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The Motley Fool January 22, 2007 Brian Gorman	Southwest's Declining Edge? Past advantages in fuel and labor expenses appear to be on the wane. Investors should take note that some of Southwest's edges have been blunted.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool July 14, 2005 Stephen D. Simpson	A Luv Note Southwest continues to make its case as the best-run airline in America, but the stock hasn't responded.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool March 18, 2004 Salim Haji	Low-Cost Carriers Flying High Are low-cost carriers going to rule the skies? Frontier's Jeff Potter makes a compelling case.
The Motley Fool January 18, 2007 Ryan Fuhrmann	You Are Now Free to Invest About the Country Southwest shares should be on any savvy investor's radar screen.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool October 22, 2010 Tim Beyers	Southwest Is Soaring, But Can Still Go Higher Southwest beat consensus analyst estimates for third-quarter revenue and earnings, and it enjoyed a remarkable year-over-year improvement in both gross margins and cash flow.
The Motley Fool January 10, 2012 Subhadeep Ghose	Can This Airline Keep Its Edge? Southwest Airlines places biggest-ever order for Boeing aircraft.
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
BusinessWeek November 7, 2005 Gene G. Marcial	Southwest Airlines Wings North Airlines have been out of favor on Wall Street.
The Motley Fool January 19, 2005 Jeff Hwang	Southwest Stays Profitable Though the numbers disappointed, Southwest's fourth-quarter profit stands out in a mostly unprofitable industry.
The Motley Fool April 22, 2004 W.D. Crotty	JetBlue Is Still Exciting The upstart airline is growing like a weed and maintaining low costs.
The Motley Fool October 21, 2005 Shannon Zimmerman	Southwest: Topflight Always? Do leaner, meaner competition and higher fuel costs spell trouble for the airline? Investors, take note.
Registered Rep. November 1, 2004 David Twibell	Winging It? While there's more airline turbulence ahead, contrarian investors --- truly intrepid bottom feeders with some fun money to wager --- have some options.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool September 27, 2010 Tim Beyers	Can This Airline Survive? Two healthy carriers merge, but will they stay that way?
The Motley Fool April 14, 2005 W.D. Crotty	Southwest King of Another Quarter Southwest Airlines reports another profitable quarter. The airline sells for 26 times 2006 estimated earnings. That's a little rich, even for a company that is king of a low-margin business.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
The Motley Fool April 20, 2011 Jordan DiPietro	Should You Buy and Hold Southwest Airlines? Does this company have the traits of a good retirement stock? Generally speaking, I like to see a beta below 1.2 for retirees. In this case, Southwest Airlines fits the bill.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool June 1, 2004 Salim Haji	Fuel Costs Force Shakeout High fuel prices put pressure on airlines and may accelerate a much-needed shakeout.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool December 9, 2011 Amanda Buchanan	Southwest's Newest Terminal: Your Living Room Southwest and Discovery announced production last month for an as-yet untitled series of 13 episodes that will show viewers what goes on behind the scenes at the lovable airline.
The Motley Fool April 21, 2006 Brian Gorman	Boeing Looks Good at Home, Too There's the Chinese market. But a strong relationship with a domestic carrier is worth close attention. Investors, take note.
The Motley Fool January 20, 2012 Seth Jayson	Southwest Airlines Beats Analyst Estimates on EPS For the quarter ended Dec. 31, Southwest Airlines met expectations on revenues and beat expectations on earnings per share.
InsideFlyer February 2009	Southwest to Canada Southwest Airlines customers can now book flights on future codeshare partner WestJet via a link on southwest.com.
The Motley Fool November 18, 2004 Brian Gorman	AirTran's Chicago Move AirTran's expansion in Chicago may be bumpy.
The Motley Fool July 28, 2004 Rich Smith	Air Discounters Take Baby Steps Southwest and JetBlue refrain from stinginess to "delight their customers."
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool March 3, 2004 Salim Haji	Optimistic About Ted United remains bullish on Ted in the face of continued attacks from low-fare carriers.
InsideFlyer February 2009	Southwest Northern Update Southwest Airlines has submitted an application to the Department of Transportation to operate flights between the U.S. and Canada.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool September 15, 2005 W.D. Crotty	Dueling Fools: JetBlue Bear Based on JetBlue's stock chart since its April 2002 initial public offering, you have to wonder why there is a bull case. Yes, it has been a roller-coaster ride, but it all adds up to dead money in a really bad industry.