Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

The Motley Fool April 5, 2006 Alyce Lomax	NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better.
The Motley Fool April 24, 2006 Alyce Lomax	ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads.
The Motley Fool June 13, 2005 Alyce Lomax	P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool June 25, 2007 Anders Bylund	"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
The Motley Fool January 18, 2007 Steven Mallas	Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike.
InternetNews September 24, 2007 Nicholas Carlson	Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats.
The Motley Fool August 7, 2006 Alyce Lomax	Challenges Ahead for CBS As its industry changes, CBS struggles with flat ad revenues. Companies like CBS are more intriguing as examples of the shifting industry landscape than as compelling long-term investments, despite their dividend payments and other fiscal perks.
The Motley Fool September 24, 2010 Travis Hoium	This Company Won Television's Big Week CBS dominates the first week of the fall season.
The Motley Fool February 27, 2006 Alyce Lomax	KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note.
PC Magazine November 14, 2007 John C. Dvorak	In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.
BusinessWeek November 26, 2007 Jon Fine	Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online.
InternetNews April 27, 2007 Nicholas Carlson	Joost Signs Big Ad Hands Web video start-up Joost is doing its best to bring TV to the Internet. And now Joost has commercial support for its upcoming video-streaming service.
The Motley Fool March 28, 2006 Alyce Lomax	Time Warner's Rerun-O-Rama A rumored "hits" channel from Time Warner seems like yesterday's brainchild.
InternetNews April 11, 2008 Mike Elgan	Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming.
Bank Technology News December 2009 John Adams	Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years.
Fast Company Neal Ungerleider	Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform.
The Motley Fool January 10, 2006 Steven Mallas	News Corp.'s New VOD Model News Corp. wants to sell network and cable content before it airs on free TV. A stroke of genius? For now, shareholders of media conglomerates will have to be patient.
The Motley Fool October 13, 2005 Alyce Lomax	And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers?
The Motley Fool September 5, 2006 Alyce Lomax	A Big Eye on TiVo TiVo may soon bring time shifting to a whole new level, judging by its deal with CBS. Investors who have been watching TiVo know that this is just the latest in some pretty impressive agreements it has been racking up.
InternetNews October 5, 2007 Nicholas Carlson	Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
InternetNews November 19, 2007 Kenneth Corbin	AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.
The Motley Fool January 19, 2007 Steven Mallas	CBS Digs DVDs Investors are still waiting to see whether CBS will benefit from its recent split with Viacom.
The Motley Fool July 18, 2006 Alyce Lomax	CBS Eggs Us On CBS plans to try what sounds like one odd ad campaign by advertising its fall lineup on eggs. What does it mean to investors?
The Motley Fool April 6, 2005 Rick Aristotle Munarriz	Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service.
The Motley Fool January 25, 2007 Steven Mallas	Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified.
The Motley Fool February 5, 2004 Alyce Lomax	TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry.
The Motley Fool November 4, 2004 Steven Mallas	Fox's Earnings Trot The media company's first-quarter earnings scoot along.
The Motley Fool June 14, 2011 Anders Bylund	Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better.
The Motley Fool June 16, 2004 Brian Gorman	NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show.
The Motley Fool April 17, 2007 Steven Mallas	Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see.
The Motley Fool September 22, 2006 Alyce Lomax	Fool on the Street: CBS For the last several months, investors have been rather sweet on CBS stock. What's the outlook for the company? CBS President and CEO Les Moonves took on questions earlier this week at a Goldman Sachs conference.
BusinessWeek January 12, 2004	Advertising: The Sizzle Will Be a Harder Sell Overall spending will rise, thanks to events such as the Olympics and the elections. Marketers may shy away from pricey network TV ads in favor of cable and the Net.
The Motley Fool June 15, 2006 Chuck Saletta	Dueling Fools: Google Bear Rebuttal Competition will only get fiercer as Google's primary market grows. Google's shareholders could be in for years of pain as competition stiffens.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
InternetNews March 4, 2008 David Needle	Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.
The Motley Fool November 8, 2005 Seth Jayson	See the Dinosaurs on Demand Headlines may bill it as a step forward, but the on-demand deal from CBS and NBC just proves how old-fashioned the media industry is.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
The Motley Fool July 18, 2005 Alyce Lomax	TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best.
The Motley Fool June 1, 2005 Rick Aristotle Munarriz	Easy As ABC Disney's flagship network scores big with sponsors for the upcoming TV season.
The Motley Fool November 30, 2005 Steven Mallas	ABC Prolonging the Magic The Disney unit continues to do well in the ratings. Will it last? Investors must remain patient here. This is what long-term investing is all about.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
InternetNews November 24, 2009	Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
The Motley Fool January 25, 2006 W.D. Crotty	TV's Wedding Announcement UPN and the WB will put their best programs forward in a combined network come fall. But ultimately, the big winner could be CBS. Investors, take note.
The Motley Fool September 29, 2005 Steven Mallas	Disney Is No Ratings Mouse Disney's ABC network is doing just fine, thank you, in the ratings. Shareholders should take a positive attitude and a long-term perspective for the stock.
The Motley Fool April 3, 2007 Rick Aristotle Munarriz	Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note.