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InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
InternetNews July 6, 2007 David Needle	Microsoft's aQuantive Buy Moving Forward Microsoft's $6 billion purchase of online ad company aQuantive is moving closer to completion, having just cleared an antitrust regulatory hurdle.
InternetNews May 18, 2007 Clint Boulton	Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
InternetNews December 31, 2007 Stuart J. Johnston	A Kinder, Smoother 2008 For Microsoft? After a turbulent 2007, Microsoft may be poised to usher in a smoother year as Windows Server 2008 and Vista SP1 ship.
InternetNews December 12, 2007 Kenneth Corbin	New MTV Unit Seeks More Online Ad Dollars Viacom's property looks to consolidate digital advertising campaigns across its sprawling global properties.
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews April 7, 2008 Kenneth Corbin	NAVTEQ Taps Operative For Ad Management NAVTEQ, the Chicago-based digital mapping company, plans to announce today that it has inked a deal with Operative to manage its mobile and Internet inventory advertising systems.
The Motley Fool April 23, 2004 Steven Mallas	Viacom Rakes in Ad Sales Viacom reports a great quarter, driven by strong advertising sales.
The Motley Fool August 11, 2006 Ryan Fuhrmann	Viacom Revives Free from CBS, the media conglomerate is drawing investors' attention.
InternetNews August 10, 2009	Microsoft Unloads Razorfish Ad Agency to Publicis Microsoft has agreed to sell the digital advertising agency Razorfish to Publicis Groupe, the French firm that ranks as one of the world's largest ad agency holding companies, for approximately $530 million.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
The Motley Fool July 22, 2004 Tim Beyers	Viacom's Dazzling Performance Couch potatoes watch more ads as the firm grows its cash pile. It's too early to tell if Viacom shares really are a bargain, but cash flow could continue to improve after Blockbuster is finally spun off this fall.
The Motley Fool May 31, 2006 Tom Taulli	$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
CRM February 21, 2012	SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry.
InternetNews October 14, 2005 Clint Boulton	MTV to Stream IFILM Into Its Broad Network The Viacom unit pads its array of Web-centric assets by purchasing the streaming video provider.
InternetNews February 25, 2008 Kenneth Corbin	Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification.
InternetNews September 5, 2007 Nicholas Carlson	Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing.
InternetNews November 9, 2007 Kenneth Corbin	Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth.
The Motley Fool June 28, 2005 Rick Aristotle Munarriz	Viacom's Game Face MTV and Midway hook up to marry music with the latest wave of video games. As video games continue to evolve, developers have a greater ability to adapt in-game advertising to make it current. Despite its depressed shares, Viacom is about to plug into yet another promising outlet.
InternetNews October 24, 2007 Stuart J. Johnston	Microsoft Buys Facebook Stake What does $240 million buy these days? For Microsoft, a tiny 1.6 percent stake in social networking phenomenon Facebook - oh, and an exclusive worldwide advertising deal.
The Motley Fool March 14, 2007 Tim Beyers	Fool on the Street: Viacom Commands Content Who rules the realm if content is the king of all media? No wonder the broadcaster sued Google and YouTube Tuesday for $1 billion. Content is Viacom's entire business.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
InternetNews April 18, 2007	Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama.
The Motley Fool December 4, 2008 Rick Aristotle Munarriz	Throw This Stock Away Viacom may be a force in free on-demand video streaming, but once the playing field has been completely leveled, there will be too much content chasing too few eyeballs.
BusinessWeek April 19, 2004 Tom Lowry	Juice For Viacom's Laggard Shares? Several analysts say the signals point to a strong first quarter for the media giant -- especially if the ad recovery continues
BusinessWeek April 19, 2004 Lowry & Grover	Viacom: Too Addicted To Ads? They're highly volatile as an income source, and that makes investors nervous
The Motley Fool July 15, 2004 Alyce Lomax	Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
InternetNews February 13, 2007 Nicholas Carlson	Viacom to Lay Off 250 at MTV Networks Viacom's MTV Networks will lay off 250 employees this week as the entertainment property reallocates resources toward interactive properties and new networks.
InternetNews May 18, 2007 Nicholas Carlson	How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
InternetNews February 20, 2007 Nicholas Carlson	Viacom Partners with Joost Viacom and Joost, a new Internet television service started by the founders of Kazaa and Skype, today announced that Viacom will contribute free content from its MTV Networks, BET Networks and Paramount Pictures division to the Joost platform.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
InternetNews March 4, 2008 David Needle	Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.
The Motley Fool February 29, 2008 Anders Bylund	Viacom Rocks Out, Robot-Style Entertainment production powerhouse Viacom cites the writers strike as one of the three major reasons behind its fine performance in the fourth quarter.
InternetNews January 6, 2004 Zachary Rodgers	Interactive's New Year, Part 2 More luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring.
The Motley Fool August 10, 2005 Tom Taulli	aQuantive Clicks With Advertisers A great quarter spotlights the company's prime position in online advertising. Investors, take note.
The Motley Fool August 24, 2005 Rick Aristotle Munarriz	Sumner Loving for Yahoo! Sumner Redstone's media empire makes a deal with Yahoo! to cash in on its audience. It's a great move for both companies -- Yahoo! will be claiming some juicy online real estate on which to plaster its virtual billboards, and Viacom walks away with some welcome greenery.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
The Motley Fool March 28, 2007 Steven Mallas	Viacom Revisited: Buying Its Way to Success Viacom had an interesting year as a stand-alone entity. The big risk going forward is that management suddenly loses its ability to keep on top of cultural trends -- its brands must never lose their edgy appeal. Investors, take note.
InternetNews August 11, 2006 Nicholas Carlson	Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide?
Search Engine Watch June 9, 2008 David Szetela	Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.
PC Magazine November 14, 2007 John C. Dvorak	In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.
InternetNews October 5, 2007 Nicholas Carlson	Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.