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Information Today October 2005 David Mirchin |
Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks? |
Search Engine Watch October 4, 2007 Grant Crowell |
Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. |
Search Engine Watch May 19, 2004 Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
Search Engine Watch December 22, 2003 Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
InternetNews August 18, 2005 Susan Kuchinskas |
Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement. |
Search Engine Watch October 18, 2007 Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others. |
Search Engine Watch October 17, 2007 Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike. |
Pharmaceutical Executive November 1, 2006 Cook & Witten |
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. |
Search Engine Watch April 15, 2004 Jeffrey Rohrs |
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... |
Search Engine Watch October 20, 2005 Grant Crowell |
Copyrights, Trademarks and Search Engines Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. |
Search Engine Watch June 4, 2008 Kevin Ryan |
Who Owns the Brand? For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable. |
Search Engine Watch October 3, 2007 Grant Crowell |
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. |
InternetNews September 4, 2007 Nicholas Carlson |
Google To Pay Nothing in Keyword 'Sucker's Bet' Google will not pay American Blind & Wallpaper Factory any fee after settling a suit over its Adwords trademark policy. |
Search Engine Watch February 4, 2002 Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
InternetNews March 31, 2005 Susan Kuchinskas |
Google Takes Hit in U.S. Trademark Case Court ruling means American Blind & Wallpaper Factory trademark suit over keyword-based ads can proceed. |
InternetNews April 26, 2004 Susan Kuchinskas |
Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term. |
Search Engine Watch October 19, 2009 Ron Jones |
Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. |
Search Engine Watch January 13, 2011 Grant Crowell |
5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to. |
InternetNews January 29, 2004 Janis Mara |
Google Sued For Trademark Infringement American Blind says Google's sale of its brand name as a keyword is trademark infringement. |
Inc. March 2005 Lora Kolodny |
Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising... |
InternetNews July 28, 2004 Susan Kuchinskas |
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. |
AskMen.com Jim Bauer |
How To: Register A Trademark If you're in business (even if it's a small, part-time operation) or you have an idea for a product, then chances are that at least part of what makes your operation unique can be protected under trademark law. |
InternetNews August 26, 2005 Susan Kuchinskas |
A Perfect Storm of Infringement Adult publisher Perfect 10 is calling Google a massive infringer of copyright as part of a lawsuit. The case rests largely on the court's interpretation of fair use, but there are several additional legal wrinkles. |
Search Engine Watch February 23, 2005 Grant Crowell |
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? |
InternetNews August 23, 2006 Ed Sutherland |
Microsoft Sues Cybersquatters Microsoft filed three lawsuits today against cybersquatters it claims are looking to profit from the software giant's trademarks and the growth of online advertising. |
The Motley Fool May 19, 2004 Matt Logan |
Google's Searching for Trouble Geico is suing Google and Overture, alleging trademark infringement. |
InternetNews August 17, 2007 Nicholas Carlson |
Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. |
Search Engine Watch March 4, 2003 Danny Sullivan |
Google Acts To Protect Trademark Google's first publicized action to protect its trademark from being transformed into a generic word has occurred. |
Search Engine Watch October 9, 2007 Grant Crowell |
Search and the Law: Professor Eric Goldman Eric Goldman discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. |
InternetNews April 18, 2005 Susan Kuchinskas |
Google Versus Froogles Redux Google files a trademark infringement suit against the operator of the relatively tiny Froogles.com. |
Search Engine Watch September 2, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Search Engine Watch March 30, 2006 Sara Holoubek |
Trademark Protection, Copyright and Search Engines What do you do when someone is playing fast and loose with your intellectual property online? A panel of legal experts offer suggestions for a range of potential scenarios. |
InternetNews July 26, 2004 Susan Kuchinskas |
Of Boobles, Froogles and Googles IPO impending, Google goes after those making money on its good name. Let the trademark battles begin. |
The Motley Fool September 14, 2005 Rich Smith |
Gmail's Name in G-eopardy Google faces copyright infringement suits over the name of its email service. Clearly, the Internet giant has completely bungled the trademark aspects of its Gmail venture. However, investors should know that all is not lost. |
Search Engine Watch February 20, 2002 Danny Sullivan |
Legal Rulings On Image Search & Meta Tags In the right circumstances, image search engines don't violate copyright and using another company's trademarks in meta tags isn't infringement, two separate court cases have found... |
Search Engine Watch October 29, 2008 Kevin Ryan |
Search Trademark Hobby Kit Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? |
Information Today April 2003 Dick Kaser |
Opinion: Do You Yahoo!? Paul McFedries was on the receiving end of a cease-and-desist notice from Google lawyers after having published a definition for the new verb "google" at his Word Spy Web site. The whole incident raises an interesting point about the protection of trademarks in general. |
The Motley Fool August 16, 2004 Rich Smith |
Google's Trademark Gaffe Will the company be able to keep the name of its new email service? |
Search Engine Watch July 1, 2003 Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
BusinessWeek May 19, 2011 Paul M. Barrett |
Entrepreneur, the Magazine That Sues Entrepreneurs The curious case of Entrepreneur Media Inc., which never rests in its quest to nurture -- and afflict -- other startups |
InternetNews January 10, 2007 David Needle |
Apple Hangs Up On Cisco Cisco sues Apple over its use of the company's iPhone trademark. |
InternetNews December 14, 2004 Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch November 11, 2003 Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. |
Search Engine Watch August 5, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Inc. January 2007 Ryan McCarthy |
Here Come the Trademark Bullies A new law makes it easier for big corporations to sue over trademark dilution. |
InternetNews January 30, 2004 Janis Mara |
Google Slaps Booble Google accuses adult search engine Booble of infringement, tells it to cease and desist. |
Wired August 21, 2007 Michael Myser |
Need Some Cash? Sue Google! Everyone Else is Doing It. Claiming everything from patent, trademark, and copyright infringement to fraud, dozens of companies have decided that the time is right to cash in by hitting Google with a barrage of lawsuits. Do any have a case? You be the judge. |
Search Engine Watch August 2, 2005 Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
InternetNews January 28, 2010 |
Trademark Scuffle Ahead for Apple's iPad? More than a few people have mocked the name for Apple's new tablet PC, but it turns out the marketing geniuses in Cupertino weren't even the first ones to come up with the iPad moniker. |
Entrepreneur January 2005 Jane Easter Bahls |
The Name Game Normally, lawsuits over trademarks involve a big company trying to fend off a copycat. But under a legal doctrine called "reverse confusion," a small company can fight back when a giant threatens to overpower it by adopting a confusingly similar trade name. |