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CRM
December 5, 2011
Judith Aquino |
Leads360 Introduces New Automated Text Message Capabilities Leads360 added automated text messaging to its offerings, allowing sales associates to automate the process of composing and sending text messages via the SPAM-compliant Short Message Service protocol.   |
CRM
April 2015
Leonard Klie |
Text Takes Precedence as a Customer Service Preference A new generation of consumers prefers short message service to other ways to reach agents. |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
CRM
March 9, 2012 |
Personalized Priority Messaging Short message service provides key benefits for small and medium businesses. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
Entrepreneur
August 2007
Catherine Seda |
A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising. |
CRM
June 13, 2012
Judith Aquino |
ExactTarget Rolls Out MobileConnect Application The cloud-based application powers SMS alerts and mobile marketing messages. |
Bank Technology News
January 2010
Michael Sisk |
Texting The Call Center Many banks offer text-based alerts around account balances, but two-way interactions are generally limited to transactional information; and capabilities have not progressed much in the past year. Now there are signs that consumers are growing disenchanted. |
CRM
August 25, 2015 |
Appboy Adds Webhooks Integration to Its Mobile Marketing Platform The Webhooks support will enable marketers to send communications on a number of platforms, including SMS and social media. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
CRM
April 5, 2012 |
Clickatell Launches Mobile Marketing Platform for SMBs This web-based service features eight tools to reach today's mobile consumers. |
Insurance & Technology
August 5, 2008
Nathan Conz |
Santam Launches Text-based Fraud Hotline Cape Town-based short-term insurer Santam launched a new fraud-reporting program that relies on SMS (short message service) text messaging. |
U.S. Banker
July 2007
Joseph Salesky |
Mobile-Phone Banking: Coming to a Bank Near You The mobile phone is moving beyond voice communication and is poised to change the landscape with mobile banking. |
CRM
June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
| AskMen.com |
The Texting Age About two-thirds of all teens use text messaging, mostly due to its simplicity as well as the privacy of being able to communicate without being overheard. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
CRM
January 10, 2014
Meredith Flynn-Ripley |
Texting, UC, and More: The Future of Business Communication Trends and predictions for 2014. |
Popular Mechanics
June 2009
Seth Porges |
How to Email Text Messages to Any Phone The key is to use what are known as SMS gateways. These are backdoors that transform other (usually less expensive) types of communications, such as e-mail and instant messages, into text messages. |
CRM
December 21, 2011
Judith Aquino |
OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media. |
InternetNews
August 31, 2007
Mike Elgan |
Text Messaging On Steroids Joopz is a Web site that lets you send SMS text messages from a Web browser. |
CIO
June 9, 2009
Gary Beach |
Text Messaging at Work Text messaging may drive top-line results, such as improving customer satisfaction. |
InternetNews
July 31, 2009 |
Mobile's Growing Power and Reach on Display Companies look to bring more capabilities to mobile platforms, including a social app store and enhanced voice recognition. |
PC World
November 20, 2006
Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone. |
PHONE+
February 17, 2010 |
VoxOx Universal Translator Launches Announced at the Mobile World Congress in Barcelona, the new free service makes it easy for two people who speak different languages to instantaneously communicate back and forth via SMS, IM and e-mail. |
AFP eWire
January 10, 2005 |
Instant Messaging: The Next Online Donation Tool? Even though you're probably not maximizing the potential of email with donors, are you recognizing that IM and mobile text messaging is rapidly catching up to email in usage? |
CRM
August 2, 2013
Dave King |
Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium. |
CIO
November 11, 2009
Jeremy Kirk |
New Markets: Apps That Use Your Phone to Fight Credit Card Fraud SMS service notifies customers when their cards are charged, helping them identify fraudulent transactions faster. |
CRM
July 22, 2015 |
HeyWire Joins the Interactive Intelligence Marketplace HeyWire's texting applications are now fully integrated with Interactive Intelligence's Customer Interaction Center. |
PC Magazine
July 13, 2005
David Murphy |
Text-Messaging Resources Take your SMS experience to the next level with these handy and (mostly) free services. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
InternetNews
September 27, 2010 |
Droid X Fans Annoyed By Android 2.2 SMS Bug Droid X users say updated Android 2.2 mobile OS has a bug that keeps new texts from surfacing at the top of their messaging list. |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
Bank Technology News
December 2007 |
Mobile banking: Are Texting Services Here to Stay or Not? Text-message banking isn't considered a killer app, but qualifies as the easiest road to launching mobile financial services. |
CRM
July 16, 2015 |
CallFire Partners with Smart Advocate to Provide Text Messaging to Lawyers The integration allows lawyers to text clients with case updates. |
CRM
October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
November 21, 2014
Mike Shanker |
Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays. |
CRM
August 26, 2013
Maria Minsker |
Asia-Pacific Mobile Marketing Budget Expected to Get Big Boost A survey finds that one-third of marketers' budgets are expected to rise by 75 percent. The rise is largely due to mobile brands looking to capitalize on what has become an increasingly preferred channel choice for consumers. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
Entrepreneur
December 2003
Kim T. Gordon |
No Regrets Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004. |
CRM
September 2012
Leonard Klie |
Reaching New Heights in Customer Service Altitude's advanced contact center solution helps Al-Jomaih lead the market. |
InternetNews
August 4, 2004
Roy Mark |
FCC Bans Wireless Spam The rules prohibit marketers from sending unsolicited messages to wireless phones and other devices without the express consent of a consumer. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
InternetNews
July 5, 2005
Susan Kuchinskas |
Live 8 Breaks Records for Interactive Tech Rock stars' messaging efforts harness the power of SMS to lobby world leaders. |
CRM
July 25, 2014
David Anderson |
Win Over Consumers with Intelligent, Targeted Marketing Choose the latest technology over hit-or-miss efforts. |
