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The Motley Fool February 1, 2008 Alyce Lomax	Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
InternetNews December 20, 2007	FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews March 18, 2008	Google Digs In For Economic Slide Advertising deals in place, Google is ready to ride out economic downturn.
The Motley Fool January 14, 2009 Rick Aristotle Munarriz	Google in 2012 How will the search giant look three years from now?
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
The Motley Fool April 3, 2007 Rick Aristotle Munarriz	Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note.
The Motley Fool January 9, 2008 Anders Bylund	Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market.
InternetNews August 2, 2006 Nicholas Carlson	Google's AdWords Headed For The Air Google announced a partnership with XM Satellite Radio today, saying it would sell radio ads for the network's talk shows over its dMarc platform, an automated system that allows advertisers to place, schedule and track radio advertising.
The Motley Fool May 21, 2008 Anders Bylund	Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews April 13, 2007 Andy Patrizio	Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
InternetNews August 11, 2005 Catherine Pickavet	Google Resellers Target Chinese SMBs Amid rising competition in a red-hot market, the search giant adds to its partner network. China Enterprise, China Source and Hotsales will provide sales and support for Google AdWords ads in China.
InternetNews March 7, 2007 Nicholas Carlson	Friendster Google Searches For Profitability Social network Friendster today announced a multi-year deal that makes Google the exclusive provider of search and advertising for the one-time market leader.
Fast Company March 1, 2007	Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides.
The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Google Sends a Clear Message Google strikes a radio ad deal with Clear Channel. Investors, everyone wins here.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
InternetNews September 8, 2008 Sean Michael Kerner	Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
The Motley Fool September 1, 2004 David Meier	Google: Ultimate Demand Generator Is Google a portal or a sales channel?
InternetNews November 6, 2006 Nicholas Carlson	Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
InternetNews August 17, 2007 Nicholas Carlson	Google Gets Family Guy Creator Google today announced a deal with Media Rights Capital to distribute original digital content across Web sites in the AdSense content network.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
InternetNews January 31, 2006 Susan Kuchinskas	Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
InternetNews April 28, 2006 Nicholas Carlson	Free 3-D For Google Earth You can build your dream home for free. Render a 3-D version of it and place it on Google Earth using Google SketchUp.
InternetNews September 19, 2007 Nicholas Carlson	Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities.
The Motley Fool April 17, 2008 Anders Bylund	Foolish Forecast: Nobody Gets in Google's Way In advance of earnings, let's take a look at how Google compares to some of its peers and competitors.
The Motley Fool October 19, 2007 Alyce Lomax	An $800 Google? With a third-quarter net income increase of 46% Google once again exceeds all estimates.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
InternetNews September 27, 2007 Nicholas Carlson	Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.