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Information Today
October 2005
David Mirchin
Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks? mark for My Articles similar articles
Search Engine Watch
October 4, 2007
Grant Crowell
Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. mark for My Articles similar articles
Search Engine Watch
May 19, 2004
Patricia Hursh
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. mark for My Articles similar articles
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. mark for My Articles similar articles
InternetNews
August 18, 2005
Susan Kuchinskas
Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement. mark for My Articles similar articles
Search Engine Watch
October 18, 2007
Grant Crowell
Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others. mark for My Articles similar articles
Search Engine Watch
October 17, 2007
Grant Crowell
Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2006
Cook & Witten
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. mark for My Articles similar articles
Search Engine Watch
April 15, 2004
Jeffrey Rohrs
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... mark for My Articles similar articles
Search Engine Watch
October 20, 2005
Grant Crowell
Copyrights, Trademarks and Search Engines Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. mark for My Articles similar articles
Search Engine Watch
June 4, 2008
Kevin Ryan
Who Owns the Brand? For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable. mark for My Articles similar articles
Search Engine Watch
October 3, 2007
Grant Crowell
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. mark for My Articles similar articles
InternetNews
September 4, 2007
Nicholas Carlson
Google To Pay Nothing in Keyword 'Sucker's Bet' Google will not pay American Blind & Wallpaper Factory any fee after settling a suit over its Adwords trademark policy. mark for My Articles similar articles
Search Engine Watch
February 4, 2002
Danny Sullivan
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... mark for My Articles similar articles
InternetNews
March 31, 2005
Susan Kuchinskas
Google Takes Hit in U.S. Trademark Case Court ruling means American Blind & Wallpaper Factory trademark suit over keyword-based ads can proceed. mark for My Articles similar articles
InternetNews
April 26, 2004
Susan Kuchinskas
Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term. mark for My Articles similar articles
Search Engine Watch
October 19, 2009
Ron Jones
Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. mark for My Articles similar articles
Search Engine Watch
January 13, 2011
Grant Crowell
5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to. mark for My Articles similar articles
InternetNews
January 29, 2004
Janis Mara
Google Sued For Trademark Infringement American Blind says Google's sale of its brand name as a keyword is trademark infringement. mark for My Articles similar articles
Inc.
March 2005
Lora Kolodny
Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising... mark for My Articles similar articles
InternetNews
July 28, 2004
Susan Kuchinskas
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. mark for My Articles similar articles
AskMen.com
Jim Bauer
How To: Register A Trademark If you're in business (even if it's a small, part-time operation) or you have an idea for a product, then chances are that at least part of what makes your operation unique can be protected under trademark law. mark for My Articles similar articles
InternetNews
August 26, 2005
Susan Kuchinskas
A Perfect Storm of Infringement Adult publisher Perfect 10 is calling Google a massive infringer of copyright as part of a lawsuit. The case rests largely on the court's interpretation of fair use, but there are several additional legal wrinkles. mark for My Articles similar articles
Search Engine Watch
February 23, 2005
Grant Crowell
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? mark for My Articles similar articles
InternetNews
August 23, 2006
Ed Sutherland
Microsoft Sues Cybersquatters Microsoft filed three lawsuits today against cybersquatters it claims are looking to profit from the software giant's trademarks and the growth of online advertising. mark for My Articles similar articles
The Motley Fool
May 19, 2004
Matt Logan
Google's Searching for Trouble Geico is suing Google and Overture, alleging trademark infringement. mark for My Articles similar articles
InternetNews
August 17, 2007
Nicholas Carlson
Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. mark for My Articles similar articles
Search Engine Watch
March 4, 2003
Danny Sullivan
Google Acts To Protect Trademark Google's first publicized action to protect its trademark from being transformed into a generic word has occurred. mark for My Articles similar articles
Search Engine Watch
October 9, 2007
Grant Crowell
