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BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
BusinessWeek January 24, 2005 Wendy Zellner	Waiting For The First Airline To Die Delta's price war is bound to sink an airline or three. Who will fall soonest?
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
BusinessWeek August 7, 2006 Richard S. Dunham	Airlines: Dogfight In Dallas American Airlines Inc. is learning that even a well-connected, politically generous company can fall victim to the fickle finger of political fate in Washington.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool November 18, 2004 Brian Gorman	AirTran's Chicago Move AirTran's expansion in Chicago may be bumpy.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool September 9, 2004 Tim Beyers	Delta's Dilemma The airline's plan is the clearest evidence yet that all big airlines face what appears to be an intractable catch-22 -- to be a low-fare airline without appearing to be a low-fare airline.
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool October 22, 2010 Tim Beyers	Southwest Is Soaring, But Can Still Go Higher Southwest beat consensus analyst estimates for third-quarter revenue and earnings, and it enjoyed a remarkable year-over-year improvement in both gross margins and cash flow.
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
BusinessWeek November 24, 2003 Wendy Zellner	Look Who's Buzzing The Discounters Suddenly, the major airlines are fighting back against JetBlue, Southwest, and others.
The Motley Fool June 30, 2008 Tim Beyers	Is Southwest Soaring? Southwest is adding flights, even as UAL's United, AMR's American, and Denver's Frontier -- among others -- are cutting.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool July 22, 2009 Tim Beyers	Bumpy Earnings Disrupt Airline Investors Will they ever make up their mind?
The Motley Fool February 15, 2007 Tim Beyers	Quick Take: Another Reason Not to Invest in Airlines How many millions did JetBlue lose yesterday? Investors, weather affects all airlines and -- low-cost or not -- every airline makes customer service gaffes that cost millions.
The Motley Fool October 20, 2010 Jared Cummans	Wednesday's ETF to Watch: Airline ETF (FAA) With earnings season progressing and a wave of M&A activity sweeping over the industry, the world's biggest airlines could once again find themselves in the spotlight in the near future.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
The Motley Fool December 5, 2008 Tim Beyers	Is This Airline Climbing Into the Black? Has Delta merely cut fares to the bone, attracting customers who want nothing more than cheap flights? Or is this the rare carrier that's climbing toward the black?
The Motley Fool January 19, 2005 Jeff Hwang	Southwest Stays Profitable Though the numbers disappointed, Southwest's fourth-quarter profit stands out in a mostly unprofitable industry.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
The Motley Fool June 1, 2004 Salim Haji	Fuel Costs Force Shakeout High fuel prices put pressure on airlines and may accelerate a much-needed shakeout.
The Motley Fool April 25, 2011 Chuck Saletta	Some Things Will Never Change With This Industry The airline industry remains a painful place to invest your money.
The Motley Fool April 14, 2005 W.D. Crotty	Southwest King of Another Quarter Southwest Airlines reports another profitable quarter. The airline sells for 26 times 2006 estimated earnings. That's a little rich, even for a company that is king of a low-margin business.
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
The Motley Fool January 18, 2007 Ryan Fuhrmann	You Are Now Free to Invest About the Country Southwest shares should be on any savvy investor's radar screen.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
InsideFlyer January 2009	Intelligence A brief look at recent promotions and new services in the transportation industry.
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
The Motley Fool June 21, 2007 Tim Beyers	Quick Take: United Undone A computer glitch reveals a huge danger to airline investors.
BusinessWeek December 29, 2010 Brad Stone	Will Richard Branson's Virgin America Fly? The fun carrier has shown promise, despite byzantine regulations, powerful rivals, and airlines' tendency to hemorrhage money during recessions and spikes in fuel prices. But Virgin is at a turning point, and its future is far from certain.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
BusinessWeek June 14, 2004 Woellert & Zellner	Out From Under United's Wing Independence Air, formerly Atlantic Coast Airways, goes head-to-head with its former partner United Airlines Inc.
The Motley Fool August 14, 2008 Rich Duprey	Why Are Airline Stocks Flying High? Just a few months ago, soaring oil prices supposedly sounded their death knell.
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
The Motley Fool December 31, 2003 Rick Aristotle Munarriz	Not-So-Friendly Skies The discounting of discount airlines may be good news for you, but it's surely not for them.
The Motley Fool April 14, 2004 W.D. Crotty	Delta's Wage War Of the carrier's many problems, its wage costs are most out of line.