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InternetNews May 18, 2007 Clint Boulton	Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground.
InternetNews September 27, 2007 Nicholas Carlson	Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews June 15, 2007 Nicholas Carlson	FTC to Investigate Microsoft, Yahoo Ad Buys The FTC is conducting a review of Microsoft's $6 billion bid for aQuantive.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews April 13, 2007 Andy Patrizio	Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
The Motley Fool March 6, 2008 Rick Aristotle Munarriz	Google's Continental Breakfast This DoubleClick ad is taking 11 months to load.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
InternetNews July 19, 2007 Roy Mark	Long Inquiry Road Ahead For Google-DoubleClick A U.S. House subcommittee plans an additional inquiry into the proposed $3.1 billion merger between Google and DoubleClick.
InternetNews May 29, 2007 Roy Mark	Google-DoubleClick Merger Up For FTC Review The Federal Trade Commission plans to investigate any antitrust implications of Google's proposed $3.1 billion acquisition of online advertising firm DoubleClick.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
InternetNews November 13, 2007 Kenneth Corbin	EC: Extra Look at Google/DoubleClick The European Commission today announced that its review of Google's proposed $3.1 billion purchase of online advertising company DoubleClick is being moved into a more rigorous "phase two" examination.
InternetNews May 1, 2007 Lisa Nadile	Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company.
InternetNews March 11, 2008 Kenneth Corbin	EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick.
InternetNews March 11, 2008	EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick.
The Motley Fool May 30, 2007 Rick Aristotle Munarriz	Double Take at DoubleClick The FTC is taking a closer look at Google's latest catch. Fear the cure, investors.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
InternetNews July 19, 2007 Clint Boulton	Google's Profit Spikes But Misses Estimates Google posts a fine quarter for a seasonally weak period but are layoffs looming? Investors, take note.
InternetNews December 20, 2007	FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick.
InternetNews December 28, 2007 Stuart J. Johnston	Leaked Microsoft Docs: DoubleClick Deal Monopolistic Microsoft's arguments against the Google and Double Click deal didn't deter the FTC from giving its approval, but will it be different with the EC?
InternetNews October 9, 2007 Stuart J. Johnston	How to Make Billions in Advertising Microsoft aims high to transform itself into an advertising magnate.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
InternetNews November 6, 2006 Nicholas Carlson	Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer.
InternetNews March 6, 2008	EU Set to Clear Google-DoubleClick Merger: Sources Google is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
InternetNews August 11, 2006 Nicholas Carlson	Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide?
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
The Motley Fool July 14, 2005 Rick Aristotle Munarriz	Farewell to DoubleClick One online advertiser pioneer moves on, but investors should see that others are left to take its place.
The Motley Fool February 17, 2005 Tom Taulli	aQuantive Gets M&A Magic The surge in online advertising, which is boosting the performance of companies like Google, is certainly benefiting aQuantive. With its stock price starting to move, aQuantive may be ready to get even more deals done.
InternetNews January 31, 2006 Susan Kuchinskas	Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.
InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
InternetNews December 20, 2007 Kenneth Corbin	FTC Approves Google/DoubleClick Merger The Federal Trade Commission approved Google's acquisition of DoubleClick today.
InternetNews October 2, 2007 Nicholas Carlson	Germans Suspicious of 'GoogleClick' German official raises privacy concerns over Google-DoubleClick merger.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
The Motley Fool May 21, 2008 Anders Bylund	Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market.
InternetNews March 3, 2006 Ed Sutherland	Google Reassures Investors of 'Deep Pipeline' Internet giant Google met financial analysts Thursday, providing insight and assuring the group of a "very deep pipeline of monetized new products," according to its chief financial officer.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
InternetNews May 24, 2007 Nicholas Carlson	The Business Behind The Google/FeedBurner Buzz Google is reportedly close to a deal to purchase FeedBurner, a Chicago-based analytics and advertising firm which helps publishers monetize their RSS and XML feeds.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
InternetNews April 17, 2007 David Needle	Google CEO Downplays DoubleClick Buy CEO Eric Schmidt says antitrust concerns over the company's DoubleClick bid are wrong.
PC Magazine May 9, 2007 Lance Ulanoff	Is Google a Monopoly? The search-engine company dominates in at least one field, and it's doing it the old-fashioned way -- by earning it.
The Motley Fool May 6, 2005 Tom Taulli	One Plus One Equals aQuantive Synergy is a dirty word on Wall Street. But it's working for online marketer aQuantive.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.