Search and the Law: Professor Eric Goldman Eric Goldman discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. mark for My Articles similar articles
InternetNews
April 18, 2005
Susan Kuchinskas
Google Versus Froogles Redux Google files a trademark infringement suit against the operator of the relatively tiny Froogles.com. mark for My Articles similar articles
Search Engine Watch
September 2, 2003
Danny Sullivan
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index mark for My Articles similar articles
Search Engine Watch
March 30, 2006
Sara Holoubek
Trademark Protection, Copyright and Search Engines What do you do when someone is playing fast and loose with your intellectual property online? A panel of legal experts offer suggestions for a range of potential scenarios. mark for My Articles similar articles
InternetNews
July 26, 2004
Susan Kuchinskas
Of Boobles, Froogles and Googles IPO impending, Google goes after those making money on its good name. Let the trademark battles begin. mark for My Articles similar articles
The Motley Fool
September 14, 2005
Rich Smith
Gmail's Name in G-eopardy Google faces copyright infringement suits over the name of its email service. Clearly, the Internet giant has completely bungled the trademark aspects of its Gmail venture. However, investors should know that all is not lost. mark for My Articles similar articles
Search Engine Watch
February 20, 2002
Danny Sullivan
Legal Rulings On Image Search & Meta Tags In the right circumstances, image search engines don't violate copyright and using another company's trademarks in meta tags isn't infringement, two separate court cases have found... mark for My Articles similar articles
Search Engine Watch
October 29, 2008
Kevin Ryan
Search Trademark Hobby Kit Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? mark for My Articles similar articles
Information Today
April 2003
Dick Kaser
Opinion: Do You Yahoo!? Paul McFedries was on the receiving end of a cease-and-desist notice from Google lawyers after having published a definition for the new verb "google" at his Word Spy Web site. The whole incident raises an interesting point about the protection of trademarks in general. mark for My Articles similar articles
The Motley Fool
August 16, 2004
Rich Smith
Google's Trademark Gaffe Will the company be able to keep the name of its new email service? mark for My Articles similar articles
Search Engine Watch
July 1, 2003
Danny Sullivan
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. mark for My Articles similar articles
BusinessWeek
May 19, 2011
Paul M. Barrett
Entrepreneur, the Magazine That Sues Entrepreneurs The curious case of Entrepreneur Media Inc., which never rests in its quest to nurture -- and afflict -- other startups mark for My Articles similar articles
InternetNews
January 10, 2007
David Needle
Apple Hangs Up On Cisco Cisco sues Apple over its use of the company's iPhone trademark. mark for My Articles similar articles
InternetNews
December 14, 2004
Susan Kuchinskas
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. mark for My Articles similar articles
Search Engine Watch
November 11, 2003
Elizabeth Osmeloski
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. mark for My Articles similar articles
Search Engine Watch
August 5, 2003
Danny Sullivan
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources mark for My Articles similar articles
Inc.
January 2007
Ryan McCarthy
Here Come the Trademark Bullies A new law makes it easier for big corporations to sue over trademark dilution. mark for My Articles similar articles
InternetNews
January 30, 2004
Janis Mara
Google Slaps Booble Google accuses adult search engine Booble of infringement, tells it to cease and desist. mark for My Articles similar articles
Wired
August 21, 2007
Michael Myser
Need Some Cash? Sue Google! Everyone Else is Doing It. Claiming everything from patent, trademark, and copyright infringement to fraud, dozens of companies have decided that the time is right to cash in by hitting Google with a barrage of lawsuits. Do any have a case? You be the judge. mark for My Articles similar articles
Search Engine Watch
August 2, 2005
Chris Sherman
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. mark for My Articles similar articles
InternetNews
January 28, 2010
Trademark Scuffle Ahead for Apple's iPad? More than a few people have mocked the name for Apple's new tablet PC, but it turns out the marketing geniuses in Cupertino weren't even the first ones to come up with the iPad moniker. mark for My Articles similar articles
Entrepreneur
January 2005
Jane Easter Bahls
The Name Game Normally, lawsuits over trademarks involve a big company trying to fend off a copycat. But under a legal doctrine called "reverse confusion," a small company can fight back when a giant threatens to overpower it by adopting a confusingly similar trade name. mark for My Articles similar articles