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Search Engine Watch
November 19, 2009
Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.   |
InternetNews
July 12, 2010 |
Bing Shows Slight Growth in Search Scrum Microsoft's toddling search engine managed to eke out a slight improvement in U.S. search traffic last month, according to Experian Hitwise. |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
Search Engine Watch
August 24, 2010
Eric Enge |
Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. |
InternetNews
November 20, 2007
Kenneth Corbin |
Google's Search Lead Still Growing A new survey finds the search giant gaining market share as rivals Microsoft and Yahoo slip, despite efforts to revamp their offerings. |
InternetNews
June 3, 2010 |
Bing Gains Ground But Google Reigns Supreme A year after its launch, Microsoft's search engine Bing has managed to carve out a modest 3.5 percent foothold in the search market while Google commands nearly 90 percent. |
Search Engine Watch
April 15, 2011
Jeremy Hull |
Geotargeting: A Great Local Search Option Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started. |
Search Engine Watch
April 12, 2010
Bas van den Beld |
How to Gain Traffic Using Twitter, YouTube Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal. |
InternetNews
August 14, 2009 |
Key to Bing Success: Breaking 'Google Habit'? comScore analysis finds 'lighter' searchers most likely to be pried away from reliance on Google for search. |
Search Engine Watch
May 2, 2001
Danny Sullivan |
Avoiding The Search Gap Are you a victim of the search gap? You could be, if you've focused all your efforts on getting people to your web site via search engines rather considering what happens after they arrive... |
The Motley Fool
October 19, 2011
Rick Aristotle Munarriz |
Who Will Jump-Start Yahoo!? Where can Yahoo! go -- or more important, grow -- from here? |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
InternetNews
August 27, 2010 |
Bing, Yahoo Post Modest Gains in Search Share Microsoft and Yahoo managed to eke out small gains in overall search traffic in July but the modest improvement belies bigger issues for both companies. |
The Motley Fool
October 9, 2010
Surojit Chatterjee |
Google Rules Online Search in September But Bing is making headway. |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
October 29, 2009
Melissa Mackey |
Popular PPC Pitfalls, and How to Prevent Them Three of the most common search advertising pitfalls can be avoided. Here's how. |
Search Engine Watch
September 15, 2010
Jeremy Hull |
Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. |
Search Engine Watch
January 30, 2007
Bryan Eisenberg |
Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
Survey Finds Search Engine Referrals Low New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising... |
Search Engine Watch
August 21, 2009
Frank Watson |
Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
The Motley Fool
October 1, 2009
Rick Aristotle Munarriz |
Bing Gets Dinged The honeymoon is over for Microsoft's search engine. Web-analytics company StatCounter is reporting that Bing surrendered market share last month, for the first time since its zesty springtime launch. |
Entrepreneur
September 2005
Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch
May 25, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 2 Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting. |
InternetNews
September 16, 2009 |
Nielsen Says Bing's Share Continues to Grow Bing makes steady headway but testers say it's the buggiest of the big search engines. |
Search Engine Watch
June 11, 2009
Melissa Mackey |
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. |
Search Engine Watch
February 14, 2011
Jeremy Hull |
Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. |
InternetNews
August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
The Motley Fool
November 26, 2008
Rick Aristotle Munarriz |
Google Laughs at Yahoo! and Microsoft Google's search-engine market share continues to grow, but problems still loom. |
Search Engine Watch
May 6, 2009
Eric Enge |
Look to Your Other Opportunities Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller, but there's less competition in image search, product search, news search, and other verticals. |
Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
InternetNews
July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position. |
Search Engine Watch
July 12, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series. |
Inc.
October 2003
Ellen Neuborne |
Finding the Right Keyword Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart about it. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
The Motley Fool
October 13, 2004
Rick Aristotle Munarriz |
It's Good to Be Yahoo! Yahoo! has another healthy quarter on the strength of paid search. |
The Motley Fool
January 14, 2010
Rick Aristotle Munarriz |
Bing Gets Dinged Everyone is losing ground to Google. |
InternetNews
March 16, 2010 |
Bing Continues to Gain Share The Nielsen Company's latest search numbers show Bing's market share still growing, but is Microsoft finally starting to take a bite out of Google's share of the pie? |
InternetNews
February 15, 2006
David Miller |
Search Engines Here to Convert You A new study reveals demographic differences among users making purchases at different search engines. |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
InternetNews
June 20, 2011 |
Apache Traffic Server 3.0 Gets Faster The new Apache Traffic Server boasts a 277 percent improvement over Traffic Server 2.0. |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
May 10, 2010
John Greer |
Managing Your Inventory Isn't Just for Overnight Stock Boys Make sure your customers (and search engines) can find what they're looking for on your website, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking). |
