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The Motley Fool
June 29, 2009
Tim Beyers |
Microsoft Tired of Fishing, Cuts Bait Online ad agency Razorfish could fetch $700 million in a deal.   |
InternetNews
August 7, 2008
Kenneth Corbin |
Google Unit Sale Sidesteps Controversy Advertising giant Publicis Groupe said today that it would acquire Google's Performics search-engine marketing division as it looks to beef up its digital operations. |
InternetNews
July 6, 2007
David Needle |
Microsoft's aQuantive Buy Moving Forward Microsoft's $6 billion purchase of online ad company aQuantive is moving closer to completion, having just cleared an antitrust regulatory hurdle. |
InternetNews
December 19, 2007
Stuart J. Johnston |
Microsoft, Viacom in $500 Million Ad Deal Microsoft and cable giant Viacom announced Wednesday they've inked a deal to help Microsoft expand its online advertising presence. |
BusinessWeek
December 12, 2005
Nandini Lakshman |
The Buying Of The Indian Ad Industry Global giants own the local ad companies in India and are prowling for PR and marketing firms. |
InternetNews
July 26, 2007
Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
The Motley Fool
December 5, 2006
Tim Beyers |
Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
Fast Company
December 1, 2007
Linda Tischler |
A Mad Man Gets His Head Together Maurice Levy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
The Motley Fool
September 15, 2006
Tim Beyers |
TiVo's Triplets Another ad deal sheds light on the future of the DVR maker. Investors, take note. |
InternetNews
December 31, 2007
Stuart J. Johnston |
A Kinder, Smoother 2008 For Microsoft? After a turbulent 2007, Microsoft may be poised to usher in a smoother year as Windows Server 2008 and Vista SP1 ship. |
InternetNews
May 18, 2007
Nicholas Carlson |
How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities. |
The Motley Fool
May 22, 2007
Mac Greer |
Fool Video Take: Microsoft Deals With Google Stock analysts discuss whether Microsoft's latest buy was a good deal or an act of desperation. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
The Motley Fool
August 10, 2005
Tom Taulli |
aQuantive Clicks With Advertisers A great quarter spotlights the company's prime position in online advertising. Investors, take note. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
The Motley Fool
August 10, 2007
Tim Beyers |
Adieu, aQuantive Online advertising, digital content, and website company aQuantive is bought by Microsoft for $6.6 billion. Investors may be sorry to see it leave the pubic market; however, it is certain to bring a boost to the Microsoft family. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
March 19, 2009
Michelle Megna |
Google-WPP Alliance Funds Ad Research The two titans team up to bestow millions in grant money aimed at figuring out how to maximize ad performance in the digital world. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
The Motley Fool
November 30, 2006
Tim Beyers |
Who Will Cash In on Virtual Ads? With EA officially measuring ad inventory and Second Life sporting an economy large enough to attract the Internal Revenue Service, the virtual has never been more real for digital marketers. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Search Engine Watch
March 13, 2007
Kevin Newcomb |
Search Share Slipping, But Still Strong A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
The Motley Fool
August 7, 2006
Tom Taulli |
The aQuantive Dream: Global Digital Agency aQuantive is a new-age digital advertising agency with significant growth on the way. With a rising stock price and $307.6 million in the bank, the company has the firepower to make its ambition a reality. |
The Motley Fool
November 28, 2005
Tim Beyers |
Everybody (Still) Loves Google TiVo cuddles up with advertisers and confesses its love for Google. What a surprise. Still, it's interesting to see that Madison Avenue is waking up to the idea that ad delivery -- especially TV ad delivery -- has changed forever, and that the filter of choice has become the TiVo box. |
Fast Company
November 2010
Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
