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CRM
January 2010
Jessica Tsai |
Here, There, and Everywhere Knowing where consumers are can reveal a lot about who they are.   |
Inc.
October 2008
Nitasha Tiku |
We See You If you want to know where your customers are right now, there's no need to ask. With GPS cell phones, Internet protocol addresses, Wi-Fi hot spots, and cell tower triangulation, there's plenty of information to go on. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Inc.
May 2006
David H. Freedman |
I'll Be Watching You New software makes it possible to monitor employees and clients. It's not as creepy as it sounds. |
BusinessWeek
December 4, 2006
Edwards & Ihlwan |
Upward Mobility Ultrafast networks and whizzy features are about to turn your cell phone into - well, your right arm. |
Wired
January 19, 2009
Mathew Honan |
I Am Here: One Man's Experiment With the Location-Aware Lifestyle The next round of location tools will be even more pervasive, pushy, and predictive. |
PC Magazine
April 22, 2011
Lance Ulanoff |
Location Is Not a Four Letter Word Apple and Google are tracking your location and saving the data. So what? Who cares? |
InternetNews
February 5, 2009
Kenneth Corbin |
Google Latitude and That Creepy Feeling Google's new location-aware app debuts with privacy at the forefront. |
Popular Mechanics
January 2009
Brian Krebs |
When Hackers Attack: Practicing Cybersecurity at Home If your data isn't located on any one machine, it can never be lost or corrupted. But when your personal data isn't on your personal computer, it's out of your control. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
CRM
October 2013
Leonard Klie |
Should Retailers Target Mobile Devices? Tracking consumers in stores and online brings privacy issues back into the spotlight. |
InternetNews
December 28, 2007
Susan Kuchinskas |
Is Privacy Where It's At? Location-based mobile services promise convenience and fun - as long as you can turn them off. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
BusinessWeek
January 14, 2010
Peter Burrows |
Apple vs. Google How the battle between Silicon Valley's superstars will shape the future of mobile computing. |
PC Magazine
December 1, 2009 |
The Top 100 Free Apps For Your Phone Get the best free apps for your iPhone, BlackBerry, Android or almost any other phone with our hand-picked list. |
The Motley Fool
August 4, 2010
Gregory T. Huang |
Apple Drops Skyhook Wireless Technology From iPhone Skyhook is still confident about the technology it can provide to wireless carriers. |
BusinessWeek
November 26, 2007
Arik Hesseldahl |
The Paperless Map Is the Killer App Forget media downloads. Cell customers really want GPS and navigation features. |
The Motley Fool
December 10, 2008
Tim Beyers |
Should You Prepare for iSpam? Here come the ads. Google announces a new AdWords system, with which advertisers can instantly push pitches originally meant for PCs onto iPhones and Android-enabled handsets such as the popular G1. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
InternetNews
April 28, 2011
Stuart J. Johnston |
Apple Denies Tracking Users - Plans 'Bug Fix' Apple says it's only trying to make users' wireless experiences faster and more useful. |
PC World
February 11, 2008
Glenn Fleishman |
More Options With Tomorrow's Cell Phones Install the software and services you want to enjoy cameras, portable game consoles, and more with access to wireless networks. |
Inc.
October 2008
Nitasha Tiku |
Getting Into Position No matter where your customers are, these services will help you use their locations to your advantage. |
BusinessWeek
January 20, 2010
Peter Burrows |
Why Apple May Dump Google Dropping the top search engine as the default on the iPhone would cut Google off from valuable data about smartphone users. |
Search Engine Watch
November 13, 2009
Gregg Stewart |
The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. |
BusinessWeek
March 25, 2009
Reena Jana & Peter Burrows |
The Apps Battle Heats Up Research in Motion will soon launch an online store to rival Apple's, with Nokia and Microsoft to follow |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
InternetNews
January 8, 2010
Kenneth Corbin |
Google Rolls Out Location-Based Search Search giant makes good on its promise to allow users to search on their mobile devices using their location as the query. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
Inc.
December 1, 2009
Nitasha Tiku |
How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
BusinessWeek
August 13, 2007
Olga Kharif |
Tearing Down The Wireless Fortress Google's breakthrough at the FCC is just the latest threat to the telcos' mobile dominance. |
PC Magazine
December 14, 2009
Rik Fairlie |
Best of the Decade We salute the most important, revolutionary products, services, and technologies of the last 10 years, as well as the most influential people of the decade. |
PC World
February 27, 2008
Dan Tynan |
Coming From Asia: The Next Cool Cell Phones GPS, electronic compasses, and new software will soon let our phones show us around town. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
PC World
August 20, 2007
Steve Bass |
The Web's Best Mapping Sites At the top map services, driving directions are just the beginning. |
InternetNews
November 28, 2007 |
Google Tries Mobile Phone Geolocation Without GPS Internet search leader Google said Wednesday it is introducing a new mapping system that uses cell phone towers to let mobile phone users locate nearby services without typing in addresses. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews
September 15, 2009 |
Nokia's Latest Buy: Mobile Geotargeted Ad Firm Nokia acquires location-based wireless ad firm in ongoing expansion beyond its core business. |
BusinessWeek
September 10, 2007
Jennifer L. Schenker |
Nokia Aims Way Beyond Handsets Nokia will offer multiplayer games, maps, new ways to swap music and photos, and more. |
BusinessWeek
April 9, 2007
Rob Hof |
Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back |
Fast Company
June 2006
Lucas Conley |
Map Quest Location, location, location: The Web cognoscenti are mashing up data with maps to create a new way to communicate. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
Search Engine Watch
September 14, 2009
Ron Jones |
Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
The Motley Fool
October 13, 2006
Anders Bylund |
Google Maps in the Palm of Your Hand Google released a version of Google Maps Mobile for devices like the Palm Treo line of smartphones. A lot of people think Google is valued too richly for its online-ad revenue base, and rightly so. But you'll see that name in many, many offline properties within the next couple of years. |
