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InternetNews
April 28, 2011
Stuart J. Johnston |
Apple Denies Tracking Users - Plans 'Bug Fix' Apple says it's only trying to make users' wireless experiences faster and more useful.   |
PC Magazine
August 16, 2006
Sascha Segan |
Expert View: Monitor Your Kids, via Cell Being able to call your children anywhere -- knowing they can call you, too -- helps parents sleep better at night. |
InternetNews
February 5, 2009
Kenneth Corbin |
Google Latitude and That Creepy Feeling Google's new location-aware app debuts with privacy at the forefront. |
Search Engine Watch
October 24, 2008
Michael Boland |
The Future of Online Ads: Location, Location, Location Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. |
PC Magazine
September 13, 2011
Chloe Albanesius |
Don't Want Google Collecting Your Wi-Fi Data? Opt Out is Coming In the wake of last year's data collection controversy, Google said Tuesday that it will allow users to opt out of having their Wi-Fi location data tracked. |
Wired
January 19, 2009
Mathew Honan |
I Am Here: One Man's Experiment With the Location-Aware Lifestyle The next round of location tools will be even more pervasive, pushy, and predictive. |
Inc.
October 2008
Nitasha Tiku |
We See You If you want to know where your customers are right now, there's no need to ask. With GPS cell phones, Internet protocol addresses, Wi-Fi hot spots, and cell tower triangulation, there's plenty of information to go on. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
PC World
September 2001
Cameron Crouch |
Will Big Brother Track You by Cell Phone? The FCC requires cell phone companies to track you, in order to find you when you call 911 -- but what about your privacy? |
BusinessWeek
February 26, 2009
Stephen Baker |
Mapping a New, Mobile Internet A nascent industry involving the likes of Google and Nokia is pinpointing the movements and behaviors of millions of cell-phone users. |
Search Engine Watch
March 19, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. |
The Motley Fool
April 26, 2011
Anders Bylund |
Apple's Location Scandal: Nothing But Hot Air There are bigger issues to worry about, like the baggage retrieval system they've got at Heathrow. |
Search Engine Watch
September 26, 2008
Michael Boland |
When will ROBO's Time Come? "Research online, buy offline," is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. |
InternetNews
January 8, 2010
Kenneth Corbin |
Google Rolls Out Location-Based Search Search giant makes good on its promise to allow users to search on their mobile devices using their location as the query. |
CRM
January 2010
Jessica Tsai |
Here, There, and Everywhere Knowing where consumers are can reveal a lot about who they are. |
InternetNews
November 28, 2007 |
Google Tries Mobile Phone Geolocation Without GPS Internet search leader Google said Wednesday it is introducing a new mapping system that uses cell phone towers to let mobile phone users locate nearby services without typing in addresses. |
Popular Mechanics
May 2008
Joel Johnson |
Is Your Carrier Tracing You via GPS and 911 Calls? Tech Clinic Information is being recorded any time your mobile phone is on. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
Search Engine Watch
September 17, 2010
Marc Poirier |
Apple iAd -- A Summary for Search Marketers Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. |
InternetNews
March 24, 2006
Tim Scannell |
Skyhook Maps Wi-Fi Whereabouts Skyhook Wireless is putting a global spin on Wi-Fi. The company has released software that uses Wi-Fi to turn notebooks and wireless handheld computers into global positioning systems. |
Search Engine Watch
April 16, 2010
Michael Boland |
iAds and iPads: New Directions in Mobile Advertising (and Search) With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different? |
Entrepreneur
March 2010
Jason Ankeny |
The New Advertising Age Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
December 28, 2007
Susan Kuchinskas |
Is Privacy Where It's At? Location-based mobile services promise convenience and fun - as long as you can turn them off. |
InternetNews
September 20, 2005
Susan Kuchinskas |
Wi-Fi Makes Ad Sense For Google A new WiFi service from Google may give advertisers the ability to direct ads based on the physical location of a mobile device user. Google has been moving into the mobile service provider world through acquisitions and services. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
InternetNews
August 21, 2009 |
Wherever You Are, There's Twitter Twitter is rolling out a new API that will enable users to tag tweets with latitude and longitude information, making it the latest to tap into the craze for location-based services. |
The Motley Fool
June 10, 2010
Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework. |
PC World
December 22, 2006
Michael S. Lasky |
Real-Time Traffic Info Gets You Past Jams Dash Express combines GPS data with traffic reports to find the fastest routes. |
PC Magazine
November 16, 2005
David Cardinal |
Location, Location, Location Make your photos even more interesting by adding information about where you've been. |
The Motley Fool
June 8, 2010
Nathan Alderman |
Apple's Not-So-Secret Weapon Overshadowed by iPhone oohs and aahs, iAds could be no less important. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
PC Magazine
April 18, 2007
Karin Halperin |
The Ethics of GPS Is location-based technology putting privacy at risk? |
InternetNews
September 26, 2005
Susan Kuchinskas |
Mobile Search For Fun Nearby InfoSpace released Mobile Local Search, a group of services aimed at helping people on the go find businesses and entertainment nearby. |
Inc.
May 2006
David H. Freedman |
I'll Be Watching You New software makes it possible to monitor employees and clients. It's not as creepy as it sounds. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
PC World
July 2002
Andrew Brandt |
Wireless Industry Moves to Can the Spam Concern overe a possible consumer backlash prompt trade groups to support limits on location-based ads. |
InternetNews
October 24, 2008
Tim Scannell |
GPS-Based Mobile Ads: Where Does Privacy Fit? Most consumers see location-based wireless advertising as "creepy" - so how do advertisers plan to cope? |
InternetNews
October 5, 2009 |
Google Optimizes AdSense for Mobile Phones Google shows how serious it is about the future of mobile advertising as it introduces AdSense format for smartphones. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Fast Company
Chris Gayomali |
FYI: The New Foursquare App Will Track Your Location Even When Closed Foursquare revealed a splashy overhaul yesterday that transformed the location service into an app that serves up smart suggestions for your next meal. |
