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InternetNews
October 31, 2007
Lyle Deixler |
Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities.   |
Information Today
December 9, 2010
George H. Pike |
FTC's 'Do Not Track' Proposal Elicits Strong Reactions The proposed tool would allow users to prevent web companies from tracking their browsing activities for marketing or other purposes. |
Bank Technology News
August 2010
Michael Sisk |
Online Ads to Spill Their Guts The financial services industry will soon come under regulatory reform for online advertising. |
InternetNews
February 25, 2011 |
W3C Accepts Microsoft's Do Not Track Proposal The move is one more step closer to a standard for ensuring privacy for consumers who don't want to be profiled by advertisers and others online. |
InternetNews
January 13, 2009
Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
Information Today
November 5, 2007 |
Groups Urge FTC to Protect Consumer Privacy Online Nine privacy and consumer groups unveiled a consensus document outlining key consumer rights and protections they want to see implemented in the behavioral online advertising sector. |
Inc.
October 2008
Nitasha Tiku |
We See You If you want to know where your customers are right now, there's no need to ask. With GPS cell phones, Internet protocol addresses, Wi-Fi hot spots, and cell tower triangulation, there's plenty of information to go on. |
InternetNews
November 7, 2006
Roy Mark |
New Online Ad Techniques, Old Challenges Privacy and data security concerns stalking behavioral targeting and other advanced marketing practices. |
InternetNews
July 2, 2009
Christopher Saunders |
Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior. |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews
November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
CRM
January 2011
Juan Martinez |
Marketing Marauders or Consumer Counselors? How companies can use online behavioral advertising to win customer confidence |
CRM
November 1, 2006
Jeffrey Schumacher |
Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media. |
InternetNews
February 13, 2009
Kenneth Corbin |
Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
InternetNews
September 1, 2009 |
Consumer Groups Outline Privacy Law Wish List Privacy advocates pitch policy framework to House leaders drafting bill that could reshape online advertising. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
Search Engine Watch
November 12, 2010
Dan Yomtobian |
Keep the Holiday Gifts in Their Carts With Remarketing Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates for online shoppers. |
Information Today
September 12, 2011 |
W3C Launches Work on 'Do Not Track' Standards for the Web The Tracking Protection Working Group will create standards for "Do Not Track" technology by building consensus among a broad set of stakeholders, including browser vendors, content providers, advertisement networks, search engines, and experts in policy, privacy, and consumer protection. |
InternetNews
July 28, 2010 |
FTC Mulls Browser-Based Block for Online Ads Modeled after the "Do Not Call" registry that keeps telemarketers from pestering consumers at all hours of the day and night, the FTC is looking for an online equivalent to protect Internet users' privacy and sanity. |
InternetNews
July 10, 2009
Kenneth Corbin |
Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content. |
InternetNews
November 5, 2009 |
Google, Ad Networks Tighten Privacy Controls New offerings provide more detailed access and control over online data collection. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
BusinessWeek
February 26, 2009
Stephen Baker |
Mapping a New, Mobile Internet A nascent industry involving the likes of Google and Nokia is pinpointing the movements and behaviors of millions of cell-phone users. |
InternetNews
July 19, 2007
Roy Mark |
Long Inquiry Road Ahead For Google-DoubleClick A U.S. House subcommittee plans an additional inquiry into the proposed $3.1 billion merger between Google and DoubleClick. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
CRM
May 2010
Juan Martinez |
Can Marketers Behave Themselves? As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
InternetNews
June 3, 2009
Kenneth Corbin |
Microsoft, Google Cautiously Endorse Privacy Bill Privacy attorneys for leading Web firms offer support for a limited, general privacy bill as debate in Congress looms. |
InternetNews
December 28, 2007
Susan Kuchinskas |
Is Privacy Where It's At? Location-based mobile services promise convenience and fun - as long as you can turn them off. |
InternetNews
December 1, 2010 |
FTC Pushes 'Do Not Track' List for Web Privacy The Federal Trade Commission calls for Web companies and advertisers to implement a "do-not-track" registry for consumers. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
December 21, 2007
Sean Gallagher |
With Google/DoubleClick Approved, is Privacy Dead? The Google-DoubleClick merger creates a uniquely large single lightning rod for privacy activists to get up in arms over. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
InternetNews
April 11, 2008
Kenneth Corbin |
Groups Spar Over Behavioral Web Ads FTC gets an earful in response to its proposal for self-regulatory behavioral ad targeting. |
CIO
January 27, 2011
Grant Gross |
Do Not Track: Is Government Intervention Necessary? The U.S. Federal Trade Commission made clear it endorses an online do-not-track tool, while Republican lawmakers and tech companies think a congressional mandate is unnecessary. |
PC World
September 2001
Cameron Crouch |
Will Big Brother Track You by Cell Phone? The FCC requires cell phone companies to track you, in order to find you when you call 911 -- but what about your privacy? |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
November 2, 2006
Roy Mark |
Ad Networks Violating Privacy? Two consumer advocacy groups want the Federal Trade Commission to investigate alleged unfair and deceptive practices by Internet advertising networks. |
InternetNews
October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
PC Magazine
August 1, 2009
Chloe Albanesius |
Following Your Web Footsteps Does targeted advertising need to be regulated? |
InternetNews
May 15, 2009
David Needle |
Consumers Left in the Dark on Net Privacy Experts may debate whether there's more than meets the eye in online data collection, but they agree that Internet users need education. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
InternetNews
March 18, 2010 |
FTC Raps Weak Privacy in the Cloud, Social Media FTC officials remain adamant that the current privacy regime isn't working They also remain coy about action they will take following Wednesday's third and final privacy workshop. |
Search Engine Watch
June 3, 2010
Frank Watson |
Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
