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InternetNews March 9, 2006 Clint Boulton	Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant.
InternetNews May 12, 2006 Nicholas Carlson	Google Sued Over Click Fraud, Again Lead plaintiff Joseph Kinney and other Internet advertisers had their lawyers sue to block the $90 million settlement Google reached in a click fraud case in March.
BusinessWeek October 2, 2006 Elgin & Grow	Taking The Search Engines To Court Under pressure from advertisers, Google Inc. and Yahoo! Inc. are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes.
InternetNews April 14, 2006 Susan Kuchinskas	A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search.
InternetNews August 3, 2006 Nicholas Carlson	Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud.
Search Engine Watch March 1, 2007 Kevin Newcomb	Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
CRM June 1, 2006 Jessica Sebor	How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews May 13, 2009 Michelle Megna	Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
Search Engine Watch September 18, 2009 Marc Poirier	Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.
The Motley Fool July 29, 2006 Rick Aristotle Munarriz	A Fool Looks Back Click fraud and flick frauds played more than bit parts in this week's Wall Street flick: Cleaning up Google's Act... Supply and Video on Demand...
InternetNews August 17, 2007 Nicholas Carlson	Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise.
InternetNews May 22, 2007 David Needle	Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
BusinessWeek October 2, 2006 Brian Grow et al.	Click Fraud What marketers should know about the "dark side" of online advertising.
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
Search Engine Watch March 22, 2007 Kevin Newcomb	Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
InternetNews June 29, 2006 Nicholas Carlson	Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million.
InternetNews March 3, 2006 Ed Sutherland	Google Reassures Investors of 'Deep Pipeline' Internet giant Google met financial analysts Thursday, providing insight and assuring the group of a "very deep pipeline of monetized new products," according to its chief financial officer.
Inc. August 2005 Adam L. Penenberg	So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.
InternetNews July 19, 2006 Nicholas Carlson	Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem.
InternetNews August 18, 2005 Susan Kuchinskas	Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
Search Engine Watch January 30, 2009 Frank Watson	Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
The Motley Fool May 26, 2006 Stephen Ellis	Google Is NOT Worth Every Penny Can Google deliver market-beating returns going forward with a hefty enterprise valuation of $105 billion dragging it down? Perhaps not.
Search Engine Watch January 4, 2007 Kevin Newcomb	It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology.
Search Engine Watch June 29, 2006 Chris Sherman	Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.
InternetNews October 16, 2008 Kenneth Corbin	Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
Search Engine Watch December 29, 2005 Danny Sullivan	2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.
The Motley Fool February 1, 2008 Alyce Lomax	Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.