watch March 18, 2010 Melissa Mackey	Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.
Search Engine Watch September 30, 2010 Melissa Mackey	Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
Search Engine Watch July 9, 2009 Melissa Mackey	Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
Search Engine Watch August 22, 2008 Gregg Stewart	6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.
Search Engine Watch July 21, 2008 David Szetela	PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
Search Engine Watch May 5, 2008 David Szetela	Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days?
Search Engine Watch April 1, 2011 John Lee	5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.
Search Engine Watch September 22, 2008 David Szetela	PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives.
Search Engine Watch May 28, 2010 John Lee	Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success.
Search Engine Watch May 26, 2010 Joseph Kerschbaum	How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Search Engine Watch October 26, 2004 Shari Thurow	Search Engine Marketing For Travel-Related Sites Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning.
Entrepreneur April 2007 Kim T. Gordon	Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
Search Engine Watch October 13, 2008 David Szetela	Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
Search Engine Watch January 14, 2011 Roger Barnette	Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
Search Engine Watch October 27, 2004 Grant Crowell	Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch September 15, 2008 David Szetela	Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
Search Engine Watch February 11, 2011 Roger Barnette	The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often.