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InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews November 6, 2006 Nicholas Carlson	Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
Entrepreneur October 2006 Gwen Moran	And... Action Video advertising has gone live on Google. Is it right for you?
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
Search Engine Watch October 4, 2005 Chris Sherman	Everything You Ever Wanted to Know About Google AdWords Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links.
InternetNews August 2, 2006 Nicholas Carlson	Google's AdWords Headed For The Air Google announced a partnership with XM Satellite Radio today, saying it would sell radio ads for the network's talk shows over its dMarc platform, an automated system that allows advertisers to place, schedule and track radio advertising.
InternetNews July 11, 2006 Clint Boulton	Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program.
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch December 6, 1999	Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
Search Engine Watch May 16, 2006 Chris Sherman	Learning Google's Advertising Tools If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools.
InternetNews April 20, 2005 Susan Kuchinskas	Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer.
InternetNews September 19, 2007 Nicholas Carlson	Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities.
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
The Motley Fool March 21, 2007 Seth Jayson	Quick Take: Google Dragged Toward Honesty The "innovation leader" finally offers a less profitable, more accurate ad model.
The Motley Fool February 3, 2006 John Bluis	Can Google Take Over the World? To be a buy today, Google will have to find ways to rule the realm of online advertising.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
InternetNews April 21, 2006 Nicholas Carlson	Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers.
InternetNews August 15, 2006 Nicholas Carlson	Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages.
The Motley Fool January 9, 2008 Anders Bylund	Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market.
InternetNews January 27, 2004 Sean Michael Kerner	Google Grants Non-Profits a Break The search giant's beta program will benefit charities by giving them free ad space.
The Motley Fool June 2, 2004 Alyce Lomax	Google Goes Corporate The corporate market is Google's plan to open another revenue channel.
Search Engine Watch July 25, 2006 Jennifer Slegg	Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
The Motley Fool October 31, 2006 Anders Bylund	A Foolish Treat: Google Here we are, two years after the historic IPO, and lots of investors still don't get it. Investors, you can be sure of this: buy now, because these shares may never look this cheap again.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
Search Engine Watch April 24, 2008 David Szetela	The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
InternetNews January 17, 2006 Clint Boulton	Google Tries Radio For Revenue Google said today it has offered to acquire digital radio advertising provider dMarc Broadcasting for $102 million in cash.
The Motley Fool November 6, 2006 Jack Uldrich	Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself.