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On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools.   |
Search Engine Watch
November 5, 2010
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Top 10 Local Search Insights for the Moment The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10 recent developments in local you need to be aware of. |
Search Engine Watch
October 25, 2010
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Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. |
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August 5, 2010
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5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
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5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
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September 9, 2009 |
Facebook's on the Mobile Move Facebook is aggressively looking to extend its wireless reach. |
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May 1, 2009
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Should Local Marketers Get Twitterpated? The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. |
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The Top Six Digital Trends for 2013 These exciting developments could be crucial to your business. |
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March 9, 2009
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Local Search 101, Part 2 If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. |
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June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
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Social, Local, Mobile Transcend Business Searches Consumers increasingly search for local businesses on mobile devices. |
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Digital Initiative Summit: Big Messages, Small Screens, Many Choices How do companies profit from the fact that mobile users are more engaged than ever? Panelists discuss "Monetization in a Mobile World." |
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July 2010
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The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
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Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
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June 10, 2009
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Mobile Users Want Local Content Latest data supports local mobile content as emerging trend while smartphone sales show no sign of slowing down. |
Search Engine Watch
September 4, 2009
Michael Boland |
Location-Based Services: Discovering Old and New Paths Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? |
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Google Maps Local Search Game Google Maps enables users in the United States and Canada to find location information, navigate maps and get directions to neighborhood businesses. |
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January 2010
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October 30, 2009
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Local and Social: It's all Coming Together Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search? |
The Motley Fool
January 22, 2010
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BlackBerry's Biggest Problem If you're Research In Motion, you want developers of up-and-coming social apps like Foursquare to create code for your platform right away. You don't want to be in line behind Apple's iPhone and Google's Android. |
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Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
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Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
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December 22, 2010
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12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
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June 3, 2009
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iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
The Motley Fool
December 30, 2009
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The Best Stocks for 2010: Google The search giant is becoming a mobile market monster. |
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February 25, 2011
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War of the Web Giants Some people believe that what Google did to Microsoft years ago is exactly what Facebook might be doing to Google right now. |
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August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
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Marketing to Communities Why old-school advertising delivers the wrong message |
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October 5, 2011 |
Silverpop Acquires Location-Based Marketing Platform PlacePunch The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy. |
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March 3, 2009
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Google: Cloud Trumps Apps on Mobile Phones True, Google's got Android. But the head of the search giant's mobile developer program says cloud-based services beats phone apps any day. |
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July 8, 2008
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Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
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November 13, 2009
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The Year of Mobile: Closer Than We Think? Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. |
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August 23, 2011
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Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
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Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings. |
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June 12, 2009
Michael Boland |
The Future of the Mobile Web: To App or Not to App? Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. |
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March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
PC Magazine
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Trip Notes Ask.com is integrating tool sets to help you plan a night out or a visit to a new location. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
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August 19, 2010
Allison Marr |
The Social Smorgasbord Leverage consumer networks - but avoid the sin of data gluttony. |
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March 20, 2011
Dean Stephens |
Healthy Local Search The health industry has realized that local search marketing can have great benefits. An overview of health-related tools, directory and review sites, and location-based services. |
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January 23, 2011
Gregg Stewart |
SMB Must-Haves in 2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. |
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July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
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December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
PC Magazine
October 20, 2010
Sascha Segan |
Microsoft Windows Phone 7 OS Yes, it's version 1.0, and it's missing some features and plenty of apps. But Microsoft's Windows Phone 7 operating system is already a player in the mobile space. |
InternetNews
March 16, 2009
Kenneth Corbin |
Facebook Rolls Out Connect Sync Tool for iPhone New feature enables users to sync iPhone apps with Facebook network on the eve of Apple's highly anticipated software update. |
Search Engine Watch
October 16, 2009
Gregg Stewart |
Consumers Head Online for Local Business Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. |
Search Engine Watch
December 23, 2008
Mark Jackson |
Social Media and SEO -- Friends with Benefits? For those of you whose responsibilities - either directly or indirectly - involve organic Web site optimization, here's a look at how you can get SEO benefits out of social networking. |
InternetNews
July 24, 2009 |
Google Latitude Finds its Way to the iPhone Latitude brings location awareness via the Safari browser, not the App Store. |
InternetNews
January 8, 2010
Kenneth Corbin |
Google Rolls Out Location-Based Search Search giant makes good on its promise to allow users to search on their mobile devices using their location as the query. |
