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IndustryWeek April 1, 2006 |
Creating Competitive Advantage A few excerpts from the book, Creating Competitive Advantage. Author Jaynie L. Smith found only two CEOs out of 1,000 who could clearly name their companies' competitive advantage. |
CRM November 15, 2004 Colin Beasty |
Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back. |
CRM August 2010 |
The 2010 CRM Influential Leaders: An Introduction Eight people were named CRM magazine's Influential Leaders for 2010. |
CRM May 2, 2005 |
The Pulse: Does your contact center provide your agents with a holistic view of your customers' interactions with the company across the enterprise? A chart depicting what percentage of CRM readers provide their agents with a complete view of customers' company interactions. |
CRM August 10, 2010 Joshua Weinberger |
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. |
Financial Advisor January 2007 Andy Gluck |
Deconstructing Advisors' Marketing Conundrum Here is an interview with co-author Jaynie Smith with tips from her book, Creating Competitive Advantage on how financial advisors can market their firms more effectively. |
CRM July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM August 2010 David Myron |
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. |
CRM March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM October 2007 Jim Dickie |
Analyzing the Sales Process We often find that CRM systems give sales managers numbers when what they really want is insight. Is CRM finally ready to demystify sales management? |
CRM December 1, 2006 Colin Beasty |
Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success. |
CRM March 23, 2015 Maria Minsker |
Datahug Introduces Sales Closer, a Sales Assistant for CRM Systems The tool offers predictive guidance for closing sales. |
Bank Technology News October 2001 Amy Newell |
The CRM Blend No two financial institutions share exactly the same goals for customer relationship management, so the recipe for success will vary. But no matter what the mix, effective CRM always includes ideas as well as IT... |
CIO January 1, 2002 Derek Slater |
How to Keep Up with Emerging Technologies A CIO gives advice on keeping up with the never-ending avalanche of technology developments. |
CRM August 2004 Jim Dickie |
The Next CRM Evolution Focusing on the how of sales: How to get an appointment, How to conduct a comprehensive needs analysis, and how to create a compelling business case. |
CRM October 2003 Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
Entrepreneur November 2006 Nichole L. Torres |
Loud and Clear Boost sales by selling customers on your competitive advantage. |
CRM July 2003 Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM March 3, 2003 Jason Flynn |
Vertical Focus: Manufacturing How do you get penetration in a market that is notoriously slow to accept new technologies and adapt to new things? Very carefully. That is good advice for those trying to sell CRM to manufacturers. |
CRM December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM September 2003 Barton Goldenberg |
Service Is the Long-Term Winner Combining CRM with product excellence delivers competitive differentiation that can outlast the competition. |
CRM April 2003 Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM August 2010 |
The 2010 CRM Market Awards - Introduction Vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies are honored. |
CRM August 2012 David Myron |
Where Are CRM Investments Going? The CRM industry is continuing its climb. Various factors are contributing to this growth, such as investments in social, mobile, and analytical applications. The biggest investments, however, are still in software as a service. |
Entrepreneur February 2005 Nichole L. Torres |
Getting No Respect? You're still a student, but by being polished, poised and professional, you can get the respect you deserve as an entrepreneur. |
IndustryWeek April 1, 2004 Doug Bartholomew |
Making Ends Meet Manufacturers seek to connect supply chain with customer systems. |
CRM June 1, 2005 Colin Beasty |
Required Reading: Value Thy Customers An interview with Sunil Gupta, co-author of Managing Customers as Investments about some key practices companies can utilize to make customer value a larger part of their management decisions. |
CRM January 21, 2005 |
The Pulse: Are You Currently Using or Planning to Use... A chart depicting CRM delivery model options. |
Entrepreneur April 2007 David Worrell |
Media Mogul Making deals for unsold airtime helped this entrepreneur fund business growth. |
CRM November 2003 Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM August 27, 2003 Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
CRM January 1, 2006 Colin Beasty |
Required Reading: Why Customers Do What They Do An interview with Marshal Cohen, one of the world's foremost authorities on consumer behavior, about his new book Why Customers Do What They Do. |
CRM July 13, 2012 James Wong |
Change Is the Name of the Game How current technology trends are affecting CRM. |
CRM April 1, 2003 Ginger Conlon |
Required Reading The shelves are overflowing this month with new books on niche areas within CRM. |
CRM January 21, 2005 Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM July 2015 |
Required Reading: To Be Truly Customer-Centric, Companies Must Think Round Emotional connections are key for building long-term customer relationships |
CRM September 2006 Jim Dickie |
Invest in CRM Beyond Applications The right end-user systems training -- not more training -- paves the road to CRM success. |
CRM July 2, 2010 Juan Martinez |
CDC Pivotal Now Offers Social and Small Business CRM Capabilities CDC Software climbs out of the shadows with two important product releases. |
The Motley Fool February 3, 2004 Gardner & Gardner |
Starbucks Pleased With Overseas CEO Orin Smith says talk of international struggles is overstated. |
CRM February 22, 2013 Ray Grainger |
The Future of Mobile CRM Providing access from anywhere is essential in today's business environment. |
CRM December 2013 David Myron |
CRM -- What Lies Ahead in 2014? We'll likely see mobile technology deployments accelerate pretty rapidly during the next few years. |
CIO May 1, 2002 Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM March 1, 2005 David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CIO February 1, 2002 Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM August 2, 2010 |
CRM Magazine Announces Winners of 2010 CRM Market Awards With its ninth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. |
CRM April 1, 2007 Colin Beasty |
Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell. |
CRM July 2004 Barton Goldenberg |
Whose Portal is it, Anyway? CRM's next big challenge is deciding which application will rule the desktop. |
CRM December 13, 2004 Jason Compton |
Revitalizing a CRM Strategy True change to customer-centric thinking can only come about when businesses structure their KPIs (key performance indicator) around customer lifecycles. |
IndustryWeek August 1, 2005 Doug Bartholomew |
CRM Gears Up For Manufacturing Looking to provide more than "just traditional" CRM, software firms improve service, parts, dealer contact functions. |
CRM July 1, 2004 Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |