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Search Engine Watch
January 14, 2010
Justilien Gaspard |
Link Building Strategy: Employee Volunteer Program Starting an office volunteer program is a public relations strategy that can produce high-quality links, publicity, and improved employee morale.   |
Search Engine Watch
July 9, 2009
Justilien Gaspard |
Community Outreach for Public Relations and Links Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. |
Search Engine Watch
October 16, 2008
Justilien Gaspard |
Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. |
Search Engine Watch
September 23, 2010
Justilien Gaspard |
5 Link Marketing Strategies for the Holiday Season The holiday shopping season is right around the corner. It's never too late to develop some quality backlinks and create buzz about your products. |
Search Engine Watch
January 8, 2009
Justilien Gaspard |
Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. |
Search Engine Watch
September 3, 2009
Justilien Gaspard |
Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. |
Search Engine Watch
June 3, 2010
Justilien Gaspard |
Tips on Developing a Great Viral Marketing Idea A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral. |
Search Engine Watch
May 6, 2010
Justilien Gaspard |
Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure. |
Search Engine Watch
February 19, 2009
Justilien Gaspard |
Developing Successful Viral Marketing Ideas A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. |
Search Engine Watch
March 17, 2011
Justilien Gaspard |
Link Building Tips for Small Businesses These tips can help you grow your backlinks and customer base at the same time. |
Search Engine Watch
January 22, 2009
Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. |
Search Engine Watch
May 14, 2009
Justilien Gaspard |
Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. |
Search Engine Watch
May 18, 2010
Eric Enge |
SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. |
Financial Planning
September 1, 2007
Laura A. Candris |
Manager No-No's Disgruntled employees can sue employers at any time. Here are some common employee relations mistakes management should avoid. |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
Search Engine Watch
April 14, 2011
Justilien Gaspard |
3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies. |
Inc.
November 2007 |
How to Bring Marketing and Recruiting Together Think of every "help wanted" listing as a marketing opportunity. |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
Search Engine Watch
August 4, 2010
Jeremy Bencken |
New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links. |
Entrepreneur
October 2007
Robert Kiyosaki |
Media Master Seeking publicity? Learn the art of proper PR, and the press will come looking for you. |
Inc.
April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |
Search Engine Watch
November 13, 2008
Justilien Gaspard |
Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. |
Search Engine Watch
November 12, 2009
Justilien Gaspard |
Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics. |
AskMen.com
Armando Gomez |
PR: Is It The Job For You? The mandate of those in public relations is to make other people look good; it's about relating information to the media and sparking their interest. |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
Search Engine Watch
July 27, 2009
Ron Jones |
Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Search Engine Watch
March 31, 2011
Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Search Engine Watch
September 10, 2010
Nichola Stott |
PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. |
Search Engine Watch
March 15, 2011
Nichola Stott |
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. |
Search Engine Watch
April 11, 2011
Nichola Stott |
PR Is Not A White Hat SEO Technique Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. |
Search Engine Watch
December 18, 2007
Greg Jarboe |
Blogs Are the New Trade Press Memo to the media relations director: Online publications and group blogs are the new trade press - and these new media that can generate web traffic as well as publicity. |
Search Engine Watch
April 2, 2009
Justilien Gaspard |
Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. |
Search Engine Watch
April 16, 2009
Justilien Gaspard |
Create Something Newsworthy -- Branding, Marketing, Links How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. |
Search Engine Watch
May 12, 2010
Peter van der Graaf |
Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for. |
