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Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.   |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
The Motley Fool
August 26, 2005
S.J. Caplan |
Camera-Ready Results for WPP Bellwether London-based advertising agency WPP Group's first-half net profit soars. Investors, take note. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
May 17, 2007
Nicholas Carlson |
WPP Makes an Online Ad Bet WPP grabs 24/7 Real Media for $649 million to join the online advertising space. |
The Motley Fool
February 25, 2005
Bill Mann |
A Bold Comeback for WPP We told subscribers about this company back when advertising was grim. Look at it now! |
The Motley Fool
September 14, 2004
Tom Taulli |
WPP's Mega Ad Buy In the land of the advertising giants, Havas is a small player, which may mean it is the next company to be buyout bait. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
Entrepreneur
January 2004
Catherine Seda |
Sweet Reward Web awards give your site a huge boost. |
Wired
April 2002
Eric Garland |
Can This Man Save Advertising? Layoffs by the thousands. Losses in tens of millions. After a year that pushed the ad world to the brink, WPP's Martin Sorrell has a plan to seize the upside of the downturn... |
InternetNews
December 30, 2003
Janis Mara |
Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
The Motley Fool
December 5, 2006
Tim Beyers |
Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
InternetNews
August 10, 2009 |
Microsoft Unloads Razorfish Ad Agency to Publicis Microsoft has agreed to sell the digital advertising agency Razorfish to Publicis Groupe, the French firm that ranks as one of the world's largest ad agency holding companies, for approximately $530 million. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
August 4, 2006
Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
CIO
April 15, 2004
Richard Pastore |
Award Rewards - From the Editor IT awards are in fact one of the most effective tools in a CIO's repertoire for running the IT organization like a business. |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
Search Engine Watch
June 4, 2008
Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. |
The Motley Fool
September 15, 2006
Tim Beyers |
TiVo's Triplets Another ad deal sheds light on the future of the DVR maker. Investors, take note. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
InternetNews
February 26, 2009
Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up. |
Search Engine Watch
October 27, 2004
Grant Crowell |
Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? |
The Motley Fool
March 1, 2004
W.D. Crotty |
Ad Market Brightens British advertising giant WPP sees growth in ad spending. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
CIO
February 15, 2004
Lafe Low |
The 12th Annual CIO Enterprise Value Awards As always, competition was stiff for our winners. But this year we've added a twist-industry categories allowing companies to compete with business peers for this prestigious award-as well as a special new honor. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
BusinessWeek
December 12, 2005
Nandini Lakshman |
The Buying Of The Indian Ad Industry Global giants own the local ad companies in India and are prowling for PR and marketing firms. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
National Defense
May 2011 |
AFEI Announces Annual Award Winners These awards recognize significant contributions and achievements of both individuals and organizations in advancing the state of policy and practice of enterprise architecture as an enabler of information advantage for the Defense Department. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
Information Today
August 4, 2015 |
The Open Data Institute's Open Data Award Finalists Winners were chosen in five categories. |
Bank Systems & Technology
November 30, 2003
Cynthia Ramsaran |
BankOne Awards Top IT Suppliers Bank debuts award ceremony to honor solution providers for outstanding performance. |
InternetNews
May 1, 2007
Lisa Nadile |
Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
