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Search Engine Watch
October 4, 2007
Grant Crowell |
Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.   |
Search Engine Watch
October 17, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike. |
Search Engine Watch
February 23, 2005
Grant Crowell |
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
Search Engine Watch
October 3, 2007
Grant Crowell |
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. |
Search Engine Watch
October 18, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others. |
Search Engine Watch
September 26, 2007
Grant Crowell |
Copyright Law: What Search Marketers Should Know (Part 1) Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures. |
Search Engine Watch
September 27, 2007
Grant Crowell |
Copyright Law: What Search Marketers Should Know (Part 2) Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily. |
Search Engine Watch
May 19, 2004
Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
InternetNews
August 18, 2005
Susan Kuchinskas |
Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement. |
Information Today
October 2005
David Mirchin |
Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks? |
Search Engine Watch
October 9, 2007
Grant Crowell |
Search and the Law: Professor Eric Goldman Eric Goldman discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. |
Pharmaceutical Executive
November 1, 2006
Cook & Witten |
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. |
Search Engine Watch
April 15, 2004
Jeffrey Rohrs |
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... |
Search Engine Watch
September 8, 2004
Greg Jarboe |
Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict. |
Search Engine Watch
June 4, 2008
Kevin Ryan |
Who Owns the Brand? For a whole lot of really good reasons, brands (particularly those with resellers) maintain an ongoing battle to protect their brands. And in the online world, they want to hold search engines accountable. |
InternetNews
August 26, 2005
Susan Kuchinskas |
A Perfect Storm of Infringement Adult publisher Perfect 10 is calling Google a massive infringer of copyright as part of a lawsuit. The case rests largely on the court's interpretation of fair use, but there are several additional legal wrinkles. |
Search Engine Watch
February 20, 2002
Danny Sullivan |
Legal Rulings On Image Search & Meta Tags In the right circumstances, image search engines don't violate copyright and using another company's trademarks in meta tags isn't infringement, two separate court cases have found... |
InternetNews
February 21, 2006
Susan Kuchinskas |
Google and A9 May Stop Showing Perfect 10s Adult publisher Perfect 10 won a partial victory in its efforts to stop search engines' display of its photos in image search results. |
Search Engine Watch
January 13, 2011
Grant Crowell |
5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to. |
Entrepreneur
June 2007 |
In the Know Find out all you can about patents, trademarks and copyrights now - your business will thank you later. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
InternetNews
August 17, 2007
Nicholas Carlson |
Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. |
Search Engine Watch
March 30, 2006
Sara Holoubek |
Trademark Protection, Copyright and Search Engines What do you do when someone is playing fast and loose with your intellectual property online? A panel of legal experts offer suggestions for a range of potential scenarios. |
Search Engine Watch
October 29, 2008
Kevin Ryan |
Search Trademark Hobby Kit Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? |
InternetNews
May 16, 2007
Stuart J. Johnston |
Google Wins Infringement Appeal A federal appeals court panel ruled Wednesday that Google did not infringe the copyrights of an adult photo publisher by displaying thumbnails of proprietary pictures in its image search engine. |
InternetNews
April 26, 2004
Susan Kuchinskas |
Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
InternetNews
July 1, 2005
Erin Joyce |
Click Here For Inducement Disclaimers The Supreme Court's ruling that P2P technology developers can induce users to steal copyrighted works could be extended to search services that in effect publicize those P2P services. |
InternetNews
September 4, 2007
Nicholas Carlson |
Google To Pay Nothing in Keyword 'Sucker's Bet' Google will not pay American Blind & Wallpaper Factory any fee after settling a suit over its Adwords trademark policy. |
InternetNews
August 10, 2007
Stuart J. Johnston |
Now Perfect 10 Sues Microsoft Nude model publisher claims Microsoft's search engine infringes its copyrights by displaying thumbnails of pirated photos. |
Inc.
March 2005
Lora Kolodny |
Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising... |
InternetNews
July 28, 2004
Susan Kuchinskas |
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. |
AskMen.com
Jim Bauer |
How To: Register A Trademark If you're in business (even if it's a small, part-time operation) or you have an idea for a product, then chances are that at least part of what makes your operation unique can be protected under trademark law. |
Search Engine Watch
April 27, 2004
Danny Sullivan |
Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike. |
InternetNews
June 27, 2005
Roy Mark |
High Court Rules Against P2P The U.S. Supreme Court ruled that peer-to-peer technology developers are legally responsible for the illegal acts of their users. |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch
October 19, 2009
Ron Jones |
Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. |
InternetNews
May 18, 2005
Susan Kuchinskas |
Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS. |
Search Engine Watch
October 4, 1999 |
FTC Steps In To Stop Spamming There's a new sheriff in town, with the initials FTC. In September, the US Federal Trade Commission made a landmark move in establishing some jurisdiction over search engine results. |
InternetNews
March 31, 2005
Susan Kuchinskas |
Google Takes Hit in U.S. Trademark Case Court ruling means American Blind & Wallpaper Factory trademark suit over keyword-based ads can proceed. |
Search Engine Watch
May 3, 2005
Shari Thurow |
Feeds: A New Channel for Search Marketing Savvy search marketers are taking advantage of an increasingly popular technology to attract traffic: RSS feeds that get picked up virtually instantaneously. |
The Motley Fool
July 13, 2007
Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Search Engine Watch
May 10, 2005
Grant Crowell |
Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? |
InternetNews
August 9, 2005
Susan Kuchinskas |
Doing a Vertical Search Search engine marketers grapple with the proliferation of alternative search engines. |
IEEE Spectrum
January 2008
Mark Anderson |
The Gray Areas of Search-Engine Law U.S. law has not caught up with search-engine technology and its implications |
Search Engine Watch
February 9, 2011
Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
