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InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.   |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
HBS Working Knowledge
August 22, 2012
Michael Blanding |
Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies. |
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
BusinessWeek
November 24, 2010
Felix Gillette |
Don Draper's Revenge Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms |
Fast Company
November 2010
Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
InternetNews
July 26, 2007
Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
InternetNews
July 2, 2009
Christopher Saunders |
Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
The Motley Fool
March 29, 2007
Emil Lee |
IPG Puts Its Best Foot Forward The advertising and marketing agency has momentum, a strong stable of brands, and a very healthy balance sheet. All in all, it's got a pretty good shot at getting back on track. Investors, take note. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch
July 8, 2004
Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Pharmaceutical Executive
July 30, 2007 |
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. |
InternetNews
September 15, 2009 |
Nokia's Latest Buy: Mobile Geotargeted Ad Firm Nokia acquires location-based wireless ad firm in ongoing expansion beyond its core business. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
Pharmaceutical Executive
July 3, 2007 |
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. |
InternetNews
November 23, 2009 |
Google Snaps Up Display Ad Tech Firm Teracent Latest acquisition aims to bring machine learning to Google's growing display business. |
The Motley Fool
February 25, 2005
Bill Mann |
A Bold Comeback for WPP We told subscribers about this company back when advertising was grim. Look at it now! |
Fast Company
October 2005
Danielle Sacks |
Is Mad. Ave. Ready To Go Naked? These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box? |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
