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Search Engine Watch March 10, 2009 Aaron Shear	Accessibility Can Be Profitable More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream.
Search Engine Watch February 24, 2009 Aaron Shear	Spending in a Tough Market Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic.
Search Engine Watch May 2, 2001 Danny Sullivan	Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive...
InternetNews October 11, 2005 Susan Kuchinskas	Search is Key to Online Shopping Most Americans use search for product research, study shows.
Search Engine Watch February 19, 2002 Danny Sullivan	Direct Navigation To Sites Rules, But Search Engines Remain Important A new release from StatMarket has found that web users are more likely to find web sites through direct navigation than a year ago, but this gain hasn't been at the expense of search engine usage...
ONLINE Jan/Feb 2002 Marydee Ojala	Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused...
Search Engine Watch May 21, 2008 Kevin Ryan	Yellow Pages and Search Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. A new spin on the old book might just connect the dots.
Search Engine Watch August 19, 2010 Jason Tabeling	The Growing Importance of Search Networks and Partnerships Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts.
Search Engine Watch September 4, 2000 Danny Sullivan	Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
IEEE Spectrum February 2006 Menczer et al.	Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users.
Search Engine Watch January 20, 2009 Mark Jackson	The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Entrepreneur September 2005 Catherine Seda	The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Search Engine Watch May 10, 2010 John Greer	Managing Your Inventory Isn't Just for Overnight Stock Boys Make sure your customers (and search engines) can find what they're looking for on your website, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking).
Search Engine Watch April 4, 2000	Search Satisfaction And Behavior Results Released Every three months, some users at the major search engines are selected randomly by NPD and asked about their visits. The results are fascinating, but they've not been available to the general public until now. The survey is funded and conducted on behalf of the major search engines, and the results have been used for their own internal purposes....
Search Engine Watch October 2, 2001 Danny Sullivan	Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness...
Search Engine Watch August 5, 2010 Jon Schepke	5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies.
Search Engine Watch March 29, 2005 Eric Ward	Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch January 27, 2009 Aaron Shear	Breaking the Norm with Search One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together.
Search Engine Watch January 24, 2005 Chris Sherman	Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results.
Search Engine Watch May 6, 2009 Eric Enge	Look to Your Other Opportunities Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller, but there's less competition in image search, product search, news search, and other verticals.
Search Engine Watch March 31, 2009 Mark Jackson	3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning.
Entrepreneur May 2007 Janelle Elms	Along for the Ride Find out how search engines can drive visitors to your ebay listings.
Search Engine Watch June 16, 2009 Herndon Hasty	SEO Friendly Site Structure - If You Build it, Will They Come? Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand.
Search Engine Watch September 23, 2008 Aaron Shear	Worried About the Economy? Why Not Try SEO? Often times, a simple rewrite of your URL structure can be enough to move your site into a position to be indexed by the search engines.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch April 28, 2005 Danny Sullivan	Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization.
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
Search Engine Watch January 25, 2011 Jennifer Van Iderstyne	Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
Fast Company David T. Scott	4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads.
InternetNews June 13, 2007 Sean Michael Kerner	Search Friendly = User Friendly Wondering what the search engines like? Think about what searchers like.
Search Engine Watch November 11, 2008 Carrie Hill	Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
Search Engine Watch October 31, 2006 Chris Sherman	Rampant Malpractice Among Health Searchers Although most internet users turn to general-purpose search engines to find health related information, the majority don't bother to check the source and date of the information they find, according to a new study from the Pew Internet Project.
Search Engine Watch December 24, 2010 Adaline Lau	Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country.
Search Engine Watch February 25, 2009 Eric Enge	Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.
Search Engine Watch January 30, 2007 Bryan Eisenberg	Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.
Search Engine Watch August 26, 2008 Aaron Shear	Weapons of Mass Optimization Building an in-house SEO team can be a daunting task, especially for large organizations. With proper planning, the experience becomes more manageable, and success becomes more likely.
Search Engine Watch January 3, 2001 Danny Sullivan	Survey Finds Search Engine Referrals Low New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising...
Search Engine Watch October 16, 2009 Marc Poirier	Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
T.H.E. Journal August 2002 Killmer & Koppel	So Much Information, So Little Time Evaluating web resources with search engines
Search Engine Watch August 28, 2009 Chris Boggs	Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.
Search Engine Watch September 21, 2009 Ron Jones	Mobile Search 101, Part 2 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search.
Search Engine Watch May 10, 2006 Anne Kennedy	Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem?
Search Engine Watch August 24, 2010 Eric Enge	Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time.
Search Engine Watch November 29, 2006 Greg Sterling	Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide.
Inc. October 2003 Ellen Neuborne	Finding the Right Keyword Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart about it.
Search Engine Watch December 21, 2006 Amy Edelstein	Optimizing Video for Search Engines With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines.