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Search Engine Watch
October 19, 2010
Ryan DeShazer |
Social Media + Search Marketing = B2B Marketing Success B2B marketers are increasingly using social and search together. Here's how to quantify those efforts and how the two will become even more closely aligned in the months and years ahead.   |
Search Engine Watch
January 7, 2011
Derek Edmond |
B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. |
Search Engine Watch
March 15, 2011
Alex Cohen |
3 Tips to Use Paid Search for a Complex Sale Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. |
Search Engine Watch
June 29, 2010
Ryan DeShazer |
Practical Lessons from the B2B Search Elite B2B thought leaders offer advice on technology, search marketing, PR, landing page optimization, and the SEO/social media cycle. |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
CRM
October 13, 2015 |
SmartSearchMarketing Launches Lead Generation Service The new offering combines search ad campaigns with landing page testing. |
Search Engine Watch
May 4, 2010
Ryan DeShazer |
4 Steps to B2B SEO Accountability There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
December 28, 2012
Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
HBS Working Knowledge
November 28, 2007
John Quelch |
B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees. |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
CRM
November 24, 2014
Maria Minsker |
IBM Launches B2B Commerce Tool New solution helps businesses bring B2C selling capabilities into the B2B space. |
Search Engine Watch
April 1, 2011
Derek Edmond |
4 Content Strategies for B2B Corporate Blogging Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve marketing goals, and build links for SEO campaigns. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
CRM
January 29, 2013
Kelly Liyakasa |
Get Satisfaction Rolls Out Small-Business Solution Community managers get more insights into customer traction. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
Search Engine Watch
August 24, 2006
Greg Jarboe |
Search Marketing Works for B2B, Too Most people assume search marketing works only to reach consumers, but it's actually quite effective for businesses wishing to connect with other businesses, as well. |
Search Engine Watch
July 27, 2010
Ryan DeShazer |
Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. |
CRM
November 21, 2013
Sarah Sluis |
B2B Selling Is Taking Cues from B2C Interactions Mobile and social technologies are making business buyers act like consumers. |
Search Engine Watch
May 8, 2009
Chris Boggs |
Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. |
CIO
June 1, 2001
Peter Fingar |
Don't Just Transact -- Collaborate Many B2B e-marketplaces are missing a key component -- collaboration... |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
Information Today
May 26, 2015 |
D&B Integrates Data Within Oracle Data Cloud Platform In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace. |
CRM
July 2011
Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
CRM
July 2014
Sarah Sluis |
4 Ways to Master Omnichannel Selling Salespeople must track the customer journey across multiple channels and be more collaborative than ever. |
CRM
December 1, 2010
Lauren McKay |
How Social Are Social CRM Vendors? Evoke CRM study ranks the most social CRM companies on the Web. |
Search Engine Watch
September 7, 2009
Erik Qualman |
Social Media for B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. |
CRM
November 10, 2015 |
Demandbase Launches B2B Data Cloud and Job Function Targeting Demandbase's new data cloud and targeting solutions increase marketing's reach with account-based advertising. |
IndustryWeek
December 1, 2008
Jill Jusko |
Bookshelf: New Product Blueprinting: The Handbook for B2B Organic Growth Business-to-business suppliers have "severely" limited themselves by using business-to-consumer practices to understand customer needs, writes author Dan Adams in his book. |
CIO
June 30, 2011
Michael Friedenberg |
Know Who Your Customer Is To grow their businesses, companies need a deeper focus, not a broader reach. |
CRM
September 30, 2014
Maria Minsker |
Oracle Gets Serious About the Cloud at OpenWorld 2014 Oracle's updates customer experience cloud promises deep integration and extreme innovation. |
CRM
June 1, 2009
Christopher Musico |
Service and Social Media: You're Not Social (Enough) Communities and channels are rapidly expanding - and your company needs to at least know its place in all of them. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
September 30, 2010
Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |
Search Engine Watch
March 4, 2011
Derek Edmond |
5 Steps for Crafting an Effective B2B SEO Blogging Strategy Organizational methods that will help B2B companies achieve success with their blogging strategies. |
Search Engine Watch
November 16, 2010
Ryan DeShazer |
Making Social Search Work Today Get ahead of the curve with social search by using the tools and data available to you to identify trends. Capitalize on those trends by optimizing content, bidding on keywords, sharing news, liking the views of others, and tweeting or re-tweeting timely industry news. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
CRM
March 19, 2015
Oren Smilansky |
Oracle Debuts Data as a Service for Customer Intelligence New platform, plus upgraded DaaS for Marketing, helps Oracle expand its cloud offerings. |
Search Engine Watch
November 29, 2006
Greg Sterling |
Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide. |
CRM
September 12, 2014
Doug Bewsher |
Don't Let Your Sales Team Drown in Big Data Five tips for identifying and reaching your ideal customer. |
Search Engine Watch
September 29, 2005
Greg Jarboe |
Meet The B2B Search Engines One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and how specialized search engines could lead to a business-to-business renaissance. |
Search Engine Watch
April 29, 2011
Derek Edmond |
How to Establish a B2B Social Media Benchmarking Plan Some ways you can develop performance measurements for social media initiatives that tie into the search engine marketing needs of your clients. Also: tips on establishing metrics aligned to your Internet marketing objectives. |
CRM
January 2016
Robert Wollan |
B2B Customers Want a Good Experience, Too Products and pricing alone won't cut it; B2B vendors need to deliver valued experiences |
CRM
October 3, 2011 |
LeadJen Launches Social Lead Generation Solution New tool tracks mentions and responds directly with preset content to create new sales opportunities. |
CRM
May 15, 2015
Adam Blitzer |
Want to Sell Smarter? Don't Overcommit on Low-Value Engagements People are your top resource -- so have them focus on engaging in person. |
CRM
August 2014
Wollan & Quiring |
Are You Wasting Your Customer Experience Spend? B2Bs must close the gap between spending and results. |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
CIO
June 15, 2002
Meridith Levinson |
How to Grow Your B2B Network Forget the 80/20 rule, and stop wasting money. You need to get the rest of your trading partners online to reap a real return from e-commerce. Why you should recruit more trading partners for B2B e-commerce, five strategies for signing up partners, and incentives for e-commerce resisters. |
Inc.
August 2003
Cara Cannella |
Why Online Exchanges Died In many industries, B2B exchanges were simply not to be. |
