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The Motley Fool January 22, 2007 Brian Gorman	Southwest's Declining Edge? Past advantages in fuel and labor expenses appear to be on the wane. Investors should take note that some of Southwest's edges have been blunted.
The Motley Fool January 19, 2005 Jeff Hwang	Southwest Stays Profitable Though the numbers disappointed, Southwest's fourth-quarter profit stands out in a mostly unprofitable industry.
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool July 14, 2005 Stephen D. Simpson	A Luv Note Southwest continues to make its case as the best-run airline in America, but the stock hasn't responded.
The Motley Fool January 10, 2012 Subhadeep Ghose	Can This Airline Keep Its Edge? Southwest Airlines places biggest-ever order for Boeing aircraft.
The Motley Fool January 21, 2005 Bill Mann	Southwest's Slow Slide For shareholders, there's a troubling long-term decline in operating efficiency at Southwest Airlines.
The Motley Fool July 24, 2008 Tim Beyers	Southwest's Hedge Fund Pays Huge The best stimulus package in the world right now is being run not by the federal government, but Southwest Airlines.
The Motley Fool March 13, 2008 Tim Beyers	Southwest? Or Southworst? The discount carrier grounds planes for safety inspections.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
BusinessWeek November 7, 2005 Gene G. Marcial	Southwest Airlines Wings North Airlines have been out of favor on Wall Street.
The Motley Fool April 14, 2005 W.D. Crotty	Southwest King of Another Quarter Southwest Airlines reports another profitable quarter. The airline sells for 26 times 2006 estimated earnings. That's a little rich, even for a company that is king of a low-margin business.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool October 27, 2011 Dan Caplinger	Has Southwest Airlines Become the Perfect Stock? With decades of outperformance behind it, the company clearly has what it takes to make a good attempt to fly higher toward perfection.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool October 22, 2010 Tim Beyers	Southwest Is Soaring, But Can Still Go Higher Southwest beat consensus analyst estimates for third-quarter revenue and earnings, and it enjoyed a remarkable year-over-year improvement in both gross margins and cash flow.
The Motley Fool July 19, 2007 David Lee Smith	Fuel Costs Lower Southwest's Altitude Higher jet fuel costs overcame Southwest's record revenues for the June quarter. With the direction of fuel prices very much open to question, investors may want to sit this one out for now.
The Motley Fool June 30, 2008 Tim Beyers	Is Southwest Soaring? Southwest is adding flights, even as UAL's United, AMR's American, and Denver's Frontier -- among others -- are cutting.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool July 22, 2009 Tim Beyers	Bumpy Earnings Disrupt Airline Investors Will they ever make up their mind?
The Motley Fool April 10, 2008 Tim Beyers	Americans Lose Their Way American Airlines cancels thousands of flights to fix a wiring problem.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.
The Motley Fool December 6, 2011 Jeremy Bowman	1 Airline Stock That's Actually Soaring In the notorious airline industry, Alaska Air Group is a rare success story.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool November 18, 2004 Brian Gorman	AirTran's Chicago Move AirTran's expansion in Chicago may be bumpy.
The Motley Fool October 21, 2005 Shannon Zimmerman	Southwest: Topflight Always? Do leaner, meaner competition and higher fuel costs spell trouble for the airline? Investors, take note.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
The Motley Fool January 14, 2008 Tim Beyers	Worst Stock for 2008: UAL Have you seen oil prices lately? Due to rising fuel costs this analyst has chosen United Airlines parent UAL as the worst stock of 2008.
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
The Motley Fool March 26, 2008 Tim Beyers	FAA Has a Big Flyswatter All airlines are vulnerable to safety issues that could ground flights. Older aircraft especially are targeted by the Federal Aviation Administration.
The Motley Fool August 14, 2008 Rich Duprey	Why Are Airline Stocks Flying High? Just a few months ago, soaring oil prices supposedly sounded their death knell.
The Motley Fool January 27, 2006 Jeremy MacNealy	Hedging Trims Alaska Air's Losses The airline gets a boost from a successful hedge on fuel. Investors have a lot to consider before jumping in.
The Motley Fool June 1, 2004 Salim Haji	Fuel Costs Force Shakeout High fuel prices put pressure on airlines and may accelerate a much-needed shakeout.
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool September 24, 2004 W.D. Crotty	Why Own a Legacy Airline? The news seems to get worse by the day for the carriers. You would think trading volume would be low as investors avoided a bad situation that could get much worse. But that is not what is happening.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.