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InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
The Motley Fool September 27, 2010 Tim Beyers	Can This Airline Survive? Two healthy carriers merge, but will they stay that way?
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
The Motley Fool October 22, 2010 Tim Beyers	Southwest Is Soaring, But Can Still Go Higher Southwest beat consensus analyst estimates for third-quarter revenue and earnings, and it enjoyed a remarkable year-over-year improvement in both gross margins and cash flow.
The Motley Fool June 1, 2004 Salim Haji	Fuel Costs Force Shakeout High fuel prices put pressure on airlines and may accelerate a much-needed shakeout.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool January 21, 2005 Bill Mann	Southwest's Slow Slide For shareholders, there's a troubling long-term decline in operating efficiency at Southwest Airlines.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool July 28, 2004 Rich Smith	Air Discounters Take Baby Steps Southwest and JetBlue refrain from stinginess to "delight their customers."
The Motley Fool April 14, 2005 W.D. Crotty	Southwest King of Another Quarter Southwest Airlines reports another profitable quarter. The airline sells for 26 times 2006 estimated earnings. That's a little rich, even for a company that is king of a low-margin business.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
The Motley Fool August 14, 2008 Rich Duprey	Why Are Airline Stocks Flying High? Just a few months ago, soaring oil prices supposedly sounded their death knell.
InsideFlyer June 2010	United and Continental Merger The new United Airlines will surpass Delta Air Lines as the world's largest carrier and serve 370 destinations in 59 countries.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool July 22, 2009 Tim Beyers	Bumpy Earnings Disrupt Airline Investors Will they ever make up their mind?
The Motley Fool June 30, 2008 Tim Beyers	Is Southwest Soaring? Southwest is adding flights, even as UAL's United, AMR's American, and Denver's Frontier -- among others -- are cutting.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
The Motley Fool March 12, 2004 Salim Haji	Southwest Has Earned Peanuts Southwest should not be tempted to match the frills offered by upstart low-fare carriers.
The Motley Fool September 25, 2006 Tim Beyers	Heavenly Bliss for United, Continental? Rumors of a merger make sense to investors. United would be able to expand both its domestic and international operations without investing heavily in new infrastructure.
The Motley Fool July 22, 2005 Shannon Zimmerman	Delta Gets Grounded Skies remain cloudy for this troubled legacy carrier. Investors, beware.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool April 22, 2004 W.D. Crotty	JetBlue Is Still Exciting The upstart airline is growing like a weed and maintaining low costs.
The Motley Fool May 3, 2010 Tim Beyers	4 Questions for United and Continental The two carriers will combine in what the companies call a "merger of equals," unseating Delta as the world's largest airline by revenue.
The Motley Fool March 18, 2004 Salim Haji	Low-Cost Carriers Flying High Are low-cost carriers going to rule the skies? Frontier's Jeff Potter makes a compelling case.
The Motley Fool September 9, 2004 Tim Beyers	Delta's Dilemma The airline's plan is the clearest evidence yet that all big airlines face what appears to be an intractable catch-22 -- to be a low-fare airline without appearing to be a low-fare airline.
The Motley Fool December 5, 2008 Tim Beyers	Is This Airline Climbing Into the Black? Has Delta merely cut fares to the bone, attracting customers who want nothing more than cheap flights? Or is this the rare carrier that's climbing toward the black?
The Motley Fool August 11, 2010 Chuck Saletta	You Can Still Make a Small Fortune The airline industry faces powerful customers and suppliers, barriers to exit, and woeful dynamics that encourage overexpansion. That makes investing in airlines a minefield -- unless you happen to be looking for a stock to short.
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool April 25, 2011 Chuck Saletta	Some Things Will Never Change With This Industry The airline industry remains a painful place to invest your money.
BusinessWeek August 21, 2006 Gene G. Marcial	United And Continental? After coming out of bankruptcy on Feb. 1 much leaner, United Airlines' parent, UAL, is drawing fresh attention for its turnaround efforts.
The Motley Fool January 19, 2005 Jeff Hwang	Southwest Stays Profitable Though the numbers disappointed, Southwest's fourth-quarter profit stands out in a mostly unprofitable industry.
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
The Motley Fool February 13, 2004 Tim Beyers	Ted's Not-So-Excellent Adventure United Airlines launched a new lower-fare affiliate called Ted. Ted supposedly combines bargain prices with outstanding service, but the strategy has failed before.
BusinessWeek January 24, 2005 Wendy Zellner	Waiting For The First Airline To Die Delta's price war is bound to sink an airline or three. Who will fall soonest?
The Motley Fool July 10, 2008 Bill Mann et al.	An Open Letter to All Airlines Thanks for the letter, guys. Here's our response.
BusinessWeek November 24, 2003 Wendy Zellner	Look Who's Buzzing The Discounters Suddenly, the major airlines are fighting back against JetBlue, Southwest, and others.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?