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The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
The Motley Fool January 18, 2007 Ryan Fuhrmann	You Are Now Free to Invest About the Country Southwest shares should be on any savvy investor's radar screen.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool August 25, 2011 Dan Caplinger	This Good News Is No Big Deal New rules governing airlines took effect earlier this week, but they won't have a huge impact on flying.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
The Motley Fool July 19, 2007 David Lee Smith	Fuel Costs Lower Southwest's Altitude Higher jet fuel costs overcame Southwest's record revenues for the June quarter. With the direction of fuel prices very much open to question, investors may want to sit this one out for now.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool December 23, 2009 Claire Stephanic	Will the Airline Industry's New Strategy Work? Attempts to nickel-and-dime customers can only go so far, so airlines are trying out a new strategy.
The Motley Fool April 25, 2011 Chuck Saletta	Some Things Will Never Change With This Industry The airline industry remains a painful place to invest your money.
The Motley Fool April 5, 2011 Tim Beyers	Southwest Airlines Will Still Beat the Market But earning outsized returns may take longer than expected.
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
The Motley Fool April 25, 2011 Sean Williams	Airlines' New Motto: We've Got a Fee for That Higher fees are the bee's knees of the airline industry.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
The Motley Fool February 28, 2011 Sarosh Nicholas	Airlines Take a Crude Hit Rising crude oil prices lead to higher airfares. Will the airline industry survive this scare?
The Motley Fool March 12, 2004 Salim Haji	Southwest Has Earned Peanuts Southwest should not be tempted to match the frills offered by upstart low-fare carriers.
BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.
The Motley Fool October 28, 2011 Keki Fatakia	Delta Faces Economic Turbulence Fuel costs eat into profits.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
The Motley Fool January 12, 2010 Tim Beyers	The Air War at My Front Door Is it time to short these carriers? Profits will go scarce as UAL Corp.'s United Airlines squares off against Southwest in a fare war in my hometown of Denver.
The Motley Fool October 6, 2009 Tim Beyers	An Airline Profit Plan Will new ticket surcharges supercharge airline carrier earnings? Or just annoy passengers?
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool July 22, 2009 Tim Beyers	Bumpy Earnings Disrupt Airline Investors Will they ever make up their mind?
The Motley Fool April 5, 2004 Alyce Lomax	JetBlue's Soaring Quality Jetblue has just been ranked No. 1 in a study of airline quality. That's got to be music to the ears of air travelers -- not to mention those watching the outlook for this stock.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.
The Motley Fool October 27, 2011 Dan Caplinger	Has Southwest Airlines Become the Perfect Stock? With decades of outperformance behind it, the company clearly has what it takes to make a good attempt to fly higher toward perfection.
The Motley Fool April 29, 2009 Rick Aristotle Munarriz	Throw This Stock Away With $14.7 billion in debt and $11 billion in future pension payments, maybe it's time to dump Delta in favor of one of these other airline stocks: JetBlue... Southwest... AirMedia Group...
The Motley Fool April 21, 2006 Brian Gorman	Boeing Looks Good at Home, Too There's the Chinese market. But a strong relationship with a domestic carrier is worth close attention. Investors, take note.
BusinessWeek November 7, 2005 Gene G. Marcial	Southwest Airlines Wings North Airlines have been out of favor on Wall Street.
InsideFlyer October 2012	Growing Fees Whether you love 'em or hate 'em (and we know you hate 'em), airlines fees are a lucrative business for the airlines.
The Motley Fool January 10, 2012 Subhadeep Ghose	Can This Airline Keep Its Edge? Southwest Airlines places biggest-ever order for Boeing aircraft.
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
InsideFlyer August 2011	Rapid Rewards 2.0 In this article, we'll look at the old and new Rapid Rewards. Frequent flyers in general do not like change, so how have Southwest's most loyal customers taken to the new Rapid Rewards?
The Motley Fool April 14, 2005 W.D. Crotty	Southwest King of Another Quarter Southwest Airlines reports another profitable quarter. The airline sells for 26 times 2006 estimated earnings. That's a little rich, even for a company that is king of a low-margin business.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool June 30, 2008 Tim Beyers	Is Southwest Soaring? Southwest is adding flights, even as UAL's United, AMR's American, and Denver's Frontier -- among others -- are cutting.