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InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers.   |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
InternetNews
February 11, 2004
Janis Mara |
UK Interactive Ad Growth Overtakes All Other Media UK online advertising has outdone movie theater ads and is gaining on radio, a study says. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
InternetNews
October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
InternetNews
November 24, 2008
Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
InternetNews
March 9, 2004
Janis Mara |
Interactive Leads 2003 Ad Recovery, Report Says Advertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
The Motley Fool
May 31, 2006
Tim Beyers |
Google Still King of the World As great as Google is and may still be, the evidence doesn't support the king-of-the-online-world valuation that the stock sports today. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews
December 30, 2003
Janis Mara |
Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
InternetNews
June 2, 2009
Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
InternetNews
September 19, 2007
Nicholas Carlson |
Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews
November 4, 2005
Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
July 2, 2009
Christopher Saunders |
Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
November 2, 2006
Nicholas Carlson |
Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump. |
The Motley Fool
November 24, 2008
Tim Beyers |
How Bad Will It Get, Google? Online advertising won't be immune to the downturn. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
InternetNews
May 13, 2009
Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
InternetNews
November 6, 2006
Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
InternetNews
February 15, 2008
Kenneth Corbin |
Newspaper Giants' Group Hug For Online Ads With circulations falling and ad dollars migrating online, newspaper companies team to compete with the Web portals. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
August 4, 2006
Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
