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Search Engine Watch
December 30, 2008
Aaron Shear |
Taking a Small Business to the Big Time Through Search Whether you are selling products or services to your customers online, search can drive an incredible amount of traffic to your site.   |
Search Engine Watch
May 19, 2005
Matt Bailey |
Don't Disable Your Site for Handicapped Users Are you designing web sites that are accessible to disabled users? If not, you're overlooking a powerful market segment of millions of searchers and potential buyers -- including 1.3 million legally blind and 10 million visually impaired Americans. |
Entrepreneur
March 2005
Melissa Campanelli |
All Access Is your website accessible to consumers with disabilities? If not, you might be missing out on a valuable audience. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
Search Engine Watch
February 24, 2009
Aaron Shear |
Spending in a Tough Market Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal. |
AFP eWire
October 2, 2006 |
Court Case May Require Charity Websites to Meet ADA Standards A lawsuit brought by the National Federation of the Blind against Target Corp. may set a new legal precedent requiring websites to be accessible to the disabled. |
Search Engine Watch
May 2, 2001
Danny Sullivan |
Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive... |
Search Engine Watch
December 15, 2009
Eric Enge |
Measuring SEO Results Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
IEEE Spectrum
January 2007
Stephen Cass |
Podcast Picks Science-based podcast recommendations: Blind Cool Tech... The Hill Associates Week in Telecom... Spitzer Space Telescope...Center for Internet and Society... |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
InternetNews
June 13, 2007
Sean Michael Kerner |
Search Friendly = User Friendly Wondering what the search engines like? Think about what searchers like. |
Search Engine Watch
March 31, 2009
Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
Inc.
March 2005
Lora Kolodny |
Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising... |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
Inc.
February 2007
John Grossmann |
Welcome! No, Not You American business moves fitfully toward website accessibility for the disabled. |
Search Engine Watch
October 1, 2010
Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. |
Search Engine Watch
January 30, 2007
Bryan Eisenberg |
Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. |
BusinessWeek
September 24, 2009 |
More Applications Than First Imagined Companies like Google and Amazon have released products that can aid the disabled, but have also been mainstreamed. |
The Motley Fool
March 17, 2010
Mac Greer |
Fool Radio: Michael Lewis on "The Blind Side" The author discusses his book. |
Search Engine Watch
July 12, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series. |
Search Engine Watch
October 11, 2007
Kevin Newcomb |
Don't Ignore Accessibility While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that. |
Search Engine Watch
February 25, 2009
Eric Enge |
Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
June 30, 2009
Herndon Hasty |
Share Your Way to Better SEO SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is preferable. |
InternetNews
January 21, 2005
Jim Wagner |
IBM Magnifies Talking Browser Increasing government regulation and aging Baby Boomers spark Big Blue's continued investment in its Home Page Reader, a browser to address the needs of blind, visually impaired or elderly people using the Internet. |
Search Engine Watch
September 21, 2009
Ron Jones |
Mobile Search 101, Part 2 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. |
Search Engine Watch
April 14, 2009
Mark Jackson |
Are You Giving Away Free SEO Advice? It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. |
Entrepreneur
March 2008
Mark Henricks |
More Than Able Need new hires? Tap into the motivated, loyal pool of disabled workers. |
Search Engine Watch
June 2, 2010
Kevin Gibbons |
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements. |
National Defense
July 2011
Lynne R. Harris |
Defense Contracts a Key Source Of Work for the Disabled The AbilityOne program was created to leverage the purchasing power of the federal government to help people who are blind or have other significant disabilities and are unemployed or under-employed. |
Search Engine Watch
August 24, 2010
Eric Enge |
Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. |
Search Engine Watch
January 20, 2009
Mark Jackson |
The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. |
Search Engine Watch
June 30, 2009
Eric Enge |
Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? |
Search Engine Watch
November 17, 2008
Frank Watson |
Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't. |
Search Engine Watch
November 30, 2006
Matt Bailey |
Making Search Accessible to Visually Impaired Users Until recently, the needs of visually impaired users wasn't a top priority for search engines. That's changed, but there are still issues that need to be resolved, according to people with vision challenges. |
Search Engine Watch
October 13, 2009
Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts. |
Search Engine Watch
January 6, 2009
Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
The Motley Fool
February 6, 2007
Dan Caplinger |
Dealing With a Disability You hope it won't happen to you, but if it does, be prepared. Private insurance isn't the only way in which disabled people can obtain the means to support themselves. |
InternetNews
July 8, 2005
Susan Kuchinskas |
Is Google Shutting Out The Blind? The search leader is not currently user-friendly for the blind. MSN and Yahoo have better solutions, though if a user is both blind and deaf, it poses a problem. |
Search Engine Watch
February 11, 2009
Eric Enge |
Getting Buy-In Is A Crucial First Step in Enterprise SEO Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. |
Search Engine Watch
June 30, 2010
Gareth Owen |
What's Next for Search, SEO? The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices. |
Search Engine Watch
February 2, 2010
Herndon Hasty |
Selling Search up the Chain: Money & Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. |
Search Engine Watch
August 3, 2010
Adam Audette |
How To Not Fail At SEO How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success. |
Search Engine Watch
July 1, 2008
Aaron Shear |
Some New SEO Services Not So "Special" Beware: there are some unscrupulous agencies using SEO-based specialties in ways that can sometimes be a threat to your rankings. |
Search Engine Watch
March 28, 2011
Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization. |
Search Engine Watch
October 7, 2008
Mark Jackson |
What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan. |
Search Engine Watch
May 23, 2008
William Flaiz |
How to Take on a Major SEO Client Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need. |
