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CRM
February 2014
Sarah Sluis |
Lattice Engines Helps Mindjet Identify Top Prospects Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.   |
CRM
August 28, 2014
Brian Kardon |
Getting Started with Predictive Analytics Applications Is your company ready to take the plunge? |
CRM
February 28, 2014
Amanda Maksymiw |
Predicting Buyer Intent The best sources for predictive attributes may be closer than you think. |
CRM
May 15, 2013 |
Lattice Engines Adds Functionality to salesPRISM New release of Lattice's big data analytics platform tells sales and marketing which product to sell to which customer at the optimal time. |
CRM
March 7, 2014
Christian Nahas |
Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
May 23, 2014
Sarah Sluis |
Lattice Engines Applies Predictive Technology to Upsells and Retention Users can deploy predictive technology across the customer life cycle. |
CRM
November 2012
Judith Aquino |
What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data. |
CRM
August 2015
Leonard Klie |
The 2015 CRM Market Elite: Concur Infer's predictive lead scoring helps Concur close more deals more quickly. |
CRM
January 2015
David Myron |
Why Effectiveness Trumps Efficiency 'Things that increase the efficiency of sales reps are not valuable today.' |
CRM
March 14, 2013
Kelly Liyakasa |
Salesforce.com Customers Get Access to Predictive Offers KXEN puts predictive analytics in the cloud for business users. |
CRM
May 20, 2015 |
Infer Partners with HubSpot The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
June 14, 2013
Ran Gishri |
Transforming Lead Scoring with Big Data Combine prospects' behavioral and social scores for accurate sales predictions. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
August 2015 |
The 2015 CRM Market Elite Customer Companies Our four winners all demonstrate that a wise investment in technology can do wonders for operating costs and efficiency -- and for your bottom line. |
CRM
August 5, 2013 |
PowerObjects Releases Microsoft Dynamics CRM Lead Scoring Add-on PowerScore allows users to define criteria to automatically score leads and contacts. |
CRM
April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
CRM
December 2012
Jim Dickie |
Talking About Lead Generation When it comes to making sales, technology is doing double duty. Going forward, technology will continue to play an important role in lead generation and in optimizing the management of those leads as well. |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
June 19, 2015 |
SalesPredict and HG Data Partner Predictive scoring is now more refined with data about installed technologies. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
October 6, 2014
Maria Minsker |
AgilOne Updates Predictive Marketing Cloud New capabilities include Revenue Finder and Turnkey Actions. |
CRM
August 7, 2012
Kelly Liyakasa |
Companies Expect Big Data to Significantly Impact Sales Many feel access to a variety of data sources can also mean missed opportunities, report finds. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
November 22, 2013
Larry Caretsky |
Four Steps to Establishing a Reliable Lead Qualification Process Close more sales by getting every sales rep on the same page. There are some very good CRM software solutions that are designed to make this a whole lot easier. |
CRM
May 2007
Marshall Lager |
No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
CRM
December 20, 2012
Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud. |
CRM
April 14, 2015 |
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
April 2011
Koa Beck |
Required Reading: Taking the Lead Dan McDade has written a 100-page book titled "The Truth About Leads" in which he says sales and marketing teams must be connected for a win-win scenario. |
CRM
June 1, 2015
Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
CRM
November 30, 2012
Brian Kardon |
How Will CRM Evolve? Companies like Dell, ADP, EMC, and SunTrust are using the power of predictive analytics to enable their sales teams to focus on the customers most likely to buy. |
CRM
February 2015
Maria Minsker |
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
CRM
June 10, 2015 |
SalesPredict Releases SaaS Predictive Customer Success Solution New SalesPredict solution uses predictive analytics to predict customer churn. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
January 2013
David Myron |
Remove Avoidable Customer Obstacles CRM cloud vendors are trying to eliminate one of their prospects' biggest obstacles -- concerns about data security. These vendors have recently improved their security efforts with more public and private cloud options. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
February 2014
Sarah Sluis |
Sales Management Tools and Trends to Watch How to transform selling through coaching, collaboration technology, and sales analytics. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
December 20, 2011
Kelly Liyakasa |
SalesNexus Ups Lead Stream CRM solutions company's partnership with LeadFerret gives users access to hundreds of leads per month. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
April 16, 2015
Oren Smilansky |
BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel. |
CRM
August 6, 2012
Judith Aquino |
Awareness Adds Scoring to Social Marketing Automation Suite New features let users define their own segmentation rules and more. |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
