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Pharmaceutical Executive
February 1, 2007
Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads.   |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
Entrepreneur
August 2007
Catherine Seda |
A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
Pharmaceutical Executive
October 1, 2010 |
Optimizing TV Advertising Placements & Results Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
CRM
October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy. |
Search Engine Watch
March 29, 2007 |
Is This the Year for Mobile Search? Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. |
Pharmaceutical Executive
August 1, 2008
George Koroneos |
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? |
U.S. Banker
July 2007
Joseph Salesky |
Mobile-Phone Banking: Coming to a Bank Near You The mobile phone is moving beyond voice communication and is poised to change the landscape with mobile banking. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
Entrepreneur
March 2007
Amanda C. Kooser |
Community Service Now you can take your ads to specific communities of mobile phone users. |
Pharmaceutical Executive
October 1, 2005
Jeffrey Tangney |
Alternative Media: Mobile Marketing Through PDAs, pharmaceutical marketers have found an efficient way to communicate with and educate physicians. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Inc.
December 1, 2009
Nitasha Tiku |
How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
Pharmaceutical Executive
June 1, 2012
Amy Smith |
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
Pharmaceutical Executive
December 1, 2011
William Looney |
The Medicines Adherence Challenge Keeping skittish patients on their medicines ought to be a strategic priority for Big Pharma, but is it? An expert round table examines how best to make progress and agree on some practical steps for incorporation in the campaign agenda. |
InternetNews
January 8, 2004
Zachary Rodgers |
Wireless Watch for January 8, 2004 m-Qube, NCR in Deal to Support Mobile Couponing... Macromedia Hires Help from Microsoft... Moviso Exec Goes to WireJack... |
Search Engine Watch
November 16, 2006
Grant Crowell |
Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2 Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market. |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
InternetNews
March 27, 2007
Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
Pharmaceutical Executive
April 1, 2006
Diane West |
Media Spend Trends: Change the Channel Drug marketers still spend lots of money. But they aim at PhRMA loopholes. |
Pharmaceutical Executive
March 1, 2013
Ken Getz |
Building Clinical Trial Awareness for Patients: Why Not Try the Pharmacist? The author explains how building a stakeholder outreach agenda around the community pharmacist can lead to a better outcome in managing the complex ins and outs of a trial protocol. |
InternetNews
October 18, 2005
Tim Gray |
Tegic Interface Continues to Get Brighter Tegic launches T9 Mobile Suite text input user interface for cell phones, smartphones and mobile devices. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
Bank Systems & Technology
December 23, 2007
Nancy Feig |
Mobile Banking Experiencing Increased Adoption Mobile banking is causing a flurry of activity in the U.S. financial services industry. |
Pharmaceutical Executive
November 1, 2008
George Koroneos |
Tech Toys Here are the hottest gadgets and gizmos to make a dent in drug noncompliance. |
InternetNews
December 1, 2005
Tim Gray |
AOL Search Service Gone Mobile America Online today launched AOL Mobile Search Services, which brings search capabilities and local information to mobile users. |
Pharmaceutical Executive
June 1, 2014
Ben Comer |
Take as Directed: From Force to Finesse in Promoting Adherence Healthcare players tout patient education and engagement as the keys to better drug adherence rates. Patients agree, as long as that translates to convenient and affordable access to therapy. |
InternetNews
September 28, 2007
Nicholas Carlson |
Google Adds Texting Tech Google announced it acquired Zingku's mobile messaging and social networking service. |
Pharmaceutical Executive
August 1, 2011
Jennifer Ringler |
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout? |
InternetNews
July 8, 2005
Susan Kuchinskas |
Yahoo Expands Mobile Search Options SMS search and product comparisons aim to help mobile users find information while on the move. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
InternetNews
October 7, 2008
David Needle |
Investing in Mobile's Future In the wireless realm, relevant content is king, experts say. Or at least, it will be as devices improve and models become clarified. |
InternetNews
October 23, 2007
Susan Kuchinskas |
Mobile Entertainment Ready for Its Close-Up? Getting entertainment content onto mobile phones still held up by carrier quirks. |
The Motley Fool
November 13, 2009
Brian Orelli |
Questioning Pfizer's Integrity Pfizer's epilepsy drug Neurontin has had generic competition for a few years, but it's still plaguing the pharmaceutical giant. |
The Motley Fool
March 4, 2011
Brian Orelli |
Pfizer's Biggest Shot at Lipitor 2.0 It might need a little help from competitors. |
InternetNews
October 7, 2004
Sean Michael Kerner |
Texting Your Google Search The company extends its reach to mobile users through SMS search service. |
CRM
March 1, 2007 |
Statistically Speaking Business leaders are most worried about data security and terrorism, according to a study... 79% of consumers find mobile ads annoying... The contact center performance management market will grow by 27.5%... |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
PC Magazine
May 30, 2007 |
Mobile TV Hyperbole Cellular providers, mobile device makers, and TV networks are trying to convince you that everyone is watching mobile and online video. |
