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CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
CRM April 20, 2012 Debbie Qaqish	Drive More Profitable Customer Relationships Six tips for transforming your marketing group from a cost center to a revenue center.
CRM August 26, 2011 Debbie Qaqish	CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers.
CRM April 1, 2004 Emmy Favilla	Required Reading Corporate philanthropy... international brand launches... and one company's way to win customer loyalty are among the subjects in this month's new reads.
CRM May 2003 Frederick Newell	Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt.
CRM December 1, 2006 Colin Beasty	Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM November 15, 2004 Colin Beasty	Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back.
CRM August 23, 2013 Connor Marsden	The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue.
CRM November 2009 Clara Shih	Facebook Is the Future of CRM Only social media can put the customer back into CRM.
CRM April 2003 Martin Schneider	Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results.
CFO March 17, 2003 Peter Krass	Once More, Without Reeling CRM has stumbled, but the next round may produce better results.
CRM August 2010	The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence.
CRM November 2013 Paul Korzeniowski	Mobile CRM Is Slow to Take Hold Integration hurdles slow deployments as systems largely fail to deliver significant value to users.
CRM April 1, 2006 Colin Beasty	Required Reading: Customer Satisfaction at Its Best In the book Satisfaction, authors Chris Denove and James Power IV explain how companies like JetBlue, Lexus, and UPS deliver consistently high customer satisfaction and translate that into profitable growth. Here's an interview with Denove about the book.
CRM August 2004 Jason Compton	How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment.
CRM March 1, 2004 Emmy Favilla	Required Reading Spend travel time on a bit of self-development with the latest page-turners on customer service, call center management, sales compensation, and more.
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
Wall Street & Technology March 19, 2007	Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI.
CRM April 1, 2004 Martin Schneider	ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes?
CRM July 2012 Kelly Liyakasa	For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
CRM April 14, 2011 Brittany Farb	ExactTarget Integrates Microsoft Dynamics CRM into Social CRM Tool CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs.
CFO July 1, 2003 Alix Nyberg	Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on.
CRM August 27, 2003 Ginger Conlon	Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man."
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM October 2010 Juan Martinez	Required Reading: Slowing Down Your Social CRM Relationship-building takes more than a tweet.
CIO May 1, 2001 Susannah Patton	The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM...
CRM March 16, 2012 Eric Harber	Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level.
U.S. Banker February 2002 Eby Raj Seshadri & Corey Yulinsky	Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data...
CRM December 5, 2014 Grant Halloran	Overcoming Your Big Data Fears Five steps to put marketers on the right path.
CRM September 2004 Barton Goldenberg	Don't Put the Cart Before the Horse Process excellence helps some companies enhance business processes like streamlining new product development and improving CRM.
CRM November 6, 2012 Leonard Klie	Social Adds to CRM's Appeal Nucleus Research's Value Matrix highlights new functionality and integration capabilities.
CRM June 2015 Michael Vickers	Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences
CRM March 2011 Marshall Lager	The Jobs, They Are A-Changin' Social CRM technology requires learning new skills
CRM August 1, 2003 Ginger Conlon	What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
CIO January 1, 2002 Edward Prewitt	How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty.
CRM February 9, 2015 Maria Minsker	Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations.
CRM January 9, 2013 Judith Aquino	Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
CRM April 2012 Esteban Kolsky	The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved.
CRM December 5, 2014 Peter Isaacson	Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal.
CRM July 11, 2014 Scott Vaughan	Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results.
CRM January 10, 2006 Coreen Bailor	On the Scene: Opting for Opt-in Asking customers what kind of marketing materials they want helps build relationships and response rates.
CRM August 4, 2015 David Myron	Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy.
CRM July 12, 2013	Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering.
CRM August 1, 2003 Martin Schneider	Quick Wins? In CRM initiatives, faster may mean better -- but not always.
CRM December 14, 2012 Shannon Aronson	Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success.
CRM July 1, 2003 Phillip Britt	Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations.
CRM April 1, 2007 Colin Beasty	Required Reading: A Peak at Sales Process An interview with Russ Lombardo about his new book, CyberSelling -- Using CRM Technology to Help You Sell.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.