| Similar Articles |
|---|
 |
CRM
January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.   |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
April 4, 2011 |
Emailvision Enters Key Partnerships The email and social marketing software provider integrates online relationship marketing technologies. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
January 2014
Maria Minsker |
Pizza Hut Slices Customer Base with Segmentation Capillary Technologies delivers results through consumer behavior intelligence and targeted time-focused campaigns. |
CRM
June 6, 2014 |
Elastic Grid Launches Marketing Platform Elastic Grid's marketing automation platform lets marketers and their partners launch campaigns in three minutes or less. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
CRM
February 3, 2014
Maria Minsker |
Clipster Launches Redesigned Video Marketing Platform for YouTube The updated platform enables marketers to better customize YouTube gadgets for in-video advertising. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
Search Engine Watch
November 21, 2007
Kevin Newcomb |
Lyris Intros BidHero Campaign Management Tool The PPC management tool is part of Lyris HQ, an integrated online marketing management platform. |
Pharmaceutical Executive
December 1, 2008
Dave Ormesher |
The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
July 24, 2014
Maria Minsker |
Salesforce.com Launches Salesforce1 Sales Reach The solution gives sales teams access to powerful marketing tools on the go. |
CRM
February 1, 2006
Alexandra DeFelice |
Return on Rupees By using Unica's Affinium products, India-based HDFC Bank increased marketing campaign volume by more than 200% in the first six months of deployment and by 500% in fiscal year 2005. |
InternetNews
April 19, 2007
Andy Patrizio |
On The SaaS Trail of CampaignForce Salesforce.com's CRM application is for the political candidate who has everything except access to campaign donor information. |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
InternetNews
August 8, 2005
Susan Kuchinskas |
New Responsys Release Tightens Focus The e-mail automation company's upgraded platform produces automatic but highly targeted messages. |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
AFP eWire
March 23, 2009
David Hughes |
eWire Reader Response: One Way Obama's Tech Strategist Missed the Mark President Barack Obama's chief technology strategist, Thomas Gensemer, dropped a bomb on nonprofit marketers and fundraisers in February with this: "Charity email newsletters are a waste of time" |
CRM
May 3, 2012 |
Yahoo! Small Business Launches Marketing Dashboard The free offering promises to change the way small businesses manage their online marketing and reputation. |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
September 2013
Maria Minsker |
Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers. |
