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October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy.   |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
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December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
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April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
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January 6, 2012
Marc Caltabiano |
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
CRM
April 2015
Leonard Klie |
Text Takes Precedence as a Customer Service Preference A new generation of consumers prefers short message service to other ways to reach agents. |
CRM
June 2014
Maria Minsker |
Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies. |
AskMen.com
Brandon Dyce |
4 Steps: Coupon Shopping Coupon shopping can be easy, fun and very economical; you just have to understand a few basic strategies for using them hassle-free and to their full effect. |
InternetNews
September 8, 2010 |
Users Love, Loathe Their Cell Phones: Survey New survey says interruptions, spam and security holes are the unfortunate but acceptable side effects of relying more and more on mobile devices for work and leisure. |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
Entrepreneur
December 2003
Catherine Seda |
What a Deal! Attract customers with online coupons. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
Inc.
December 1, 2009 |
The 6 Best Mobile Coupon Services for Small Businesses How to use applications such as Yowza and MobiQpons to gain customers. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
Entrepreneur
May 2009
Jennifer Wang |
Expand Your Customer Base With Coupons Frugality is top of the mind for today's consumers. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
September 2012
David Myron |
What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
Inc.
March 2008
Ryan Underwood |
Dear Customer... Managing e-mail campaigns. |
Search Engine Watch
July 24, 2009
Gregg Stewart |
Mobile Coupons Offer Multiple Benefits Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. |
Pharmaceutical Executive
January 1, 2007
Nihal Mehta |
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. |
CRM
May 19, 2015
James Norwood |
The Six Pillar Principles of Agile Marketing There's no time like the present to shorten your response time and improve customer connections. |
CRM
July 25, 2014
David Anderson |
Win Over Consumers with Intelligent, Targeted Marketing Choose the latest technology over hit-or-miss efforts. |
Inc.
December 1, 2009
Nitasha Tiku |
How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
PC Magazine
November 28, 2007
Alison Lapp |
Texting for a Cause Issue-oriented text messaging is on the rise. |
BusinessWeek
November 26, 2007
Roger O. Crockett |
Spammers Have Your Number E-mail's scourge is coming to your cell phone, where it will be more than annoying - it'll cost you. |
InternetNews
August 15, 2006
Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages. |
Popular Mechanics
June 2009
Seth Porges |
How to Email Text Messages to Any Phone The key is to use what are known as SMS gateways. These are backdoors that transform other (usually less expensive) types of communications, such as e-mail and instant messages, into text messages. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
June 2014
David Myron |
Don't Discount Discounts While the mere mention of coupons might be met with disdain by your executives, it's a trend that, since the Great Recession, is on the rise. |
Search Engine Watch
November 16, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2 Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
CRM
September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
Entrepreneur
April 2006 |
Should I Start a Coupon Biz? How the web is affecting local coupon businesses. |
CRM
January 2008
Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
Search Engine Watch
August 17, 2009
Liana Evans |
In Social Media, Come Bearing Gifts When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. |
| AskMen.com |
The Texting Age About two-thirds of all teens use text messaging, mostly due to its simplicity as well as the privacy of being able to communicate without being overheard. |
The Motley Fool
March 2, 2011
Travis Hoium |
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Entrepreneur
February 2004
Melissa Campanelli |
Codes of Conduct Using online coupons can be a great way to get new customers to visit your Web site -- if you do it right. |
Bank Technology News
September 2008
John Adams |
Text, Set, Match As part of a promotion for its burgeoning mobile banking service, Chase gave away thousands of tickets to this year's US Open tennis tournament in New York City via a campaign that used mobile technology as a vital component. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
PC World
November 20, 2006
Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone. |
CRM
June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
