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CRM
November 2006
Coreen Bailor et al. |
Introduction to Generation Nation: Table of Contents In September the U.S. Census Bureau predicted that at some time during October, the U.S. population would hit 300 million. Minutes after the prediction was announced marketers embraced the most massive marketing-campaign planning opportunity ever.   |
InternetNews
April 23, 2004
Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
CRM
September 1, 2005
Colin Beasty |
Required Reading: Life After the 30-Second Spot An interview with author Joseph Jaffe who offers a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
August 2015 |
Required Reading: Is Your Marketing Above the Noise? Keeping consumers' attention in new channels calls for classic marketing principles |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
September 1, 2004
Emmy Favilla |
Required Reading: The Next Step in Opt-in Marketing An interview with Scott Hornstein, coauthor of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing, and a brief look at recommended books on CRM, ROI selling, and delighting customers. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
November 1, 2006
Colin Beasty |
Required Reading: What's Your Competitive Advantage? According to author Jaynie Smith in her new book, Creating Competitive Advantage, companies are failing to identify what their competitive advantages are so they can close more deals, retain clients, and stay miles ahead of the competition. |
CRM
March 2011
Marshall Lager |
The Jobs, They Are A-Changin' Social CRM technology requires learning new skills |
CRM
January 1, 2007
Jeff Pedowitz |
Great Marketing Plans A great marketing plan, along with a demand generation solution to executive, automate, and measure much of the ensuing marketing campaign, will direct well-thought-out messages to the right people -- and you'll be able to prove it. |
CRM
December 28, 2012
Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
CRM
May 19, 2015
James Norwood |
The Six Pillar Principles of Agile Marketing There's no time like the present to shorten your response time and improve customer connections. |
CRM
July 2011
Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
August 2010
David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM
November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
CRM
October 2009
Jessica Tsai |
Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means. |
CRM
April 1, 2004
Emmy Favilla |
Required Reading Corporate philanthropy... international brand launches... and one company's way to win customer loyalty are among the subjects in this month's new reads. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
CRM
November 15, 2004
Colin Beasty |
Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back. |
CRM
June 22, 2012
David Mattson |
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
Fast Company
Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before. |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
CRM
August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. |
CRM
October 25, 2010
Alan Adler |
CRM: More Relevant Than Ever When used effectively, CRM can consume, organize, and help make sense of data. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
CRM
October 1, 2007
Colin Beasty |
Required Reading: The Not-So-Odd Couple, Marketing and Integrity Marketing expert and author Lynn Upshaw says with more purchasing power than ever, consumers are increasingly leery of businesses they don't believe they can trust. |
CRM
July 18, 2010
Lauren McKay |
Microsoft Puts a 2011 Face on Dynamics CRM At its Worldwide Partner conference, Microsoft presented partners with an application marketplace and a slew of new capabilities for Microsoft CRM users. |
Information Today
May 26, 2015 |
D&B Integrates Data Within Oracle Data Cloud Platform In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
November 2012
Judith Aquino |
Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy. |
CRM
June 1, 2004
Emmy Favilla |
Required Reading When the demand for consumer goods has reached full capacity, the signal isn't always as obvious; and more. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
July 17, 2013
Maria Minsker |
ExactTarget Launches HubExchange App Marketplace Platform brings marketing technologies and data together. |
CRM
June 1, 2005
Colin Beasty |
Required Reading: Value Thy Customers An interview with Sunil Gupta, co-author of Managing Customers as Investments about some key practices companies can utilize to make customer value a larger part of their management decisions. |
CRM
June 1, 2005
Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group. |
CRM
June 3, 2013
Maria Minsker |
B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis. |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
March 3, 2003
Jason Flynn |
Vertical Focus: Manufacturing How do you get penetration in a market that is notoriously slow to accept new technologies and adapt to new things? Very carefully. That is good advice for those trying to sell CRM to manufacturers. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
October 22, 2013
Sarah Sluis |
Lattice Engines Announces Predictive Lead Scoring The tool uses Lattice Data Cloud and CRM data to grade leads for marketers. |
CRM
November 16, 2010
Juan Martinez |
84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CIO
January 1, 2002
Derek Slater |
How to Keep Up with Emerging Technologies A CIO gives advice on keeping up with the never-ending avalanche of technology developments. |
