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Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic?   |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Search Engine Watch
March 5, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Google Brain Implants? - Yahoo! Search Launches Free AddURL - Will Tracking Bad Bots Hurt Ranking? - Have You Been Asking Jeeves? - Developing Google AdSense Tracking Script - How Do You Start Your Own Directory Like Dmoz? - Yahoo's New Program Pricing Announced... - Search Conference Round-Up |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
Search Engine Watch
November 24, 2009
Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy. |
Search Engine Watch
November 7, 2003
Chris Sherman |
Google's Deskbar A new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar. |
Search Engine Watch
April 10, 2006
Ian McAnerin |
An Evening with Danny Sullivan The format was simple question-and-answer style, with people posing their questions to one of the giants of the search industry and the host of this year's conference. |
Search Engine Watch
January 2, 2007
Greg Jarboe |
In the First Week of New Year's, My SearchDay Gave to Me: A classic Christmas carol gets a twist by including search-related categories for each of the 12 days. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch
October 5, 2010
Eric Enge |
8 Flawed Link Building Strategies While there are a few relatively low effort/cost link building strategies, such as directories and reciprocal links, these have limited value. Here's how you can get in trouble when trying to acquire low quality links. |
Search Engine Watch
January 6, 2005
Danny Sullivan |
Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. |
Search Engine Watch
January 3, 2007
Eric Enge |
Are Vertical Search Engines the Answer to Relevance? Even the most advanced general search algorithm can be scuttled by ambiguous searches, but vertical search engines are increasingly offering a solution to the problem. |
Information Today
August 4, 2008
Paula J. Hane |
Options, We've Got Search Engine Options! With Ask.com scaling back and Yahoo! in disarray, will it come to a web search showdown between Google and Microsoft? |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums. |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Information Today
January 2003
Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
Search Engine Watch
October 19, 2004
Anne Kennedy |
Search Marketing Off the Beaten Track Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. |
Search Engine Watch
June 16, 2004
Chris Sherman |
Google Gains in Popularity, But Will It Last? Over the past year, Google took significant market share from Yahoo and MSN, according to a new report from industry analyst Hitwise. But the increasing popularity of vertical search sites poses a big threat to all of the major search engines. |
Search Engine Watch
March 31, 2008
Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc. |
Search Engine Watch
February 27, 2011
Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
September 29, 2005
Greg Jarboe |
Meet The B2B Search Engines One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and how specialized search engines could lead to a business-to-business renaissance. |
Search Engine Watch
January 6, 2009
Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
InternetNews
August 8, 2005
Susan Kuchinskas |
Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference. |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
Search Engine Watch
May 6, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. |
Searcher
November 2011
Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
Search Engine Watch
January 9, 2007
Greg Jarboe |
In the Second Week of New Year's, My SearchDay Gave to Me: Eight firms a-buying, seven forums buzzing, six engines searching, five Google things... |
Search Engine Watch
June 30, 2005
Chris Sherman |
What's Cooking in Search Engine Labs Want a peek behind the scenes at the research and development efforts going on at the major search engines? Here's where to find the freshest info. |
Search Engine Watch
February 20, 2004
Chris Sherman |
Search Engine Forums Spotlight What's The Next Step With Search Engines? Google and Semantic Web Search. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
Search Engine Watch
February 13, 2007
Greg Jarboe |
Is Google News the Tail Wagging the News Search Dog? Why does Google News get more press and blog mentions than other news search engines, when Yahoo News and AOL News have larger unique audiences? |
Search Engine Watch
February 17, 2009
Carrie Hill |
Marketing your SMB with Time & Elbow Grease, Part 1 This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments - aside from the time and effort it takes to research and implement these changes. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
Search Engine Watch
September 30, 2008
Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? |
Search Engine Watch
September 2, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
InternetNews
April 26, 2006
Sean Michael Kerner |
Are Google Results More Relevant? New third party evidence adds fuel to the fire as to whether Google, MSN or Yahoo! actually provides searchers what they want. |
Search Engine Watch
October 13, 2004
Andrew Goodman |
Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
January 30, 2008
Kevin Newcomb |
Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
Search Engine Watch
March 29, 2005
Eric Ward |
Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites. |
Search Engine Watch
July 30, 2008
Eric Enge |
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
Search Engine Watch
August 19, 2008
Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
